The Russell Brunson Show - podcast cover

The Russell Brunson Show

Russell Brunson | YAP Mediamarketingsecrets.com
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life. Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world. Subscribe now to join Russell as he shares his playbook and his passion for growth.
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Episodes

One Funnel Away Q&A: Real-Time Funnel Fixes You Can Use Today | #Marketing - Ep. 77

In this episode of The Russell Brunson Show , I’m sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your funnel so it converts, to making your webinar headlines more relatable. One person asked how to manage slides, comments, and delivery without getting thrown off. I walked through how I use Google Slides in presenter view, why I don’t look at comments live, ...

Oct 08, 20251 hr 10 min

Inside the Master Key System: Charles Haanel on Thought, Destiny, and the Universal Mind | #Success - Ep. 76

In this episode of The Russell Brunson Show , I take you inside my rare book vault to reveal one of the most powerful success courses ever created… The Master Key System by Charles Haanel. This was the course that helped shape Napoleon Hill’s thinking long before Think and Grow Rich and was even lost to history for 70 years!! I discuss how I found some original copies of the course, including one I paid $100,000 for, and share some of the most important lessons I’ve ever learned from any book. Y...

Oct 06, 202517 min

Marketing Lessons From a $150,000 First Edition “Book of Mormon” | #Marketing - Ep. 75

In this episode of The Russell Brunson Show , I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a foundational business principle that I still live by today. If you’ve ever wanted to build a movement, create a following, or lead a community, then y...

Oct 01, 202511 min

Clipping Secrets: The New Side Hustle That’s Blowing Up As We Speak | #Marketing - Ep. 74

In this episode of The Russell Brunson Show , I sit down with Emrah Bayraktar, one of the top experts in the emerging world of clipping, and we unpack a business model that's blowing up right now… Clipping! Whether you’re looking for a simple way to make money online with zero ad spend… or you’re an offer owner wanting more traffic, more exposure, and more reach without paying Zuckerberg, this episode lays it all out. Emrah shares how he went from broke college student to making over $130,000/ye...

Sep 29, 202529 min

Andrew Carnegie: How One of the Richest Men in History Viewed Wealth and Legacy | #Success - Ep. 73

In this episode of The Russell Brunson Show , I take you inside my collection to talk about one of the most influential men in history… Andrew Carnegie. At one time, he was the richest man in the world, and his ideas shaped generations of entrepreneurs and thinkers, including Napoleon Hill. I share some rare books and artifacts from Carnegie, including a signed copy of Around the World and a first edition of The Gospel of Wealth . But more importantly, I unpack the lessons from The Gospel of Wea...

Sep 24, 202513 min

How To Turn Your Framework Into an Irresistible Offer With Offerlab | #Marketing - Ep. 72

In this episode of The Russell Brunson Show , it’s the third and final Offer Lab session where I walk you through the piece that ties everything together: becoming an offer creator. If you’ve ever thought you didn’t have anything to sell, or worried that creating an offer was too complicated, this presentation will show you how simple it really is. I break down the process I’ve used over and over again, and the same process you can use to package your story, your expertise, or even someone else’...

Sep 22, 202529 min

Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71

In this episode of The Russell Brunson Show, I’m sharing my second OfferLab session where I break down the four super simple and easy ways to make money on the platform. If you feel overwhelmed by all the possibilities, this will simplify everything. I walk through the core plays I use, why they work, and how to set them up fast so you can start earning without chasing expensive traffic. You will see how the marketplace actually works and the simple tools that let you build funnels in minutes. I...

Sep 17, 202535 min

The Overlooked “Old Way” to Sell That OfferLab Brings Back! | #Sales - Ep. 70

In this episode of The Russell Brunson Show, I take you back to the beginning — before Facebook ads, before TikTok, before algorithms controlled everything. I share how we grew businesses in the early days, and how those same principles helped ClickFunnels scale to $10 million before we ever ran a single paid ad. This is the foundation behind Offer Lab. It’s about partnerships, collaborations, and creating results together instead of relying on expensive, unpredictable traffic platforms. I’ll sh...

Sep 15, 202537 min

Discovering Laws of Success From The Book That Inspired Napoleon Hill | #Success - Ep. 69

In this vault episode of The Russell Brunson Show , I share one of the rarest book sets I’ve ever purchased: Allen’s Working Plan, written by Irving Allen nearly a decade before Napoleon Hill published The Law of Success. This ten-volume set was sold through direct mail in the early 1900’s, and it gives us a fascinating look at what business leaders and marketers were studying long before Hill’s ideas took off. I’ll tell the story of how I discovered this set, why I paid $30,000 for it, and what...

Sep 10, 202516 min

Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68

In this vault episode of The Russell Brunson Show , I pull out a rare book from Emile Coué, the man who pioneered the idea of autosuggestion. Long before Napoleon Hill and other New Thought leaders, Coué was teaching how to reprogram the subconscious mind, and the same principles still drive personal growth and persuasion today. I’ll walk you through the difference between thoughts, outside suggestions, and the practice of autosuggestion… And why the third is the key to real transformation. You’...

