The SaaS Revolution Show - podcast cover

The SaaS Revolution Show

The SaaS Revolution Show, Alex Theumaโ€ขsaastock.com
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
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Episodes

How This CMO Helped 10x Ahref's Revenue

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Tim Soulo, CMO at Ahref, to tell us how he contributed to Ahref's 10x growth in ARR to 100M. Tim shares: ๐Ÿ† The secret to his CMO success ๐Ÿ† What really worked during his first 12 months in the role ๐Ÿ† Getting 10x growth to 100M ARR ๐Ÿ† The one thing all CMOs should avoid ๐Ÿ† The best career advice heโ€™s ever received and more! Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช S...

Jul 07, 2022โ€ข39 minโ€ขEp. 312

Lessons in Growth From a Three Time Entrepreneur, Nigel Verdon, CEO of Railsr

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Nigel Verdon, CEO and Co-founder at Railsr, to give us his lessons in growth as a three time entrepreneur. Nigel shares: ๐Ÿš€ The lessons heโ€™s learnt scaling a business ๐Ÿš€ How to create inbound interest ๐Ÿš€ Going global from day 1 (and why) ๐Ÿš€ The toughest part of being a CEO ๐Ÿš€ The secrets to his success and more! Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe...

Jun 30, 2022โ€ข33 minโ€ขEp. 311

Insights on Raising in a Market Downturn

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Ophelia Brown, Founder and Partner at Blossom Capital, to talk to us about raising in a market downturn. Ophelia shares: โœ… Her investment thesis - what does Blossom Capital look for? โœ… Her investment strategy in the current climate โœ… If SaaS is better placed during downturns and recessions โœ… Capital efficiency - what should people be doing? โœ… Investing in Pigment and more! Check out the other ways SaaStock is helping S...

Jun 23, 2022โ€ข26 minโ€ขEp. 310

Bootstrapping towards $100MM and a $1.7B Valuation

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Ross Andrew Paquette, Chairman and CEO at Maropost, to talk to us about bootstrapping a B2C CRM to $100MM and a $1.7B valuation. Ross shares: ๐Ÿš€ Maropost's founding story ๐Ÿš€ The big things that were done to get to $26MM in 28 months (and the plan for how to get to $100MM!) ๐Ÿš€ How Maropost got to a $1.7B valuation ๐Ÿš€ What he's most looking forward to at SaaStock 2022 and more! Check out the other ways SaaStock is helpin...

Jun 16, 2022โ€ข41 minโ€ขEp. 309

Lessons on Predictable Sales Growth with Guy Rubin

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Guy Rubin, Founder and CEO at ebsta, to give fellow SaaS founders and enthusiasts the inside scoop on predictable sales growth. Guy shares: ๐Ÿ’ฅ Company growth over the last 24 months ๐Ÿ’ฅ Why ebsta took undiluted capital (and what theyโ€™ve done with it) ๐Ÿ’ฅ His three-step process to ensure better predictability for revenue growth ๐Ÿ’ฅ ebstaโ€™s growth-focus areas over the next 12 months and more! Check out the other ways SaaSt...

Jun 09, 2022โ€ข38 minโ€ขEp. 308

The Exit: Inside the $200MM acquisition of Profitwell by Paddle

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by not one, but TWO SaaS superstars. Christian Owens, Founder and CEO at Paddle and Patrick Campbell, Chief Strategy Officer at Paddle (Founder at Profitwell too ๐Ÿ˜Ž) give fellow SaaS-enthusiasts the inside scoop on the $200 million acquisition of Profitwell by Paddle. Christian and Patrick share: ๐Ÿ’ฐ How acquisition talks started ๐Ÿ’ฐ Why Patrick chose to sell ๐Ÿ’ฐ The hardest part of getting the deal done (and if conversatio...

Jun 02, 2022โ€ข40 minโ€ขEp. 307

Second time CEO, Griffin Parry on building a Usage Based Pricing SaaS Startup

In this episode of the SaaS Revolution Show, Griffin Parry (Founder and CEO of M3ter) joins SaaStock's Alex Theuma as a guest on the show to discuss building a usage based pricing SaaS Startup. Griffin shares: ๐Ÿ”‘ The founding story of M3ter ๐Ÿ”‘ Where the SaaS market is going with usage based pricing models ๐Ÿ”‘ The biggest lessons learnt throughout his career ๐Ÿ”‘ How to improve yourself as a CEO and more. Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช Sa...

