From $0 to scaling fast — how Honeydew Roofing is building something bigger than roofing. In this episode of The Roofr Report , we sit down with Jacob LaRue, founder of Honeydew Roofing and our July 2025 Roofr of the Month. After helping scale a $30M roofing company, Jacob launched Honeydew with a mission: to build a business the right way — one that’s profitable, process-driven, and built to scale beyond roofing. He breaks down: Why a strong production hire is a game-changer How SOPs and automa...
Jun 30, 2025•34 min•Season 4Ep. 6
What if staying small was the key to growing fast? In just 12 months, Brent Girouard turned Brentwood Roofing into one of the most trusted names on the Texas Gulf Coast — without chasing every storm or scaling too fast. In this episode of The Roofer Report , host Pete McKendrick sits down with June’s Roofer of the Month to unpack how Brent built a booming business by focusing on neighborhood trust , coastal roofing expertise , and lightning-fast response times . From handwritten folders to door ...
May 28, 2025•23 min•Season 4Ep. 5
In this episode of the Roofer Report, host Pete McKendrick chats with Austin Blomquist, our May Roofr of the Month. Austin shares his inspiring journey into the roofing industry, his passion for his late father's innovative product, Snow Grip, and his unique marketing strategies that have garnered over 200,000 social media followers. Learn how Austin is making a difference in his small Michigan community and his plans for the future of his roofing company and Snow Grip. Don't miss this insightfu...
Apr 29, 2025•27 min•Season 4Ep. 4
In this episode of the Roofr Report, hosted by Pete McKendrick, April's Roofr of the Month, Lisa Coates from DeLeon Roofing, shares her incredible journey from general contractor to Director of Operations. Lisa discusses innovative approaches to managing a roofing company in Halifax, Nova Scotia, including the use of subcontractors, implementing effective software tools, and creating a culture of loyalty and quality among employees. Listen in to learn about the challenges and triumphs of growing...
Mar 31, 2025•33 min•Season 4Ep. 3
This episode of The Roofr Report features Pete McKendrick interviewing Todd Hauser, the Roofr of the Month for March. Todd shares his journey from being a high school teacher in Orlando, Florida, to founding a successful roofing business. He discusses the challenges of transitioning careers, learning the roofing trade, and eventually obtaining his own roofing license. Todd emphasizes the importance of preparation, leveraging technology like Roofr's CRM, and taking a thoughtful, calculated approa...
Mar 03, 2025•27 min•Season 4Ep. 2
In this episode of the Roofr Report, host Pete McKendrick sits down with our February Roofer of the Month, Joshua Keith, CEO of Roofing Technologies Unlimited. Joshua shares his remarkable transition from playing professional football with the Los Angeles Chargers to building a thriving, faith-based roofing business in Houston, Texas. Discover how Joshua and his brother grew their company from humble beginnings—earning $250,000 in their first year—to achieving nearly $4 million in revenue in 202...
Feb 26, 2025•35 min•Season 4Ep. 1
Join Pete McKendrick on The Roofer Report as he sits down with Jeremy Simpson of Simpson Roofing. Dive into the fascinating history of this New Jersey-based, third-generation family business and learn about the unique challenges and triumphs along the way. From the impacts of industry downturns to the importance of team building and customer relations, Jeremy shares invaluable insights you won't want to miss. Whether you're a seasoned professional or new to the roofing industry, this episode pro...
Dec 01, 2024•36 min•Season 3Ep. 11
In this episode of The Roofer Report podcast, host Pete McKendrick interviews Don McKee, founder of B.A.N.A. Roofing , a veteran-owned business in Davis, Oklahoma. Don shares his journey from working in asphalt and various sales roles to establishing a successful roofing company. He emphasizes the importance of trust, community engagement, and local reputation in building a thriving business. The discussion delves into fostering long-term customer relationships, the role of technology and CRM sy...
Oct 28, 2024•25 min•Season 3Ep. 10
In this episode of The Roofr Report, host Pete McKendrick interviews Hannah Smith from Smithrock Roofing, the Roofr of the Month for October. Hannah discusses the company's growth, from its origins nine years ago to its current structure and achievements. She shares insights on scaling the business, integrating technology, and balancing sales and production. Hannah also highlights the importance of community engagement through their charity 'Shingle for Sneakers.' Tune in to learn about the dyna...