Sep 08, 202511 min

Offer Lab: Why Collaboration Beats Competition in Online Business | #Sales - Ep. 67

In this second ‘episode’ of the Offer Lab pre-launch series, I’m opening up about the real reason we created this platform. A year ago, I was burned out, frustrated, and honestly ready to walk away from serving this community. Competition had replaced collaboration, costs were skyrocketing, and entrepreneurship had started to feel lonely again. But in that dark season, a new vision was born… And that vision became Offer Lab. This episode is deeply personal. I share the story of where the idea ca...

Sep 03, 202519 min

Offer Lab: The New Way to Make Money Online (That’s Actually Fun Again!) | #Sales - Ep. 66

In this episode of The Russell Brunson Show , I’m pulling back the curtain on something brand new that I believe represents the future of selling online : Offer Lab!!! Over the last 25 years, we’ve seen wave after wave of breakthroughs… funnels, Facebook ads, influencer marketing, TikTok shops… But now we’re hitting a point where entrepreneurship feels more like a solo sport than a community effort. That’s a problem, because business was never meant to be done alone. Offer Lab is the solution be...

Sep 01, 202522 min

Building a Brand Bigger Than Yourself: Bridget James Ling on Movement Marketing | #Marketing - Ep. 65

Bridget James Ling has built something incredible in just a few short years. She went from quitting her job in 2020, flying to Costa Rica, and barely affording a Funnel Hacking Live ticket… to leading Freedom Queen , a movement that now fills events with hundreds of women entrepreneurs. In this episode of The Russell Brunson Show , she walks through exactly how she made the shift from “just a coach” to a true movement leader, and why that shift changed everything. Key Highlights: How Bridget tra...

Aug 27, 202535 min

Keaton "The Muscle" Hoskins Reveals the Mindset Behind His Biggest Wins | #Success - Ep. 64

In this episode of The Russell Brunson Show , I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. Keaton has built, bought, and scaled companies across different industries, but behind all the big wins is a story of fear, faith, and following through on a promise he made to his dad. We talk about the unexpected paths that opened up for him… From social med...

Aug 25, 202537 min

Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63

In this episode of The Russell Brunson Show , I dive back into another One Funnel Away Q&A where I answer questions from entrepreneurs who are in the trenches, building and testing funnels in real time. I love these sessions because they show me exactly where people are stuck, and I get to share the frameworks and stories that have worked for me over the years. Key Highlights: Use a price marinade on day one to anchor higher value before your main offer Three-day challenge flow: Day 1 conten...

Aug 20, 202551 min

What Orison Swett Marden and Success Magazine Can Teach About Perseverance | #Success - Ep. 62

In this episode of The Russell Brunson Show, I dive into one of the rarest treasures in my collection… The very first issue of Success Magazine from December 1897! And the coolest thing is that the story behind this is insanely inspiring! This was more than just a magazine. It marked the beginning of the personal development movement in America. Its founder, Orison Swett Marden, overcame enormous challenges to publish that first issue, and his story has deeply inspired me during some of my own m...

Aug 18, 202519 min

When Your Ceiling Becomes Your Floor: The Hero’s Journey to Your Next Level | #Success - Ep. 61

In this episode of The Russell Brunson Show , I’m taking you back to the old-school “marketing in the car” days - recording behind the wheel on my way to a Prime Mover event here in Boise. Before I get into business, I share a recent family adventure - an Alaskan cruise to celebrate my parents’ 50th anniversary - and a surprising rabbit hole I fell into after watching Titanic on the ship. That led to a fascinating question: if you could watch any moment from history as if it were on tape, what w...

Aug 13, 202517 min

The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60

In this episode of The Russell Brunson Show , I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches questions about how to get more traffic to their webinars, what to do when a replay isn’t converting, and how to start scaling high-ticket offers without blowing up their ad spend. I walk through how I approach new offers inside ClickFunnels, why starting...

Aug 11, 20251 hr 1 min

Dissecting The Book of Life Ad Copy and Magalogue Framework by Robert Collier | #Marketing - Ep. 59

In this episode of The Russell Brunson Show , I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier wasn’t just an incredible author in the personal development world; he was also one of the best direct response advertisers of all time, selling more than $200 million worth of books through the mail in the 1920’s! That’s INSANE! I break down the ad that sold th...

Aug 06, 202517 min

Sam Parr Reveals How He Grew The Hustle And Why You Shouldn’t Take Outside Funding | #Marketing - Ep. 58

In this episode of The Russell Brunson Show , I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country. Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newsletter when everyone else was chasing social media, and the simple revenue model that made the company s...

