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It's sad to look up and see the once adored brand of Cracker Barrel falling off a cliff now and seeing that they have an uber, clueless CEO at the helmet this thing. If you haven't been paying attention, they are rebranding Cracker Barrel to a boring just script of the name and removing the iconic old timer from the logo. To go along with this, they're also trying to change up the restaurant so that way they don't feel as
old time. I mean, they feel more modern, because that's what people who are going to Cracker Barrel were screaming for. And if you watch the backlash on social media, you see exactly how clueless Cracker Barrel has been in this entire ordeal. It's just one of those things that you look around and you see these type of decisions being made, and it makes you question, why would someone be put in the position that they are to make these type
of idiotic changes to an iconic brand. Well, the simple answer is she was a diversity hire, would be my guess. Julie Massino the less or however you say her other name. She became the CEO on November one, twenty twenty three, and she's going around trying to say that the response to the recent changes has been overwhelmingly positive. She says, people like what we're doing. Cracker Barrel needs to feel like the Cracker Barrel for today and for timorrow. The
things that you love are still there. We need people to choose us, and we want people to choose us. She said that during an interview on Good Morning America, where it shows that she's completely clueless and that she is also completely tone deaf to the reaction that has been coming out for her changes. This is somebody that if you look at her, I dare say she probably has never been in a Cracker Barrel restaurant Before she became CEO, she definitely didn't understand the brand or why
people enjoyed it. And it's something that just really and truly blows your mind, because again, Cracker Barrel had its fans for what it was. It was a nostalgic type restaurant, and when you take away that nostalgia, it just becomes a restaurant. It doesn't hold that thing that once made
it special when you stopped into the restaurant. It just again, did she read the playbook that the idiot at bud that bud Wiser did when they brought on that trans person a couple of years ago, Because she's single handedly catching all the backlash that she could possibly catch for something that was so avoidable. And who are the people telling her that they truly, she says, it's the managers of the stores that they can't wait to get on
the waiting list to see their restaurant updated. First off, a highly doubt that it's been that overwhelmingly positive, but the people she needs to be listening to. Let's assume she's telling the truth there and that the managers are all saying this, but are the customers are your loyal base who have made this brand what it is? Are
they listening to you? I'll tell you who's listening to you now and rejecting you as your stockholders as your stock prices continue to plummet for the idiotic idea that she decided you would put forth. What is the deal with these people getting positions with companies that they don't even know anything about? What is the deal with the people getting high ranking positions CEOs of companies that actively
dislike the company they've been put in charge of. Maybe we should start going back to the days where we hire people based on their skill set and their knowledge of the brand that they're coming in on, and not because they check some diversity checkbox up. Gotta have a woman CEO, so let's just hire one. Doesn't matter if she's not familiar with what cracker bear, doesn't matter if she doesn't understand what made the brand appealing in the
first place. This is such an avoidable issue. She created a controversy herself through her own stupidity. What happens next is anybody's guess, Well, they cave to public pressure and go back to what people like about cracker Barrel and go back to the logo that people had universally accepted. Look, the logo's boring. Even if you are okay with a change or changes with some of the designs of the restaurant, this is the absolute most boring minimalist logo I have seen.
And it looks like just any other company logo. There's nothing about it that is special any longer. And that's part of the problem here. How about you just go find a job somewhere with a company that you actually understand, that you actually frequent and enjoy, and get the heck out of Cracker Bar. My prediction is you're probably going to be run out soon anyway, because your leadership has
proven to be utterly atrocious. It's time that people continue to reject these things, these woke ideas where we have to reject things from the past. No, we don't, because people like nostalgia. Your customers went there for the nostalgia, and you're rejecting it. It shows that you don't have any idea what made that restaurant of success in the first place. You don't have any idea how to expand
on that in the future. And you really and truly are one hundred percent terrible at your job, and you're about to put a one's beloved restaurant friends out of business unless they wise up and kick you to the curb. This has been Morning Coffee with the Right Side, and I'm your host, Jack Fairchild's and we're a part of the Midnight Ride Network. This show has been brought to you by Pearl River Casino and Resort,