Data Scientist Raises $4.4M to Scale Micro-influencer Campaigns
Nov 17, 2022•20 min
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Episode description
Lionize, a New York-based SaaS leader in the influencer marketing industry announced that it secured a $3 million seed investment.
The round was led by St. Louis-based Cultivation Capital, with participation by ScOp Venture Capital, a Santa Barbara-based firm managed by DoubleClick founder Kevin O’Connor.
I spoke with Chris Buetti, co-founder and CEO of Lionize. He is a data scientist turned SaaS founder. The initial concept of Lionize started as an interview project. Chris learned the hard way through his agency that scaling micro-influencers campaigns is hard.
- Founded 2018
- Team size of 15
- North of 1M ARR
- 4.4M raised to date
- Chris wished he know more about the due diligence process
- When fundraising, try to get past the junior guys to the partners
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