Aug 04, 202558 min

The Subconscious Mind in Business: This Book Changed How I Work Forever | #Success - Ep. 57

In this episode of The Russell Brunson Show , I dive into a rare book I picked up for $75 called The Subconscious Mind in Business by Robert Updegraff… The same author as Obvious Adams. It instantly became one of my favorites. The book hit me at the perfect time… Right after I tore both my biceps and literally couldn’t work. Turns out, not working may have been the key. I unpack how this book reframed the way I structure my workdays, why creative breakthroughs don’t come from forcing the issue, ...

Jul 30, 202514 min

Curiosity, Copy, and Fast Execution: Marketing Lessons from Tai Lopez | #Marketing - Ep. 56

In this episode of The Russell Brunson Show , I sit down with Tai Lopez… Someone I’ve watched, learned from, and admired from a marketing and sales perspective for years. We go deep into the mechanics of success, from how to model winning frameworks, to why curiosity is the overlooked engine behind big breakthroughs. We talk about what it really takes to scale businesses fast, how Tai thinks about brand arbitrage, and why speed of execution matters more than having the perfect plan. Tai also ope...

Jul 28, 20251 hr 1 min

Showmanship in Business: The Lost Book That Changed How I Launch Everything | #Marketing - Ep. 55

In this episode of The Russell Brunson Show , I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of the most powerful principles I’ve ever studied when it comes to getting attention and making your message stick. This book was endorsed by Dale Carnegie and breaks down how to turn your product, offer, or brand into something truly memorable. I walk through t...

Jul 23, 202516 min

Building a Business That Doesn’t Need You: Lessons from Tommy Mello | #Success - Ep. 54

In this episode of The Russell Brunson Show, I sit down with Tommy Mello, the owner of A1 Garage Door Service, and we unpack how he built one of the most successful service businesses in the country. We get into the nuts and bolts of how Tommy went from $50K in debt to running a company that does over $200 million a year and has 850+ employees. And more importantly, how he replaced himself, built a real leadership team, and trained technicians to deliver a great customer experience without needi...

Jul 21, 202555 min

The Coaching Framework That Built ClickFunnels (And How to Build Yours) | #Success - Ep. 53

In this episode of The Russell Brunson Show , I’m sharing a live presentation I gave at one of the biggest virtual events in Spain… Where I broke down the exact steps I took to become a coach, attract dream clients, and build a multi-million dollar business using frameworks. If you’re a coach (or want to be), this is a crash course in how to go from someone with a result… to someone who can replicate that result in others and actually build a business around it. I walk through the four-step proc...

Jul 16, 202535 min

Inside My Car: What I’m Rethinking About Productivity, Offers, and Purpose | #Success - Ep. 52

In this episode of The Russell Brunson Show I’m back in the car… Just like the old days! I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in the best way possible. I’ll walk you through the funnel testing process we’re deep in right now, the real reason “You’re One Funnel Away” still rings true, and the surprising moment at an Atlas meeting that led to one of the biggest breakthroughs I’ve had in yea...

Jul 14, 202525 min

Truthful Advertising: Napoleon Hill’s Secret Strategies That Still Work 100 Years Later | #Marketing - Ep 51

In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich! This is more than just a cool collectible. It’s the missing link that explains how Napoleon Hill became one of the most influential personal development authors of all time. Before he shaped millions of minds, he was teaching people how to advertise. And not just the ...

Jul 09, 202515 min

Jeremy Miner’s Secret to Selling Without Chasing or Convincing | #Sales - Ep. 50

In this episode of The Russell Brunson Show , I sat down with Jeremy Miner, founder of 7th Level and one of the sharpest sales minds I’ve ever met. His sales framework isn’t about hype or pressure. It’s about getting prospects to lower their guard, open up, and actually sell themselves. In our discussion, we go deep into how to eliminate resistance during the sales process… Especially for high-ticket offers. Jeremy breaks down the psychology of selling, why old-school techniques don’t work anymo...

Jul 07, 202542 min

What ‘The True Believer’ Taught Me About Building a Mass Movement and Creating Raving Fans | #Marketing - Ep. 49

Most people think mass movements are built by having the right product or flashy branding… but it’s actually way deeper than that. Back when I was trying to figure out how to turn Clickfunnels into a real movement, I came across a weird little book from the 1950’s called The True Believer by Eric Hoffer. This book hit me like a ton of bricks. I started seeing patterns everywhere… Why people follow, why they stick, and how belief actually transfers from one person to another. This book literally ...

Jul 02, 202514 min

Dr. Benjamin Hardy Explains How to Flip Your Thinking and Scale Faster | #Success - Ep. 48

This episode of The Russell Brunson Show is a deep dive into the Science of Scaling… The new book and framework from Dr. Benjamin Hardy. I sat down with Ben to unpack the actual roadmap behind exponential growth, goal filtering, and identity transformation. We talk about why most people let their past define their present... and how to flip that thinking to let your future shape everything instead. We break down the exact frameworks that help top performers set more urgent goals, choose the righ...

Jun 30, 202535 min
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