Making A Low Offer Without Being Insulting - podcast episode cover

Making A Low Offer Without Being Insulting

Jun 10, 202110 minEp. 29
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Summary

This episode explores how to make low offers on RV parks without offending sellers, focusing on building win-win deals. It discusses common reasons for overpricing and introduces methods like affirming a win-win approach, blaming the financial system for valuation constraints, and engaging sellers with transparent numbers. The host emphasizes honesty and bonding to forge mutually satisfying transactions.

Episode description

Many sellers avoid making low-ball offers out of fear of insulting the seller. That can often mean you’ll miss out on great deals because you didn’t take the shot. In this RV Park Mastery podcast we’re going to go over the methods to make low offers without insulting sellers and to forge win/win deals that will make both parties satisfied. As you’ll hear, there’s more to making an offer than just giving a price, and taking the time to make these low offers can be the foundation for extremely effective RV park deal making.

Transcript

Intro / Opening

B

Welcome to the RV Park Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform due diligence on, renegotiate, find. Turn around and operate RV parks. And now, here is your host. Fifth largest owner of RV and mobile in the US. Frank Ross.

The Challenge of Overpriced RV Parks

A

We've all been in situations when we see a deal and we think it's got all the right material, but it's horribly overpriced. So how do you go in? Can you even make a low offer without insulting the seller? This is Frank Roth, the R V Park Mastery Podcast. We're going to be talking about this very topic.

how to make low offers on an RV park without the seller being insulting and therefore not going to talk to you or debate or even discuss the possibility of selling to you any longer because you've made a mess. Let's first start off by why sometimes RV parks are in fact overpriced.

Many moms and pops who own these things fail to really understand the mathematics in the modern world of buying a property. Some of them think their park is seemingly worth a lot because the one down the street just sold for a lot. not realizing that it's larger, has higher rents.

Or is much nicer. And then there are other sellers out there who, frankly, they are just looking for a sucker. They know the correct valuation, and they know their valuation is extremely high. Doesn't bother them at all because if they can just find that person dumb enough to pay it,

then the money will be in their pocket and they've had a huge success as a seller. But the truth is that deals that are horribly overpriced seemingly never get done because the buyer fails to get an adequate appraisal. The appraiser can't come up with the number anywhere near what the seller wants. And without the appraisal falling in line, the banker won't touch the thing.

So in those situations where you have a park that's priced too high, clearly too high, how do you go about then broaching the subject with the seller that the price is too high and having him listen to you?

Strategic Low Offers: Win-Win & System Justification

Well, the first thing you want to do in these situations is you want to start with an affirmation that you are a win win deal maker. So before you even throw out the price, start off by telling them such things as I understand as a seller you want to get as much as you can for this property. And I'm a win-win deal maker and I want you to get as much as you can for this property. At the same time on my side of the equation, I'm going to

I've got to be able to cover that mortgage. I have to have some money held back for a rainy day. And I have to make money too. So it's my thought that we can come up with something that's mutually agreeable that's a winner for both of us. It's those kind of statements that tell the seller on the front end that you're not just lowballing them because Typically people who do win lose negotiation, these are people who don't care

if the seller's happy or sad at closing, they always come off with kind of gruff manner like, you know, your property's crazily overpriced, you know, you're nuts. So here's what I would throw out. That only works really well when someone's in a bind. So if someone's about to be foreclosed on or there's some other issue, then sometimes you can force people to accept a lower price and sometimes being rude and crude makes it more possible.

But the problem is in this case, typically RV park owners have no sense of urgency. They normally have all their bills paid, they're older, have no debt. That's just not going to work for you. So the better route is on the very front end when you first talk to them about their RV park. You let them know that you are a win-win deal maker and that you very much want them to get as much as they can. Number two.

Blame it on the system. Tell them that RV parks are really valued based on some basic metrics derived by the financial industry and you can't buy the property for cash, you're gonna have to get a loan. So there's this reality check called the bank, and that you've talked to some banks and you understand the coverage ratio and you know what they're gonna use as an expense ratio and in fact you know how they're gonna pretty much derive what the value will be.

So as a result, you have a pretty good idea that the price in this case is gonna have to be a little lower, not because you say it must be, but because the banking industry says it must be. That you know roughly what it will appraise at, roughly what the banker will allow you to pay for it, and as a result

We're all basically at the mercy of the generic lending community. And if the lenders just won't touch it, they're not going to bless it. They're not going to say, yeah, this property, that price makes sense. There's just no way you can buy it. So it's always good to explain to them where your value comes from and what it ties to.

