The SaaS Venture - podcast cover

The SaaS Venture

Aaron Weichethesaasventure.com
A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.
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Episodes

20: Big Launches & Big Challenges

FULL SHOW NOTES: [INTRO music] 00:10 Aaron Weiche: Episode 20, Big Launches and Big Challenges. 00:16 Intro: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses, shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. [music] 00:42 AW: Welcome to the SaaS Venture podcast. I'm Aaron. 00:42 Darren Shaw: And I'm Darren. 00:45 AW: And we are back in front o...

Jun 03, 202045 min

19: Navigating The Unknown

FULL SHOW NOTES [ INTRO music] 00:10 Aaron Weiche: Episode 19. Navigating the Unknown. 00:16 Intro: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a Bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. 00:43 Aaron: Welcome to the SaaS Venture podcast. I'm Aaron. 00:46 Darren Shaw: And I'm Darren. 00:47 Aaron: And the way we usually start our episo...

Apr 29, 202048 min

18: Selling GatherUp - Part 3, The Transition

FULL SHOW NOTES 00:00 Aaron Weiche: Hey everyone, this next episode was recorded on March 5th, 2020 , so ahead of COVID-19 and everything we are all experiencing right now. I just wanted to pop in ahead of that as we haven't published it until now in mid-April (April 15th, 2020), and didn't want the conversation, our tone, or our excitement for certain things to be taken out of context. So, thanks for listening. We hope everyone is well, and we hope to get on the other side of this soon. With th...

Apr 15, 202058 min

17: Selling GatherUp - Part 2, The Process

Helpful links from the episode: Alpine Software Group Steve Kozachok, Attorney and Partner at Taft Lost and Founder, book from Rand Fishkin FULL SHOW NOTES: [INTRO music] 00:10 Aaron Weiche: Episode 17, Selling GatherUp - part two, the process. 00:16 [INTRO]: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespar...

Feb 17, 202057 min

16: Selling GatherUp - Part 1, The Why

Helpful links from the episode: Official Press Release from Alpine Software Group (ASG) Acquisition announcement and interview on Search Engine Land Alpine Software Group FULL SHOW NOTES [ INTRO music] 00:09 Aaron Weiche: Episode 16: Selling GatherUp - Part 1, The Why. 00:16 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode. From Aaron Weiche of GatherUp and ...

Jan 23, 202045 min

15: A Recap of 2019 and Looking Forward to 2020

FULL SHOW NOTES [music] 00:08 Aaron Weiche: Episode 15, a big recap of 2019 and looking forward to 2020. 00:16 INTRO: Welcome to the SaaS Venture Podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. 00:43 AW: Welcome to the SaaS Venture Podcast, I'm Aaron. 00:45 Darren Shaw: And I'm Darren. 00:47 AW: And we have made it to the...

Jan 02, 202045 min

14: Working On & Working In The Business

Helpful links from the episode: Local Rank Tracker FULL SHOW NOTES [intro music] 00:10 Aaron Weiche: Episode 14, working on and working in the business. 00:16 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges wins and losses, shared in each episode from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. [music] 00:44 AW: Welcome to the SaaS Venture podcast. I'm Aaron and I'm back from...

Nov 15, 201937 min

13: Running A Great Sales Demo

Helpful links from the episode: Zoom Pipedrive Copper Typeform FULL SHOW NOTES: [intro music] 00:02 Aaron Weiche: Episode 13: Running a Great Sales Demo. 00:06 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. [music] 00:32 AW: Welcome to the SaaS Venture podcast. I'm Aaron. 00:36 Darren S...

Oct 16, 201951 min

12: Building Process in the Process

Helpful links from the episode: UpWork Conferences: LocalU Advanced , Swivel , Content Jam Copper CRM Pipedrive sales CRM ClickUp Asana FULL SHOW NOTES [intro music] 00:11 Aaron Weiche: Episode 12: Building Process in the Process. 00:16 INTRO: Welcome to the SaaS Venture Podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses, shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark . Let's go. 0...

Sep 13, 201952 min

11: Marketing Your Bootrapped SaaS

Helpful links from the episode: Whitespark's Google My Business Service Whitespark's Local Rank Tracker GatherUp's Insights Report 100+ Online Review Statistics resource FreshChalk: 150k small business websites teardown Getting started in public speaking and presentations Whitespark Local Pulse email Whitespark weekly videos (YouTube) FULL SHOW NOTES: [Intro music] 00:11 Aaron Weiche: Episode 11, Marketing your bootstrapped SaaS. 00:16 Show intro: Welcome to the SaaS Venture podcast. Sharing the...

