Now more than ever the question we should be asking ourselves as business owners is, how can we leverage our human strengths on digital channels? In this episode of the ROI Online Podcast, customer experience expert Steven Van Belleghem talks about the importance of combining the best of both the human and digital worlds to give our customers the greatest experience possible. Steven is a keynote speaker and author of multiple books. His passion is spreading ideas about the future of customer exp...
Feb 24, 2021•44 min•Ep. 99
Is your organization thriving or surviving? They might seem similar but they are truly different. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Scott Ritzheimer about designing a strategy that takes your business to the next level so you can achieve continued success without the hustle. Scott is a capacity architect, the owner, and founder of Eight Figure Focus–a management consulting agency. He and his team help entrepreneurs, like you, to overcome the complexity of...
Feb 19, 2021•39 min•Ep. 97
Were you one of the companies metaphorically slapped in the face by 2020? In this episode of the ROI Online Podcast, entrepreneur John Philpin talks about unlocking human potential and how embracing the future of work can benefit your business and prepare you for unexpected situations. John is a marketing consultant, entrepreneur, and author. He’s the founder of People First, where they help organizations struggling to deliver on their mission. They believe by unlocking human potential you can a...
Feb 17, 2021•38 min•Ep. 96
Do you have a problem in your organization that is consuming your time and thoughts? Maybe what you need are some fresh ideas from a trusting, collaborative team. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Daniel Manning about how you can start thinking better so you can look at problems in a new way—and start to solve them. Dan is the Lead Instructor in #HumanIntelligence and the author of Thinking Better . He and his team use games and exercises that allow your ...
Feb 13, 2021•45 min•Ep. 94
What are the secrets to successful selling? In this episode of the ROI Online Podcast, sales expert and author Michael Bosworth talks about how emotional connection, the power of story, and building trust between people can impact your bottom line and make your business more successful. Michael is a sales expert, entrepreneur, and the author of 3 books that can help you become a better leader. He’s the founder of Story Seekers, a human-to-human communications framework that is built on the philo...
Feb 10, 2021•45 min•Ep. 93
How well is your company doing at managing the differences of age, race, ethnicity, and other identity factors? It seems self-explanatory, but so many companies aren’t yet creating a welcoming and productive work environment for all—and they’re missing out because of it. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Laura Kriska about how to use differences to your advantage and thrive in a diverse workplace. Laura is an author and expert consultant on cross-cultural...
Feb 05, 2021•46 min•Ep. 91
Thinking about starting your own online business but don’t know where to start? In this episode of the ROI Online Podcast, director & founder of West Island Digital Trudy Rankin shares why potential entrepreneurs like you can sometimes struggle. Shifting from employee to business owner isn’t always easy, but Trudy will help you come up with the right direction for your business and fulfill those dreams. West Island Digital—and Trudy in particular—helps you find technology solutions that best...
Feb 03, 2021•45 min•Ep. 90
As much as you’d like to deny it, consumers make buying decisions based on how an organization treats its employees. People are now more likely to see and therefore care about the people behind your brand. In this Feature Friday episode of the ROI Online Podcast, CEO Bryan Adams talks about why it’s essential to tell the truth about your company so you can attract people who are a perfect match for your business—and repel those that aren’t. Bryan Adams is an author, CEO, and Founder of Ph. Creat...
Jan 29, 2021•51 min•Ep. 88
Working in or dealing with a family business can get rough and messy. In this episode of the ROI Online Podcast, author of Shift Your Family Business Steve Legler talks about the importance of creating the harmony you need to support the legacy you want. Steve Legler was born into a family business and also married into one. He learned along the way how important good communication is for families who want their legacy to continue as the business is transferred to future generations. Now, he’s a...
Jan 27, 2021•43 min•Ep. 87
What’s the easiest way to attract customers to your business? Tell them a story they can’t turn away from. In this Feature Friday episode of the ROI Online Podcast, consultant Mike Verret talks about how to tell an engaging story that differentiates your business by better understanding your audience. Mike is the Principal of Verret & Associates–a marketing consulting service for small businesses that want to grow. He has 20+ years of experience in marketing and believes that by getting back...
Jan 22, 2021•42 min•Ep. 85
Is your business stuck on a plateau you don’t know how to overcome? In this episode of the ROI Online Podcast, founder and CEO of Doubledare Scott Anderson talks about the importance of understanding the problem your business solves for your customers—and how narrowing your focus helps your business thrive. Scott Anderson is a consultant and a coach who dares entrepreneurs and executives to fully live their unique talent, passion, and purpose. Scott talks about why businesses get stuck in growth...