This isn't something where you're just a speculator buying a painting in an art gallery. The art gallery owner says Oh this painting is by a guy who will one day be famous and I'm asking. two thousand dollars for it. This is different. This is an income property. The value is derived from the income. That's why you're better off investing in an RV park than a painting. Painting makes no income. Pure speculation.

Maybe you get it right, maybe you don't, but that's not what good investing is all about. But you have to explain to the seller that there is math involved, there are metrics.

Building Trust: Inclusive Valuation & Bonding

to create that value, but they're not yours. It's not you making up the rules. The rules already exist. Number three, be inclusive with them at how you arrived at your value. Show them your numbers. Don't be embarrassed. Don't be afraid to say, Well, you know, here's what I think the revenue is. This is what I'm guessing. This is what you're saying it is. And this is what I think the expenses would be.

This is the net income. Bank is going to want to see, you know, one point two coverage ratio, one point two five coverage ratio of that mortgage payment. As a result, this is as much as I can do. But if I'm making a mistake here, if I've got these expenses wrong or these revenue numbers wrong, Show me where I made my error and I'll happily change it. When you're inclusive, it does strange things to the seller.

When you're inclusive, now they're on your team and they're tasked with trying to figure out how you make money with it. You can't insult people when you're inclusive. When you say here's w how I came up with it, show me my error, you're asking them to get in there with you and come up with the value. And it disarms a lot of sellers who might be grumpy otherwise, if it was here's my opinion, there's your opinion. But no, in this case you're saying, here's my opinion, but I it's an open opinion.

And I'm happily going to change it if you can show me what I did wrong. And if they show you, then go along with it. So if you do have your cost structure wrong, then adjust that. If your revenue is seemingly wrong, okay. Now there's some things you can't bend on. If they say, well, no, wait, my property tax is way lower than that.

You have to say, Well, but when I buy this, the tax assessor is gonna know about it and they're probably gonna evaluate it and raise it and so I've got to assume they're gonna raise it to what I'm paying. Because at the end of the day, that's really what it should be. Maybe they'll make a mistake and not take it to full market, but nevertheless that doesn't make it right. So as a result, I've got to protect myself and use the correct number. But just be honest, be realistic.

Sellers love that. They love honesty. It's a turn on for them'cause so much of the world today is just a bunch of politically correct nonsense. We are also conditioned to BS every day in what we see and what we hear going on in America that people gravitate. They embrace the good old fashioned principles of the truth. They don't see that much in their day-to-day life.

So when you say to the person here's the truth and you really mean it, that is a turn on for the seller. I have in many cases forged deals with By simply after going over that review of the numbers, saying to the seller, so from my position, how do we make this compelling? You want a price of X. I don't see how I can make any money paying X. How do I make any money at X?

Often when you turn it around and put them in your shoes, they're willing to bend a little because they say, Hmm, okay, I have empathy for this buyer. I can see where they're coming from. What other magical ingredient in all of this when talking to the seller is if you can

Before you give'em your price, try and do a little bonding. Everything we talked about so far certainly stems from conversation. From conversation comes bonding. I have a million stories of bonding. What is bonding? The bonding is when the seller sells to you. Because they like you. Often at a lower price, seller financing.

Simply because you're more than just a number to them. You're someone who they like. You're a friend. Maybe you remind them of one of their kids. Maybe you remind them of themselves when they were younger. Maybe they just kinda like you in general. But the more you talk to them, the more that bonding can grow. And often getting that price reduced all will tie back to your ability to bond with that seller.

But don't be afraid to make those low offers. The one mistake many buyers do, and it's sad, is they don't make offers. They just pass on the deal. They don't want to insult that seller. For all they know, if they'd made that offer, the seller would have taken it, and that might have been the perfect property for them.

So make those offers. Make those low ball offers. But do it the right way. Forge good deals. It's all about win win deal making in the R V park industry, and you should adopt that too. This is Frank Roth, the R V Park Mastery Podcast. Hope you enjoyed this. Talk to you again soon.

B

Thank you for listening to the RV Park Mastery Podcast. Be sure to visit us at www.rvparkmastery.com, where you can learn the correct way to identify, evaluate, negotiate, perform due diligence on, renegotiate. Finance, turnaround, and operate in RV Parks.

🎵 Music

This transcript was generated by Metacast using AI and may contain inaccuracies. Learn more about transcripts.
For the best experience, listen in Metacast app for iOS or Android