Signs, Signs, Everywhere A Sign

Now, how do you build a good entry sign to your RV park? How do you put people off on the right foot that this is a good quality property to stay at? Well, one of the best ways to build a good RV park entry sign is using a very simple technology of white vinyl posts. The very same posts they use on white vinyl fencing, these posts can be purchased which don't have the slots in them for the fencing.

and you can buy a little white vinyl cap to go on the top. You sink two four by four wooden posts in the ground and concrete those in. You slip the four by four uh white vinyl covers over those posts with the tops on them, and then you put your sign in between them. That sign in between can be made out of simply aluminum in any color you choose with white vinyl lettering or any other color of lettering you want on it. That can all be built by fast signs.

And what you end up with is a very, very hardy, nearly indestructible sign that looks fantastic. You can also tie that to white vinyl fencing at your entry to give it that extra additional pizzazz. And now you've got a entry which looks stupendous but does not cost very much money. Now, how big a sign should you build? Well, let's start off with what the regulations are. If you're in a city or a county, they may have their own ideas of how big you can go.

If there are no regulations on it, then you're probably going to want to go no larger than the standard size with those aluminum sheets, which come in either four by eight or five by ten in size. And in most application that's plenty big. Let's move on to the signage inside your property. What do you do there? Well you repeat so you have consistency.

Four by four wooden post concreted into the ground, sleeve with white vinyl PVC with a matching white vinyl PVC cap that matches right to your entry sign. You can place these throughout the property and then you can screw into that post whatever you want.

speeds limit signs, children at play, directional to where the office is, whatever you want to do. Take all that old angle iron, all that old ugly stuff that mom and pop have in there and just throw it all in the trash. There's no reason to suffer through that. You can build a four by four post sleeve with white vinyl PVC for under a hundred dollars.

Those signs only cost roughly fifty brand new. As a result, you can replace all of your faded, distressed, worn out, rusted, hideous signage in any RV park. and not that much money. And the great part is you never have to paint it. So it just basically lasts forever, which is terrific. Also, you may want to identify each lot in the RV park. One of the best ways to do it, well, you guessed it.

Four by four wooden posts cemented in the ground, sleeved in white PVC with matching white PVC cap, and then you can have a little plaque made numbered for each lot. It's not hard. How many lots do you have? Eighty? Well then have eighty of these little numbered blanks made.

Typically you want to make the background, the aluminum on that again to match your entry sign with the same colored lettering as your entry sign. And now everything's all tied together. Looks very, very professional to people.

Now, what about flags? Flags are another part of a signage program. Although they're not truly a sign unless you put words on them, Nevertheless, they gather attention and they blend in well with your signage program. So what do you do there? Well you can go online and buy from any number of sources what are called feather flags.

These are vertical flags that stay furled at all times. The problem normal flags are without any wind, all you see is a is a post with looks like someone's hanging their laundry on it. But these vertical feather flags, they look terrific even when there's no wind at all.

You can buy those online typically for a couple hundred dollars a flag. They're very hardy, they last long periods of time. Again, I would call it tie the colors together. I would have either a pattern of different colors that goes throughout the community or the same color. But when you add those feather flags to that entry with that sign, now you've really got something that looks very, very professional to people and garners a lot of attention.

And let's also not forget banners. If you happen to put in that white vinyl fencing across the front, three rail, four rail, whatever you choose, we prefer three rail. Now you have a canvas that you can put banners on. So you can put anything you want, special rate, an amenity, Whatever you want. But now you've got an advertising source that costs you nothing more than having that banner printed, and then you can furl and unfurl that anytime you want.

And that again leads to the whole marketing build of your entry. Now you're reaching traffic going down the street. You're letting them know the RV park is there. You're maybe putting something up on the banner regarding a special, new amenity, whatever the case may be.

Keeps it looking very fresh, very active, very attractive to that new customer. And what about signs outside the RV park? Many R V parks like to use billboards as part of their marketing, maybe to reinforce people that the exit is approaching. Be able to reinforce people who maybe didn't pre plan that much ahead that hey, we exist and we're just up here, just exit shortly. How do you do that? Well, in most cases you may have to go out there and rent.

the billboard from a billboard company, or in some cases you can build your own. Now, there's a thing throughout America called the Highway Beautification Act, which limits what you can put on roads and highways in America. It limits the spacing and the sizes between them. But many times RV park owners go out there and they just kind of ask for uh forgiveness rather than permission, and they will erect.

signs that let people know how to get to the RV park maybe not in exact compliance with some of those state or federal laws. I'm not urging you to do that or not, but I am urging you to look into the possibilities of what you can do to direct traffic to your RV park.

Things that I've seen people do is I've seen them put up, for example, signs on the side of an eighteen wheeler and conveniently park that in just the right location that's visible from the highway. And if you're looking at possibly advertising on a billboard, here's how that works.

Talk to all the local billboard companies, see what they have as offerings. Typically you'll want something if possible that is lighted because you're trying to reach customers at the end of the day to come in and in the winter we all know it gets dark kind of early. Lighted sign would be best. As far as the information audit, most billboard companies can create copy that is pretty good, but bear in mind that today

All signs are printed and that means you can use pictures. And the best signs are one to have not only the words telling about your RV park and where to exit, but also show maybe the best scenes. So take a picture that's very, very compelling that people say, Ooh, I want to stay there because I like the looks of that. Maybe that's a view from your lake. Maybe that's a view from some scenic wonder that's nearby, whatever the case may be.

But if you need to rent a billboard, then rent a billboard. If that's your option, then you can go with that option if that works for you. But again, signs are very important because you reach all that traffic on the highway, RV being pulled behind it, doesn't know where to go, and this gives you a chance to get them there. Also consider bandit signs.

Bandit signs are signs that really are not allowed under any any code, city, county, federal, but people do them anyway. It's a sign that basically effectively tells people more specifically how to get to your property. A bandit sign, for example, might be at the exit off the highway. Let's assume you've even got a sign that says RV park exit, and then it's a sign that pushes in the ground, typically made of metal.

You can have them made of fast signs, and they might give you with arrows more granular information of where the RV park is. A lot of people when they get off of the exit, they're somewhat confused. Do I go straight? Do I go left? Do I go right? These bandit signs help you guide them in and in this manner they've more than pay for themselves because they're not that expensive to have built and they can often last a long time unless someone steals them.

Another item you can do on signage off property is try and get on those logo sign programs, typically administered by Lamar Billboard Company. You've seen these things on the interstate as you're approaching the exit, it'll show you what's at that exit. Not a bad idea to have your RV park on that board is listed in one of the items at that exit. Those are not typically that expensive. It might cost you fifty to a hundred dollars a month.

And if you really think about it, you don't have to draw in that many customers from that sign to be effective. It also reinforces customers who are already looking for you, but maybe they're a little nervous. Is this the exit or is this not the exit? It's very, very good to give them that additional reassurance that yes, this is the exit. Go ahead and exit now.

The bottom line is that signs are a very important part of the RV park industry. But the other good news is they're not that expensive, they're not that hard to maintain. And really, if you look dollar for dollar for the impact, then really every RV park should have signs, signs, everywhere assigned. This is Frank Rolf, the RV Park Mastery Podcast. Hope you enjoyed this. Talk to you again soon.