May 26, 2022โ€ข36 minโ€ขEp. 306

From CMO to Founding CEO: Barbra Gago's Lessons on Building Pando

In this episode of the SaaS Revolution Show, Barbra Gago (CEO and Founder of Pando) joins SaaStock's Alex Theuma as a guest on the show to discuss her journey from CMO to Founding CEO. Barbra shares: ๐Ÿ“Š Business growth the last 24 months ๐Ÿ“Š The transition from CMO to Founder ๐Ÿ“Š Insight into Pando's seed round with Craft Ventures ๐Ÿ“Š How to improve employee growth and more. Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe: 14-15 October 2...

May 19, 2022โ€ข39 minโ€ขEp. 305

A Case Study in Venture Debt and Venture Scouting

In this episode of the SaaS Revolution Show, Alexander Konoplyasty (Managing Director and Co-founder of Flashpoint) joins SaaStock's Alex Theuma as a guest on the show to give first-hand insight into the process of a venture debt deal. Alexander shares: ๐ŸŒŸ Flashpoint's vision ๐ŸŒŸ The company's balance between venture capital and venture debt ๐ŸŒŸ The process of making an investment offer ๐ŸŒŸ Scaling the company over time and more. Check out the other ways SaaStock is helping SaaS founders move their...

May 12, 2022โ€ข41 minโ€ขEp. 304

Being the CEO of a Service and a SaaS company on their way to $10MM

In this episode of the SaaS Revolution Show, Oliver Pinson-Roxburgh (CEO of Bulletproof and of Defense.com) joins SaaStock's Alex Theuma as a guest on the show to discuss what it's like being the CEO of two SaaS companies on their way to $10MM ARR. Oliver shares: ๐Ÿ’ฅ The founding story of Bulletproof and Defense.com ๐Ÿ’ฅ Raising capital for the business ๐Ÿ’ฅ Key steps that got the company to $8MM ๐Ÿ’ฅ How to be a good CEO and more. Check out the other ways SaaStock is helping SaaS founders move their b...

May 05, 2022โ€ข49 minโ€ขEp. 303

Charting the Journey of Xoxoday from Zero to $10mill ARR

In this episode of the SaaS Revolution Show, Manoj Agarwal (Co-founder of Xoxoday) joins SaaStock's Alex Theuma as a guest on the show, to discuss Xoxoday's journey from zero to $10mill ARR. Manoj shares: - The founding story of Xoxoday - How Xoxoday achieved product market fit, and how long it took - How Xoxoday acquires new customers - The top resources that helped Xoxoday on their journey to $10mill ARR and more. Check out the other ways SaaStock is helping SaaS founders move their business f...

Apr 28, 2022โ€ข30 minโ€ขEp. 302

A Year in the Life of a SaaS Startup, with Meiran Galis (Scytale AI)

In this episode of the SaaS Revolution Show, Meiran Galis (CEO and Co-founder of Scytale AI) joins SaaStock's Alex Theuma as a guest on the show, to discuss a year in the life of a SaaS startup. Meiran shares: - The founding story of Scytale AI - Why SaaS startups need to look at compliance - The biggest challenge of being a startup CEO - How to improve yourself as a CEO and more. Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe: 14-15 ...

Apr 21, 2022โ€ข34 minโ€ขEp. 301

Finding the Org Structure to drive Customer Success, with Puneet Kataria (CustomerSuccessBox)

In this episode of the SaaS Revolution Show, Puneet Kataria (Founder of CustomerSuccessBox) joins SaaStock's Alex Theuma as a guest on the show, to discuss how to utilise your company's organisational structure to drive customer success. Puneet shares: - How CustomerSuccessBox got their first paying customers - What lessons he's learnt in the 5 years of running the business - How to find the right org structure to drive Customer Success - The biggest challenge in customer success right now and m...

