In this episode of The Ross Simmonds Show, Ross breaks down the powerful concept of leverage — the secret behind how high-performers achieve 10x results without working 10x harder. Ross introduces the four core types of leverage (People, Capital, Code, and Content) and provides actionable insights, mindset shifts, and examples on how to use them to reclaim your time, scale your impact, and accelerate growth. Whether you're an entrepreneur, creator, marketer, or employer, this episode offers a pr...
Jul 05, 2025•22 min
In this episode of The Ross Simmonds Show, Ross unpacks the silent bottlenecks that are stalling high-potential B2B companies, regardless of their size or success. Drawing from years of experience working with startups to publicly traded enterprises, Ross highlights the most overlooked internal barriers to growth and, more importantly, how to eliminate them. You’ll walk away with actionable advice and frameworks to optimize your messaging, sales cycle, onboarding flow, content strategy, and team...
Jun 28, 2025•19 min
In this episode of The Ross Simmonds Show, Ross dives deep into a topic that many leaders shy away from: the loneliness of leadership. He opens up about his experiences as a solo founder, the mental and emotional burden that comes with leading organizations, and how success can bring unexpected isolation. More importantly, Ross offers practical and powerful advice on how leaders can build resilience, create support systems, and avoid common traps that lead to burnout and self-doubt. If you’ve e...
Jun 21, 2025•26 min
In this episode of The Ross Simmonds Show, Ross dives deep into a major paradigm shift happening in search—Generative Engine Optimization (GEO). As AI-powered tools like ChatGPT, Claude, Google Gemini, and others increasingly influence how we discover information, traditional SEO practices rooted in rankings, backlinks, and page authority are rapidly becoming outdated. Ross unpacks how memory, personalization, and context are reshaping discoverability and what brands and marketers must do to sta...
Jun 14, 2025•23 min
In this episode, Ross lays down the law on modern content distribution and why "hoping it goes viral" isn't a strategy. He breaks down the five most common mistakes marketers make with distribution, highlights the new reality of reaching audiences in the AI and multi-channel era, and walks you step-by-step through building a powerful, repeatable distribution system that delivers results. If you’ve been creating high-quality content but struggling to get it in front of the right audience, this ep...
Jun 07, 2025•26 min
In this episode of The Ross Simmonds Show, Ross cuts through the overwhelming noise around AI in marketing to reveal what’s real, what’s useful, and what’s pure hype. From AI-fueled content creation and personalization to ads, analytics, and the dangers of AI deepfakes, Ross shares his honest take on how marketers can harness AI effectively—without losing their creativity (or their jobs). Hint: AI isn’t here to replace great marketers, but it will expose mediocre ones. Whether you’re feeling FOM...
May 31, 2025•22 min
In this special episode of Create Like the Greats, Ross Simmonds explores the monumental changes coming to search, marketing, and SEO in light of Google’s latest announcement at I/O 2025: the launch of AI Mode. Ross delivers a deep dive on the implications of AI-driven, personalized search experiences, task automation, and the end of traditional SEO practices as we know them. Learn how marketers must rethink strategies around intent, trust, authority, and omnichannel presence to stay relevant in...
May 24, 2025•18 min
In this episode of Create Like The Greats, Ross Simmonds shares a personal journal-style update on his business journey and a major new strategic partnership. Ross walks listeners through the evolution of his brand Foundation Marketing, a newly formed alliance with education-sector marketing leader Carnegie, and the power of delivering value in every room you enter. This episode delivers insight into the journey from humble beginnings to significant success and highlights the long-term impact of...
May 10, 2025•11 min
In this special episode of Create Like the Greats, Ross Simmonds sits down with SEO expert Garrett Sussman from iPullRank for a dynamic conversation recorded ahead of SEO Week. They unpack the current and future state of search, the increasing relevance of Reddit in SEO strategies, and how marketers must evolve with AI-driven search behaviors. Ross also previews his upcoming SEO Week talk on Reddit, AI, and user-generated content—and shares a tactical gem that every brand should act on today. Ke...