Jan 20, 2021•41 min•Ep. 84
Did you know most businesses that claim to have great customer service, really don’t? In this Feature Friday episode of the ROI Online Podcast, entrepreneur and customer service expert Dr. Kelly Henry shares his philosophy behind why excellent customer service is the new marketing, 5 components to start building a great customer service system, and why this is vital for your business’s success. Acquiring new clients can cost more or be less effective than keeping and taking care of the ones you ...
Jan 15, 2021•41 min•Ep. 82
Thinking about writing a book, releasing a podcast, or even creating a new business but don’t know where to start? In this episode of the ROI Online Podcast, CEO & Founder of LaunchTeam Jesse Tevelow shares why creators, authors, and entrepreneurs like you can sometimes struggle to piece together a strategy or marketing agenda, and how LaunchTeam can help your business thrive. Getting your launch right is an essential piece of marketing. Most launches—and, consequently, most startups—fail be...
Jan 13, 2021•46 min•Ep. 81
Do you feel like you're losing money to your ad campaigns? In this Feature Friday episode of the ROI Online Podcast, GoogleAds expert and CEO of Ajala Digital Pamela Wagner talks about the common mistakes people make when it comes to investing in Google and Facebook Ads, and how businesses can leverage them profitably. Pamela used to work for Google as an Ad Specialist and became quite the expert on the matter. She’s now the founder and CEO of Ajala Digital–a boutique paid ads agency that specia...
Jan 08, 2021•40 min•Ep. 79
As a business owner, are you always broke and scrambling to pay the mortgage or your bills—even if you’re making decent money? In this episode of the ROI Online Podcast, accountant Michael Eckstein talks about how business owners struggle with accounting and why it is imperative that you pull it together (even if you don’t really want to). Michael is a high-rated accountant, advisor, mentor, and owner of Eckstein Advisory which provides monthly strategic advising and accounting. He lives to help...
Jan 06, 2021•45 min•Ep. 78
Did you know your inner world reflects your outer world—for good or bad? In this Feature Friday episode of the ROI Online Podcast, entrepreneur Cindy Van Arnam shares how, through mastering her brain, she completely changed her life and the way she looks at work. She’s now dedicated to helping entrepreneurs–just like you–to unlock their limitless potential. Cindy is a certified Universal Laws Coach, Facilitator of Mastering The BrainGAME, Quantum Numerologist, and Strategic Operations Manager. S...
Jan 01, 2021•41 min•Ep. 76
How important is copywriting really? In this episode of the ROI Online Podcast, entrepreneur Sid Bharath shares how good writing can give you a competitive advantage, why you need it, and the key to creating good copywriting (even if you aren’t a writer). Sid is the CEO of Broca, a revolutionary platform that uses AI to generate effective and relevant marketing content. Sid works with startups to help them identify their best growth channels and scale up in a data-driven and systematic manner. S...
Dec 30, 2020•46 min•Ep. 75
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Saksham Sharda, about how you can provide an online experience equivalent to what big industries are doing, without needing to code or take on extra work for yourself. Big brands are driving the online experience and making it difficult for small businesses and entrepreneurs to keep up. If all your customers expect a certain experience on your website based on everything else they’re seeing, it’s important to give them th...
Dec 25, 2020•50 min•Ep. 73
What’s the magic element you need to get people’s attention? In this episode of the ROI Online Podcast, video expert Matthew Pierce shares how video can connect you with people on a deeper level, the kinds of videos that have the greatest impact, and easy tips to start creating videos now. Matthew is a learning and video ambassador for TechSmith, a screen capture and solutions software for anyone who wants to create images and videos for better communication. He believes there are simple things ...
Dec 23, 2020•47 min•Ep. 72
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Richard G. Lowe, Jr. a.k.a. The Writing King, about the importance of producing great content—whether you write it or not. Richard explains what a ghostwriter is, how to write better books, blogs, and articles, and why all that makes a difference for your business. Richard Lowe Jr. was an IT manager at Trader Joe’s before he decided to shift careers and pursue his lifelong dream of becoming a professional author, ghostwri...