Sep 30, 2024•29 min•Season 3Ep. 9
Join Pete McKendrick on The Roofr Report as he interviews the September Roofr of the Month, Corey Combs from South Shore Roofing. Corey shares his journey from the restaurant industry to becoming a successful roofing contractor. He discusses the challenges of running a roofing business, the importance of processes, and adapting to market changes. Corey also provides insights into the benefits of focusing on retail roofing, the role of technology, and the significance of key hires. Don't miss thi...
Sep 02, 2024•48 min•Season 3Ep. 8
Join Pete McKendrick on The Roofr Report as he sits down with Thais Saenz, founder and CEO of Saenz Global, to discuss the integral role of back-office support in the roofing industry. Thais shares her journey from corporate life to launching Saenz Global, a company dedicated to streamlining administrative tasks for roofing professionals. They delve into the importance of CRM utilization, standard operating procedures (SOPs), and how Saenz Global offers comprehensive services to enhance business...
Aug 26, 2024•35 min•Season 3Ep. 7
In this episode of The Roofr Report, host Pete McKendrick interviews Juan Rodriguez, the August Roofr of the Month. Juan shares insights on the rapid success of his new company, Salus Exteriors, in the competitive Houston market. They discuss the importance of diversifying services, effective sales strategies, and utilizing technology to streamline operations. Juan details Salus Exteriors' approach to balancing retail and insurance work, their plans to expand into new construction and commercial...
Jul 30, 2024•27 min•Season 3Ep. 6
In this episode of The Roofer Report, host Pete McKendrick introduces Ben Morrow, known as Ben Tiger, as the Roofr of the Month for July. Ben discusses his roofing company, Roof Tiger, emphasizing its rapid growth since its inception in 2020 and subsequent expansion into solar with Solar Panther. He shares insights into the importance of mimicking successful practices, focusing on local markets, diversifying services, and continuous process improvement. The episode underscores the significance o...
Jun 30, 2024•36 min•Season 3Ep. 5
In this episode of the Roofer Report, host Pete McKendrick introduces Amanda Veinott, the owner and founder of Maven Roofing and Exteriors in New Jersey, to discuss the journey of her 100% woman-owned roofing business. Launched in March 2023, Maven has seen extraordinary growth, specializing in roofing and gutters while navigating the unique challenges and successes of being a woman in a predominantly male industry. Amanda shares insights into adopting technology early, focusing on community eng...
Apr 29, 2024•48 min•Season 3Ep. 4
In this insightful episode of the Roofer Report podcast, host Pete McKendrick welcomes Jason Shumway, our celebrated ‘Roofr of the Month’ for April. Jason shares his remarkable journey from starting Bradford Xteriors on the heels of Hurricane Ike to becoming a multifaceted entrepreneur with investments spread across the roofing industry and real estate. Discover Jason's philosophy on keeping a business profitable within a 'sweet spot' of revenue, and how he's adjusting to the digital shift in ro...
Mar 28, 2024•36 min•Season 3Ep. 3
In this episode of The Roofer Report, our host Pete has an insightful conversation with Joe Andrews, owner of Mastercraft Roofing, notoriously known for his innate ability to flawlessly blend old-school customer service with modern tools for outstanding results. Joe's journey in the construction industry started at the tender age of 12, witnessing the pitfalls of traditional practices and deciding to make a difference. Over the years, he established Mastercraft Roofing and earned an impressive r...
Feb 29, 2024•41 min•Season 3Ep. 2
We're kicking off 2024 and Season 3 of the Roofr Report with a much-anticipated guest. Roofr's very own CEO and founder, Richy Nelson, joins Pete to share the story behind the Roofr CRM. What's the goal of Roofr? Was a CRM always the plan? How did Roofr get started? And what connection does Richy have to the roofing industry? Why start a roofing tech company, anyway? In this very special episode of the Roofr Report Podcast, you'll get to know Richy's story. Discover the "what" and "why" behind t...
