If you’re a roofing contractor that does any storm restoration or works with insurance companies you’ll want to listen to today’s show. Are managed repair programs a passing trend or a shift in the way business will be done. We’ll cover all sides so you can be sure you are ready to take full advantage of any changes. My guest today is Reggie Brock, who has been in this industry in many respects. He represents Mad Sky Managed Repair Program, which is on the cutting edge of our industry. Since so ...
Oct 28, 2017•30 min
If you have leads that are falling through the cracks, this is the episode for you. Today I interview Jake Dempsey with the CRM program JobNimbus to learn how this software will simplify your lead funnel from acquisition to getting that coveted 5-star review from your satisfied customers. It turns out, the answer to your lead problems is streamlining. Jake is going to show us how JobNimbus connects with all of your other applications and software like Google Calendar and Quick Books to make ever...
Oct 20, 2017•32 min
Most contractors just don’t like to deal with the bookkeeping side of their businesses and end up either hiring someone unqualified or worse. In today’s interview, we talk about focusing on your strengths and working around your weaknesses by outsourcing your bookkeeping. What you’ll hear in this episode: The importance of setting up a financial dashboard with Five Key Performance Indicators (Randal covered these in depth back in Episode 3) “Five at Five for Five”: cash, accounts receivable, acc...
Oct 06, 2017•50 min
In this week’s episode, Canadian roofing contractor Adam Sand shows us the step by step process he uses to hit it out of the park with Facebook ads. Adam first learned the power of Facebook at his first business that almost landed him in the slammer. What you’ll hear in this episode: Adam’s business growth of 125% this year over last year—most of it from Facebook ads! How Adam got into the roofing business to help a good friend with his failing business The biggest problems specific to running a...
Sep 29, 2017•51 min
Do you ever feel stressed or out of control when running your growing contracting business? If so, this is the show for you. Today, I interview Diane Gilson about how much that chaos is costing your company. Too many contractors don’t like numbers and usually turn over the bookkeeping and accounting to someone that may be less than qualified--or worse--downright dishonest. Find out how making some minor changes can reap a huge improvement in profits. What you’ll hear in this episode: Diane’s bus...
Sep 22, 2017•44 min
If you want to grow your roofing business with more leads and sales, you must understand something. You’re not a roofer - you’re a marketer who sells roofing services. To be a good marketer you have to know your numbers. In today’s podcast I talk with Scott Dennison of Top Ranked Roofer about the numbers that you need to know including cost per lead, revenue per sale, and customer lifetime value. What you’ll hear in this episode: Marketing= Buying new customers at a profit (an investment) One cr...
Sep 15, 2017•39 min•Ep. 25
There are 2 ways to make more profit on your roofing jobs. First, sell your jobs for more money. The second is to reduce your costs to do the job. Simple isn't it? But if you're like most contractors you already have a full book of business. And you're not getting any more money for that work. Today's podcast is all about production and reviews some new ways to reduce your costs and make more money that you may not have thought of. Today’s show is a solo episode. There is no easy way to build yo...
Sep 08, 2017•31 min•Ep. 24
On today’s podcast, I talk with marketing expert David Chism about the most common mistakes contractors make when it comes to their marketing. The Roofer Show is about learning from the mistakes of other contractors so you can avoid the same pitfalls and take the short cuts to growing your contracting business. What you’ll hear in this episode: David’s background: from a long line of painting contractors, then on to estimating and marketing How Brazilian Jujitsu has helped his focus and discipli...
Sep 01, 2017•42 min•Ep. 23
Let’s face it. Contractors suck at sales! But it doesn’t have to be that way. You can learn from today’s interview with Tom Reber of The Contractor Sales Academy. Tom outlines the steps he teaches in The Academy to sell more of your services. What you’ll hear in this episode: How Tom focuses on building a winning team “It all starts with the sale.” Tom’s Marine Corps background and its impact on him today Three essentials for building a winning team: accountability, recognition, and fun Tom’s co...
Aug 25, 2017•49 min
Spray and Pray. Is that your marketing strategy? If your marketing is not laser focused on that ONE ideal customer that big wide net is going to drag in all those crappy leads that just want to beat you down on your price. Don’t you have enough of those? Today I’m in the hot seat when I get interviewed by Tony Booth on The Contractor Coachcast Podcast. We talk about my new eBook: 7 Simple Steps To Get More Quality Leads For Your Roofing Business and we focus in on How To Identify Your Ideal Cust...