Dec 18, 2020•52 min•Ep. 70
Do you feel like your marketing emails don’t deliver anything but unsubscribes and spam flags? On this episode of the ROI Online Podcast, email marketing guru Emily McGuire shares the key elements of an effective email marketing strategy and practical tips to help you create one now. Emily McGuire was in the talk and e-commerce space for 10 years. She started out as a marketing generalist digital marketing generalist with social media, and she was already doing digital marketing. Her boss asked ...
Dec 16, 2020•52 min•Ep. 69
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Loomly CEO, Thibaud Clement, about using social media to boost your brand and why consistency beats creativity every time. Thibaud has an advertising background. Having worked for L’Oreal managing 5 brands for them, he learned how to manage social media preparation, production, and posting mostly using spreadsheets. To make that job easier, he created and started a business that helps himself and other brands manage that ...
Dec 11, 2020•49 min•Ep. 67
Out of the thousands of businesses created every year, only a small portion survive beyond 3 years. And fewer still make a significant profit. On this episode of the ROI Online Podcast, entrepreneur Bryan Young shares his secret to creating four high-profit businesses. Bryan Young is an entrepreneur who has four successful businesses under his belt and another on the way. He started his first company, a lawn service agency, when he was 12 years old. He later started a truck company around 17 and...
Dec 09, 2020•54 min•Ep. 63
On this episode of the ROI Online Podcast, Steve talks with author Michael Sean Comerford about his experience working in 10 Carnivals in 10 states and how it shaped his well-reviewed book American Oz . Michael Sean Comerford worked 30 years as an award-winning journalist. Now, he’s a blogger, author, and CEO of Comerford Publishing LLC. During his time hitchhiking around the world working in various carnivals, he learned how to be the most entertaining character around with the longest lines. H...
Dec 04, 2020•50 min•Ep. 64
What separates a thriving podcast that reaches iTunes no. 1 spot and a podcast no one’s ever heard about? On this episode of the ROI Online Podcast, podcaster Jay Wong shares the formula he uses to help clients create successful, profitable podcasts. You may know Jay Wong from his highly successful podcast, The Inner Changemakers Podcast. However, he actually has been behind some of the biggest podcast launches in the thought leadership space. This is because Jay has honed a podcast strategy tha...
Dec 02, 2020•1 hr 5 min•Ep. 63
On this Feature Friday episode of the ROI Online Podcast, Steve talks with Brett Trembly, Esq. about the importance of knowing when to delegate in order to scale your business and spend more time doing what you love. Brett Trembly is a lawyer, entrepreneur, and future author, who runs GetStaffedUp.com and has his own law firm. The best way to figure out whether someone is a good fit for your company is to know your core values and make sure you hire people whose mission matches yours. The best, ...
Nov 27, 2020•1 hr•Ep. 61
What does it take to build a business plan that stands the test of time? On this episode of the ROI Online Podcast, entrepreneur Brandon C. White shares the key to building a successful, profitable business. Brandon is the CEO of a software company in Silicon Valley, but he also has a master’s degree in psychology. After completing his post-graduate studies at Stanford, he switched his focus from behavioral sciences and economics to business management. But those skills proved necessary—and even...
Nov 25, 2020•59 min•Ep. 60
Bernard Reisz is an accountant and financial advisor who believes that the best way to set up your own finances includes three principles: responsibility, recognition, and empowerment. If you’re able to take responsibility for your choices, recognize your financial journey, and take control rather than becoming dependent on an advisor who may not have your best interests at heart, you will find success. No one will be as interested in your personal finances as you are and no one can really do th...
Nov 20, 2020•49 min•Ep. 58
What kind of story does your branding tell? Does your story connect with customers and persuade them to buy, or is it just noise in an already noisy world? On this episode of the ROI Online Podcast, author Allen Adamson shares the key ingredients to a powerful brand story—and to tell it right so you get better results. Allen Adamson is an author of four books, as well as the co-founder and managing partner of Metaforce. He wanted to be a filmmaker, but after he didn’t have luck in Hollywood, he ...
Nov 18, 2020•50 min•Ep. 57
We all know data is important for our business. How can you make decisions if you don’t know what your customer does on your site or how they feel about interacting with your brand? But gathering the data and knowing how to use it effectively—without forcing it to do something for you—is slightly harder to grasp. On this episode of the ROI Online Podcast, Steve talks with Mike Olson about quantitative and qualitative data, what using it to better listen to your customers, and how that allows you...
Nov 13, 2020•59 min•Ep. 55