Apr 14, 2022โ€ข41 minโ€ขEp. 300

How we went from bankrupt to a 7-figure business in 3 years using webinars: Petter Erik Nyvoll (AweSM Sales and Marketing)

In this episode of the SaaS Revolution Show, Petter Erik Nyvoll (AweSM Sales and Marketing) joined SaaStock's Alex Theuma to talk about his journey from going bankrupt to a 7-figure business in 3 years using webinars. "The entrepreneurial journey of going from 100k to 1M is one mindset, going from 1M to 1.5M is another mindset, 1.5M to 3M is another mindset, and going from 3M to 10M is another mindset. It's about being willing to be coachable and listening to others, and to change out things." -...

Apr 07, 2022โ€ข31 minโ€ขEp. 299

The LinkSquares Playbook: $1M to $10M ARR in Two Years, with Vishal Sunak (LinkSquares)

In this episode of the SaaS Revolution Show, Vishal Sunak (Co-founder & CEO, LinkSquares) joined Alex Theuma to shares LinkSquares' journey from one to ten million ARR in two years. Vishal discusses: - how LinkSquares has evolved to become an end-to-end contract management platform - how they've raised Series B round of $61M - why it's important for founders to be involved in the sales - how he identified product-market-fit and more. Check out the other ways SaaStock is helping SaaS founders...

Mar 31, 2022โ€ข35 minโ€ขEp. 298

Charting the journey of Signal.AI from Zero to $10mill ARR, with David Benigson (Signal AI)

In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI's journey from zero to ten million ARR. "As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight." David discusses: - how he founded his business with his Co-founder in his parents' garage in North London and how he got the "entrepreneurial bug" - how they built their initial (a...

Mar 24, 2022โ€ข39 minโ€ขEp. 297

Staying Ahead in the Complex Sale, with Andy Whyte (CEO, MEDDICC)

In this episode of the SaaS Revolution Show, Andy Whyte (CEO & Founder, MEDDICC) joined Alex Theuma to share his tips on staying ahead in the complex sale. Andy discusses: - why he chose to start writing about MEDDICC in his free time and launched his book 'MEDDICC' - how he organically spotted an opportunity and founded MEDDICC - what MEDDICC is and why the top SaaS companies use it - the hardest thing about selling SaaS, whilst focusing on the value, stakeholders and process. and more. And...

Mar 17, 2022โ€ข38 minโ€ขEp. 296

B2B Messaging and Cold Emailing, with Peep Laja (Wynter)

In this episode of the SaaS Revolution Show, Peep Laja (CEO & Founder, Wynter) joined Alex Theuma to share his tips around B2B messaging and cold emailing. Peep discusses: - the problems with B2B messaging in SaaS companies - the "explosion of technologies" and the jump in direct competitors - why radical differentiation is still something to pursue - the reasons for and against cold emailing, and the value of cold email marketing and more. Peep will be speaking at SaaStock Remote on 22-24 M...

Mar 10, 2022โ€ข34 minโ€ขEp. 295

SaaS Supports Ukraine: How You Can Help

Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ ๐Ÿ‡บ๐Ÿ‡ธ SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ ๐Ÿค SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) ๐ŸŒŽ Saa...

Mar 04, 2022โ€ข23 minโ€ขEp. 294

How Billbee bootstrapped to 5MM+ ARR with 100% Growth Rate and an extraordinary Working Culture

In this episode of the SaaS Revolution Show, David Pohlmann (CEO & Co-founder, Billbee) joined Alex Theuma to share his tips around bootstrapping to 5MM ARR with a 100%+ growth rate. David discusses: - Billbee's 100% remote, 30-hour working team and culture - How to maintain the team's productivity across the long work hours - The team culture and how they have grown to 30+ people and more. Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock ...

Mar 03, 2022โ€ข34 minโ€ขEp. 293

The importance of churn and a content marketing success story

In this episode of the SaaS Revolution Show, Jose Cayasso (CEO & Co-founder, Slidebean) joined Alex Theuma to discuss the importance of churn and a content marketing success story. Jose shares: - Why he founded Slidebean - Tips and lessons from building Slidebean - The secrets to creating a YouTube channel that's led to 330k subscribers and more. Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland ...

