F1 Executive Ian Holmes on F1’s Deal With ESPN, Expanding in America, and the Future of ‘Drive to Survive'
Nov 02, 2022•34 min
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Episode description
Kevin is joined by Director of Media Rights at Formula One Ian Holmes to discuss the renewed three-year U.S. media-rights deal with ESPN, the market strategy targeting specific demographics, and the creation of the popular Netflix show ‘Drive to Survive’ and its upcoming season.
Host: Kevin Clark
Guest: Ian Holmes
Associate Producer: Erika Cervantes
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