Aug 18, 2017•40 min
Learn how to avoid the Top 10 Most Expensive Tax Mistakes contractors make in today’s interview with CPA and Certified Tax Coach Craig Cody. One of the best reasons to start a contracting business is the tax advantages available to simply working as an employee. To take full advantage of the tax deductions available you have to start off with a proactive tax plan to be sure you keep more of your hard-earned money. What you’ll hear in this episode: Craig’s story: from NY cop to CPA and Certified ...
Aug 11, 2017•27 min
The #1 listener requested topic for the podcast is always how to get more leads and sales. That is what we talk about today in my interview with Tim Musch. We aren’t talking about just any leads, but quality leads and how to convert them into profitable sales. Tim’s company MarketSharp is a leader in CRM software designed for contractors. Tim has a system that can grow your business by over 60% while only getting 10% better at what you do. You’ve got to check this out! What you’ll hear in this e...
Aug 04, 2017•39 min
Learn why your profile on Google My Business is critical to your business getting found on the internet in today’s interview with Aaron Hockel of Alta Vista Strategic Partners . Google has just rolled out two new features that you’ll want to know about and implement, and Aaron is going to tell us how to get the most out of them. We start out with the basics and then get into the advanced tips and tricks to get your business to the top of the list. Aaron was also my guest on Episode 6 , so feel f...
Jul 28, 2017•17 min
Do you spend your days just putting out fires instead of feeling in control and growing your business? In today’s interview with business coach Tony Booth, you’ll learn how to take a step back and evaluate the strengths and weaknesses of your company using The Contractor’s Evaluation Wheel. This simple tool helps you look at the eight key areas you need to master to run a successful contracting business. We discuss the questions you need to answer to stay in control and know exactly where to foc...
Jul 21, 2017•50 min
Controlling your labor costs should be one of the top goals of running a profitable business. For most of us, Labor is our #1 job cost and the one variable that can take a profitable job and turn it into a loser. In today’s interview with Dean Logan, you will learn how, by using electronic timekeeping, you can be sure that you're paying for the “true" time worked on the job. Dean formerly ran his family roofing business and developed a time keeping an app that saved his company over $100,000 in ...
Jul 08, 2017•27 min
In today’s interview, you will learn how to maximize the profit on that big backlog of work we all have on the books. As we take on more work, most contractors experience “slippage” in their profit margins and lose control over what started out as a profitable job but have now turned into a loser that we’re just trying to close out. You're making the same amount of profit you were before, but now with lower margins, more risk, more stress, and more headaches. Only with good Job Costing are you a...
Jun 30, 2017•51 min
Even with the booming construction economy, contractors are still going out of business at an alarming rate--and the reason is most likely poor cash flow. As sales volume increases, so do your payroll and supplier costs, all of which must be paid--usually long before you get paid for those jobs. If you’re not on top of your cash flow it doesn’t take much for it to all come crashing down. You can’t make your payroll with a book of receivables. In today’s interview, business expert Michael Stone s...
Jun 26, 2017•50 min
We all know that the #1 problem the Roofing Industry faces today and in the future is the lack of a qualified workforce. Our interview today with Heidi Ellsworth gives us some help from a source many of us may not have considered before--attracting more women into the industry. We mean NOT just in the office but also up on the roof! Heidi is the chairperson of the National Women in Roofing Council and shares with us what a number of progressive roofing companies are doing to overcome their workf...
Jun 16, 2017•32 min
If you are considering purchasing new contractor software or upgrading your existing system, you need to listen to today’s interview with tech expert Heidi Ellsworth. Heidi has been in the roofing industry for 25 years, so she has seen it all. She managed the Construction Sales Division at tech pioneer EagleView Technology Corp and now runs her own roofing focused marketing firm, HJE Consulting Group. She has a regular column in Roofing Contractor Magazine and recently helped found the National ...
Jun 11, 2017•43 min
If you use independent contractors in your business you’re going to want to listen to today’s show with attorney Philip Siegel. Philip works for Hendrick, Phillips, Salzman, and Siegel, a firm in Atlanta that specializes in work for construction companies all over the country. The difficult labor market has many of us turning to independent contractors to get the work done, but new regulations and aggressive enforcement have resulted in new hidden dangers for contractors. The misclassification o...