Feb 24, 2022โ€ข39 minโ€ขEp. 292

Inside the first year of a SaaS Startup, with Armando Biondi

In this episode of the SaaS Revolution Show, our CEO Alex Theuma is in conversation with Armando Biondi, Co-founder & CEO of BreadcrumbsIO. Armando shares: - The ins and outs, highs and lows, of starting a SaaS business - His journey as a serial entrepreneur over 10 years, and his investment in 200+ businesses - How he made the decision to sell his last SaaS startup, AdEspresso, which was acquired by HootSuite, and how this impacted his life and more. Check out the other ways SaaStock is hel...

Feb 17, 2022โ€ข34 minโ€ขEp. 291

Death of the SDR, with Nelson Gilliat (Buyer Centric Revenue)

Nelson Gilliat is the author of the bestseller โ€˜Death of the SDR: Birth of Buyer Centric Revenueโ€™, challenging the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. Nelson joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to discuss the book. Nelson shares how his book challenges the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. He discuss...

Feb 10, 2022โ€ข56 minโ€ขEp. 290

What to do with $10M, with Yoko Spirig (Ledgy)

In this episode of the SaaS Revolution Show, Yoko Spirig (CEO & Co-founder of Ledgy) speaks with SaaStock's Alexander Theuma to discuss how the SaaS raised $10M. Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ ๐Ÿ‡บ๐Ÿ‡ธ SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ ๐Ÿค SaaStock Founder Membership: A pr...

Feb 03, 2022โ€ข30 minโ€ขEp. 289

How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)

Chris Walker is the Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing. Refine Labs executes tactics that align with how consumers actually buy instead of generating fruitless leads. Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast where he shares tangible advice and tactics alongside t...

Jan 27, 2022โ€ข58 minโ€ขEp. 288

How Platform.sh launched to the US, a step-by-step-guide

In this episode of the SaaS Revolution Show, Fred Plais (Co-founder & CEO, Platform.sh), shares his step-by-step guide of how the venture-backed SaaS expanded into the US. Fred shares: - His reasons for being so passionate about entrepreneurship - Why the company moved to the US so early and why it was "super natural" for him to think of Platform.sh as a global business from the get-go - How the SaaS gained traction from the US from day one and how they found product-market-fit and more! Lis...

Jan 20, 2022โ€ข26 minโ€ขEp. 287

SEALs and Calm Companies

In this episode of the SaaS Revolution Show, Tyler Tringas (GP & Founder, Earnest Capital - now Calm Company Fund), discusses: - what life is like as a VC - what a SEAL is - what's wrong with the term 'bootstrapping' and more. Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ ๐Ÿ‡บ๐Ÿ‡ธ SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlis...

Jan 13, 2022โ€ข32 minโ€ขEp. 286

Second-time founder's lessons in growing a 7-figure SaaS with 2 people

This episode's guest on the SaaS Revolution Show is Esben Friis-Jensen, Co-founder and CGO of Userflow. Esben discusses how he grew his SaaS to a seven-figure business with just 2 people. Esben shares: - How to bootstrap the company to a seven-figure mark with a small team - How to build a strong, user-friendly product to drive growth and more. Listen to the full episode for Esben's lessons, watch the video below and subscribe to the podcast. Become a SaaStock Founder Member - join a private com...

Jan 06, 2022โ€ข30 minโ€ขEp. 285

How to run a data business

This episode's guest on the SaaS Revolution Show is Auren Hoffman, CEO of SafeGraph. Auren discusses how to run a data business with Alexander Theuma, CEO of SaaStock. Become a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10M ARR. Apply now: https://cutt.ly/2ECKuDW Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe....

Dec 30, 2021โ€ข34 minโ€ขEp. 284

Planning a Long Term Exit

This episode's guest on the SaaS Revolution Show is Thomas Smale, CEO at FE International. Thomas discusses planning a long term exit with Alexander Theuma, CEO of SaaStock. Become a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10M ARR. Apply now: https://cutt.ly/2ECKuDW Check out the other ways SaaStock is helping SaaS founders move their business forward: ๐Ÿ‡ฎ๐Ÿ‡ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-e...

Dec 23, 2021โ€ข37 minโ€ขEp. 284
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