May 03, 2025•17 min
In this episode of Create Like The Greats, Ross dives into the evolving landscape of digital marketing in the era of artificial intelligence and large language models (LLMs). He challenges brands to rethink their approach by understanding that today’s most influential "audiences" aren't just humans—they're machines. Ross outlines how AI tools like ChatGPT, Perplexity, Google’s AI Overviews, and others scrape public content to generate recommendations and answers for users, and how brands can str...
Apr 26, 2025•14 min
In this episode of Create Like The Greats, Ross offers a transparent reflection on a book that has significantly impacted his leadership and personal growth journey in 2025 — The 15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, and Kaley Warner Klemp. Ross walks through all 15 commitments outlined in the book, sharing real-life examples and insights from his entrepreneurial journey. If you're striving to lead consciously, foster better teamwork, and level up your self-awaren...
Apr 17, 2025•47 min
In this episode of Create Like The Greats, Ross returns from the Spring 2025 event buzzing with creative energy, fresh ideas, and deep insights on marketing, AI, community, and consistency. He shares standout conversations, tools worth exploring, and reflections on how face-to-face connections still matter in a digital-first world. Ross also dives into highlights from presenting Distribution.ai, lessons from fellow marketers, and personal takeaways on building sustainable growth—both for busines...
Apr 11, 2025•13 min
In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead of attending Spryng 2025, a gathering of senior B2B SaaS marketers in Austin, Texas. For the first time in a while, Ross is attending an event not as a speaker but as a participant. He shares how this shift changes his experience and outlines his motivations for attending: learning, connecting, and gathering feedback for his new project, Distributio...
Apr 04, 2025•11 min
In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT's Deep Research feature built on OpenAI's O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy, and thought leadership. If you're someone who works with data, content, or digital strategy, this episode is packed with actionable insights. Key Tak...
Mar 29, 2025•23 min
In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With Reddit achieving profitability for the first time in nearly two decades and growing its daily active users rapidly, brands can no longer afford to ignore it. We dive deep into actionable Reddit strategies, including how to leverage subreddits, engage in community discussions, and optimize Reddit ads. If you want to turn Reddit into a growth engine ...
Mar 22, 2025•19 min
In this episode, Ross Simmonds conducts an insightful discussion with an AI, answering five crucial questions about B2B marketing strategies. If you're looking to enhance your B2B marketing efforts, this episode is packed with valuable insights on content marketing, lead generation, and evolving buyer behaviors. Key Takeaways and Insights: 1. Key Differences Between B2B and B2C Marketing Decision-Making Factors: B2C purchases are driven by personal emotion and individual financial decisions. B2B...
Feb 28, 2025•22 min
In this episode of Create Like The Greats, we break down how Anthropic, a leading AI company behind Claude, is revolutionizing the use of customer success stories to drive measurable business results. Despite fierce competition from OpenAI and Google, Anthropic differentiates itself through clarity, simplicity, and strategic storytelling. Learn how they use short yet impactful case studies to elevate their brand, enhance credibility, and attract the right audience. Inspired by research from Etha...
Feb 21, 2025•12 min
In this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads strategies. Despite advancements in marketing and AI tools, many businesses are still falling into the same traps they did years ago. If you're struggling to make your paid search campaigns profitable, this episode will help you identify missteps and optimize your approach for better ROI. Episode Breakdown & Key Takeaways Why SaaS Companies Struggl...
Feb 14, 2025•18 min
In this episode of Create Like the Greats, instead of breaking down top SaaS and business strategies, Ross is going tactical—real tactical. You're getting 100 practical content marketing tips, tools, and strategies that you can implement starting today. This is an episode to bookmark, return to, and share with your team. Whether you're a beginner or an expert, these insights will help you level up your content game. Key Takeaways & Topics Covered Develop a Content Marketing Strategy Set clea...
Feb 10, 2025•52 min
In this episode, we're diving into the art and science of content repurposing with some of the sharpest minds in the industry. Ross Simmonds, Anna Furmanov, and Emily Kramer join Riverside webinar host Kendall to break down their proven strategies for content repurposing, from leveraging AI tools to audience research techniques that fuel meaningful engagement. Whether you're trying to grow your audience, sell a product, or simply maximize your content's lifespan, these actionable insights will t...