Jun 02, 2017•46 min
We finish up our Business Plan today in Part 2 and press print. You'll have a complete plan of where you are taking your business and a roadmap to get you there on the most direct route. With your Business Plan in hand, you can get your team aligned with the confidence they need to take the responsibility to get the results you want to take your business to the next level. With the 8 steps revealed in this episode, you’ll be on the road to providing a great lifestyle for you and your family whil...
May 25, 2017•31 min
If I were to start my business over again today I would do this ONE thing. I get asked about this a lot and I always say I would have started with a written Business Plan. It’s been said before, "If you fail to plan you plan to fail. "That’s what I talk about today: the importance of having a written business plan to grow a successful business. It’s about knowing where you are going, or your destination, then designing a road map to get you there in the most direct way. I make it simple with the...
May 12, 2017•37 min
If you’ve tried Google AdWords and SEO and haven’t gotten the results you were looking for, then this is the show for you! I interview Scott Dennison with The Top Ranked Roofer to find out what it takes to get ranked on Google search. Scott is a marketing expert who helps roofing contractors get found on Google and dominate their local market. Scott wrote a book that you can get on Amazon titled Becoming Top Ranked . It’s a guide just for roofers that lays out his process for getting his contrac...
May 05, 2017•48 min
If you’re not marketing and selling preventative roof maintenance you are leaving a lot of money on the table! In today’s interview, Greg teaches us how to set up a maintenance department, find the right people to run it, and how to sell maintenance for high profits. He’ll also show us the top 5 mistakes contractors make that will kill the deal. Greg Hayne, of The Hayne Coaching Group, has a unique training program that helps roofing contractors grow their service departments and become more pro...
Apr 28, 2017•44 min
Do you know what the internet is saying about your business? In today’s interview with Aaron you will learn how to control what is being said on online review sites and social media. We talk about how to set up a consistent process so you will get more positive reviews, the right review sites, how to handle a bad review, and much more. Aaron Hockel is a partner and VP of Digital Marketing for Alta Vista Strategic Partners, a full-service agency specializing in helping contractors execute marketi...
Apr 21, 2017•38 min
Roofers racked up over $21 million in OSHA citations in 2016! Will you be ready when they show up on your job? As the Risk Development Director for the NRCA, Harry will explain the steps you need to take to defend yourself from one of the biggest threats we face as roofing contractors. We need all the help we can get when it comes to navigating the complicated maze of regulations and Harry gives us the answers. If you would like to avoid a costly run-in with OSHA, you will really gain a lot from...
Apr 15, 2017•39 min
Learn what it takes to design a contractor website that attracts your ideal prospects and converts them into customers. Darren has 20 years of experience working with contractors and only contractors. No dentists or pizza joints-- so he knows what works and what doesn’t in online marketing for contractors. Darren helps contractors build brands and businesses online through social media management, responsive website design, and content marketing. If you’re a contractor trying to figure out socia...
Apr 14, 2017•44 min
Are you looking to grow your construction business, but hate bookkeeping and accounting? Are you skeptical about hiring any accountant for fear of embezzlement or being ripped off? If so, tune into today’s podcast to get quick and easy tips on how to turn a people-dependent money pit, into a process-dependent cash cow with today’s guest, Randal DeHart. You don't want to miss this valuable episode! Listen and Randal and Dave discuss: The difference between construction accounting and regular acco...
Mar 06, 2017•50 min
Are you getting the most out of what is probably the 3rd largest cost in your roofing business? When it comes to Businesses Insurance many contractors are leaving a lot of money on the table. What's worse they may find that they don't have the coverage they thought they did for the complex risks we face. If you would like to be certain that you're properly covered for any eventuality, especially those that you haven't even considered, listen in to today's show, with Dave's expert guest, Jon Hein...
Feb 28, 2017•35 min
After more than 500 interviews with Roofing Contractors Bill Good understands what problems keep us contractors up at night! In today's interview with Bill we dig deep into the problems we all face every day in our businesses and what the NRCA is doing to help solve them. Bill, who has an MBA from the University of Chicago, has been the CEO of the NRCA for most of the past thirty years. The mission of the NRCA is a simple one- to assist contractors and advance the industry. It's a hundred and tw...
Feb 27, 2017•42 min