Jan 25, 2024•50 min•Season 3Ep. 1
As a roofer, how confident are you in the experience a homeowner has? Well, in this episode, you can hear it directly from someone who bought a roof! Jennifer Cote shares her experience shopping for roofs, including what made her choose the contractor she did, what would have won her business quicker, and 3 things roofers can do in 2024 to ensure they sell more roofs. Nic Capobianco joins to provide the perspective from a roofer and, as always, Pete is there to host the whole episode. Don't miss...
Nov 30, 2023•48 min•Season 2Ep. 7
If anyone knows AI, it's Sebastian Jimenez. As CEO of RillaVoice — a speech analysis AI tool for sales — AI is his bead and butter. In this special Roofr Report, Sebastian joins our host, Pete McKendrick, to talk about the rise of AI both in roofing and outside of it, how it's changing the way we connect with others, and what impact it is already having (and will have!) on the world of roofing.
Nov 02, 2023•49 min•Season 2Ep. 6
VP of Marketing Marc Hansen joins Pete to chat everything marketing for roofers. Lead gen, inbound marketing, text message marketing, and connecting with the modern homeowner will all be explored. Get tips and tricks you need to build a marketing plan that works.
Oct 03, 2023•44 min•Season 2Ep. 5
Can authentic connection, emotional intelligence, and vulnerability really impact your roofing business? You bet it can!Pete is joined by Marc and Melissa from Improv My Sales to explore the value of authenticity, and to provide some real examples of what this looks like for roofers.
Sep 06, 2023•54 min•Season 2Ep. 4
Did you know you can upload drone images to Roofr.com and receive accurate roof measurements without needing to climb a ladder? Well, now you know!
Jul 25, 2023•13 sec
Want to stop climbing on Roofs? Roofr.com is here to save you with satellite and digital measurements.
Jul 25, 2023•8 sec
What role does social media play in today's roofing business? Or for an individual roofer? TJ and Pete explore social trends, social media, and the importance of brand in this episode of the Roofr Report. Thank you to TJ McCormack for joining us as today's guest. To listen to more episodes, explore the Roofr Report on Spotify, YouTube, or on Roofr.com .The Roofr Report is produced by Roofr: The all-in-one sales tool build for roofers, by roofers. Online measurements and digital proposals connect...
Jul 10, 2023•37 min•Season 2Ep. 3
Tune into this episode of the Roofr Report podcast with guest, Corey Combes. After spending over a decade in roofing, Corey started his own business and is now the CEO of SouthShore Roofing: a roofing business known for it's outstanding culture and training. In this episode, Corey talks about what he did to create a culture that both attracts and retains top talent, and gives you actionable tips to improve your own culture.
Jun 06, 2023•51 min•Season 2Ep. 2
You might know him from his loud trucks or social media videos– and that's by design. The tiger stripes of Ben Morrow are hard to miss! His unconventional thinking has built Roof Tiger into a giant in the roofing industry. Today, he joins us on the Roofr Report to share how he did it.
Mar 30, 2023•45 min•Season 2Ep. 1
You have a plan for how you complete jobs, but do you have a plan for how you market your business? Make 2023 the year you stop relying on referrals. In this episode, we walk you through the marketing principles every roofing business needs to work smarter.
Feb 01, 2023•45 min
More leads isn't always a good thing. Every lead that comes through your door might not be the right customer for your business. Save your company's time and your salespeople from headaches. In this episode, Ruben from ActiveProspect chats with Pete about what it takes to qualify and organize your leads so you keep your selling efficient and effective. Listeno now.
Oct 12, 2022•49 min•Season 1Ep. 16
CompanyCam is the go-to visual communication app for contractors of all kinds. So, you've probably heard of them before. If not, buckle in because the story of how Luke got started is super interesting. Pete and Luke dive into CompanyCam's humble beginnings and how they're improving the lives of roofers everywhere. PS– Have you seen Roofr's integration with CompanyCam yet? Check it out here: https://roofr.com/blog/roofr-and-companycam-announce-integration-partnership...
Sep 20, 2022•50 min•Season 1Ep. 15
Join us as we chat with roofing leader Ty Backer on legacy and what it means to build a company from the ground up. Buckle in – Ty and Pete unpack tons of stories in this episode and reflect on what it means to lead.
Aug 23, 2022•58 min•Season 1Ep. 14