Jan 30, 2025•1 hr 3 min
In this episode of Create Like The Greats, we dive into why publishing research can be a game-changer, especially for those in AI, marketing, and SEO. The host uncovers how leveraging research-driven content can generate buzz, backlinks, and unmatched visibility for brands. Using examples from industry leaders like Google DeepMind and NVIDIA, this episode provides actionable steps to create, repurpose, and distribute impactful research. If you're ready to learn how research can transform your ma...
Jan 24, 2025•15 min
In today’s episode, we delve into the transformative concept of "doing the thing." This conversation emphasizes how taking deliberate action—not endless preparation or overthinking—is the ultimate catalyst for success. If you’ve ever felt stuck in a cycle of busy work or bogged down by the noise of daily distractions, this episode will inspire you to focus on what truly matters. We unpack strategies to break free from content fatigue, prioritize the essential, and make meaningful strides toward ...
Jan 17, 2025•9 min
In this special recap episode, I look back at the ten big predictions I made for 2024—and rate how each one actually turned out. From continued tech layoffs to a surge in AI-driven content (and even a bold guess about a marketing conference with good food), I evaluate which predictions nailed it, which ones fizzled, and what surprised me the most. Tune in to hear the year-in-review of AI’s rise, the state of SaaS, Hollywood hits, and more! Episode Breakdown 1. Layoffs & Tech Restructuring Ho...
Jan 10, 2025•18 min
In this episode of Create Like the Greats, Ross talks about why having a strong online presence is so important for brands that want to grow and connect with their audience. One platform that’s becoming a big part of this is Reddit. With its many different communities or subreddits, Reddit gives brands a great way to connect with people in genuine and meaningful ways. This episode breaks down how to set clear goals on Reddit and use it to build your brand and grow your community. Key Takeaways a...
Jan 04, 2025•13 min
In this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss practical strategies to help marketers improve their reach and make a bigger impact in today’s digital landscape. Ross also highlights key lessons from his book, Create Once, Distribute Forever, offering fresh perspectives on how marketers can rethink their approach to content. Packed with actionable advice and real-world examples, this episode is...
Dec 27, 2024•57 min
In this episode of Create Like the Greats, Ross shares his personal journey of learning to manage time, energy, and focus with intention. He explores six key areas that have shaped his approach to prioritizing what matters most, emphasizing that focus evolves with life’s changing seasons. Whether you’re 19 or 65, refining your focus is essential for meaningful growth and success. Key Takeaways and Insights: 1. Building Meaningful Relationships Meaningful relationships thrive on mutual support an...
Dec 21, 2024•18 min
In this episode of Create Like the Greats, Ross Simmonds dives into the transformative concept of the “Circle of Control vs. Circle of Concern.” In a world where being "too busy" often becomes a badge of honor, Ross challenges this mindset by exploring how the time we save from one distraction is often squandered on another. Drawing on Stephen Covey’s timeless framework from The 7 Habits of Highly Effective People, Ross provides actionable advice to help listeners identify what truly matters, fo...
Dec 13, 2024•12 min
In this episode of Create Like the Greats, we take a deep dive into a common yet critical challenge: how to navigate an overwhelming world of to-dos, notifications, and endless demands, while separating true opportunities from distractions. This journal-style entry gives actionable advice and shares personal reflections on managing focus, setting boundaries, and leveraging self-awareness to achieve greatness. Key Takeaways and Insights: 1. Distractions vs. Opportunities Distractions divert you f...
Dec 05, 2024•23 min
In this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which reveals critical challenges and emerging trends in the content marketing industry. Through in-depth interviews and data analysis, Tommy highlights the gaps in audience research, the evolving role of meaning in storytelling, and the ethical use of AI in content creation. Together, they discuss how marketers can adapt their strategies, embrace innovatio...
Nov 29, 2024•1 hr 13 min
In this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He delves into the importance of repurposing content and building a sustainable content marketing strategy to extract maximum value from a single high-quality piece. From generating micro-content to strategically distributing material across various platforms, Ross outlines essential techniques for extending the reach and impact of your content in toda...
Nov 22, 2024•7 min
