Q&A: Outcomes Over Deliverables, Charging Your Worth, Saying No, Ignoring AI
Episode description
Last month I spoke at an event called "Life's Work" in La Jolla, California, organized by my good friend Blake La Grange. In the Q&A conversation, moderated by Patrick McAndrew, we discussed:
- Selling outcomes instead of deliverables
- Why you shouldn't "charge what you're worth"
- The "Line In The Sand" test for picking clients
- Why everyone's a gangster until they have to turn down $10k
- Good pain vs. bad pain in business
- How to use my "Agent Rule" to charge more money
- Why full price or free is still the best policy
- Why I didn't touch AI until 2025
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