Aug 21, 201957 min

10: Building Customer Success and Support For Your SaaS

Helpful links from the episode: Zendesk Helpscout Olark Zapier GatherUp app on Zapier GatherUp User Guide MozCon FULL SHOW NOTES [intro music] 00:10 Aaron Weiche: Episode 10: Building Customer Success and Support for your SaaS. 00:16 INTRO: Welcome to The Saas Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode, from Aaron Weiche of Gather Up and Darren Shaw of Whitespark. Let's go. [mus...

Jul 11, 201949 min

09: The CEO Journey - 4 stages of a SaaS CEO

Helpful links from the episode: Stripe MnSearch Summit MozCon a16z Podcast: What Time Is It? From Technical to Product to Sales CEO David Ulevitch on Twitter FULL SHOW NOTES [music] 00:12 Aaron Weiche: Episode nine, The CEO Journey. 00:16 INTRO: Welcome to The SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Here the experiences challenges wins and losses, shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark . Let's go. [...

Jun 25, 201945 min

08: Churn - Figuring it out and fighting it

Helpful links from the episode: Hotjar Heap Analytics Mixpanel Appcues Google Analytics Net Revenue Churn Net retention ProfitWell Baremetrics FULL SHOW NOTES [intro music] 00:10 Aaron Weiche: Episode eight, Churn, Figuring It Out and Fighting It. 00:16 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins and losses shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of White...

Jun 03, 201949 minEp. 8

07: Sales

FULL SHOW NOTES 00:05 Aaron Weiche: Episode 7. Sales, inbound, outbound, and all around. [intro music] 00:11 Intro: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. [music] 00:40 AW: Welcome to the SaaS Venture podcast. I'm Aaron. 00:43 Darren Shaw: And I'm Darren. 00:44 AW: And this week we ar...

May 23, 201944 minEp. 7

06: Competitors

Helpful links from the episode: MozCon ticket giveaway Whitespark's new Local Search Service FULL SHOW NOTES: [music] 00:10 Aaron: Episode six. Competitors, obsessed or don't care? 00:16 Speaker 2: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins and losses shared in each episode from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. [music] 00:45 Aaron: Welcome to the SaaS Ventur...

May 06, 201941 minEp. 6

05: The Design Process

Aaron and Darren dive into the design process for new features and product updates. Whitespark and GatherUp take different approaches to this process and we look at each process to see what works best and why for each team. Helpful links from the episode: MozCon - GatherUp is a sponsor! Brighton SEO conference Invision GatherUp March webinar FULL SHOW NOTES [intro music] 00:12 Aaron Weiche: Episode Five, The Design Process. 00:16 Speaker 2: Welcome to the SaaS Venture Podcast. Sharing the advent...

Apr 01, 201942 minEp. 5

04: Building & Running Remote Teams

Helpful links from the episode: Whitespark Review Checker Tool Jira ClickUp IFA 2019 Conference LSA Conference GatherUp TextBack feature FULL SHOW NOTES 00:11 Aaron Weiche: Episode Four - Building and Running Remote Teams. 00:16 INTRO: Welcome to the SAAS Venture Podcast, sharing the adventure of leading and growing a bootstrap SAAS company. Hear the experiences, challenges, wins, and losses shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. [music] 00...

Mar 12, 201949 minEp. 4

03: SaaStr Annual Recap & Rebuilds

Read the full show transcript below as Aaron and Darren talk about SaaStr annual and billing system rebuilds. Helpful links from the episode: SaaStr Annual conference 5 Questions CEO's Struggle With and How To Answer Them - Dave Kellogg presentation at SaaStr A Step-By-Step Guide To Revenue Growth (PDF) - Mark Roberge at SaaStr Billing systems mentioned: Recurly , Chargify , Chargebee FULL SHOW NOTES 00:09 Aaron Weiche: We're bringing you episode 3 - SaaStr Annual Recap and Rebuilds. 00:16 INTRO...

Feb 21, 201940 minEp. 3

02: Sprints & Features

Read the full show transcript below as Aaron and Darren talk about how they run their sprints and release features in their products. Helpful links from the episode: Whitepark's free Google review link generator tool SaaStr Annual conference GatherUp GMB integration launch FULL SHOW NOTES [music] 00:11 Aaron Weiche: We are back with episode two, Sprints and Features. 00:16 Speaker 2: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear ...

Feb 04, 201937 minEp. 2

01: The Hard Things

Aaron and Darren jump into things as we officially launch The SaaS Venture. Our topic for the episode is "The Hard Things" and we each share one of the difficult things we accomplished in 2018. The full show notes are below the helpful links. Helpful links from the episode: GatherUp Whitespark Local Search Ranking Factors 2018 LocalU Advanced conference FULL SHOW NOTES 00:08 Aaron Weiche: Alright. Well I guess there's no going back. We are officially launching episode one, The Hard Things. 00:15...

Jan 17, 201936 minEp. 1
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