The New Science Of Intuition: Neuroscientist Joel Pearson On Leveraging The Unconscious Mind For Better Decisions & Actions

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Intuition is real, we can understand it with all the science we already have. We can unpack some simple rules for when we should or shouldn't use it. Following those rules I really think we can improve people's decision making in a sort of harmonious way. So it turns out our body has access to information and our brains that we don't. What can the brain do with information when it's unconscious? If you think you don't have intuition or you

can't use it, I think you probably can but you need to start practicing. Practice with the small decisions and then see how you can improve that over time. A people welcome to the pod cast the RRP established 2012 still here still at it. So listen,

today's going to be really great because my guest is Dr. Joel Pearson. Joel is a very interesting neuroscientist and psychologist with a focus on intuition, understanding intuition that ineffable quality of the unconscious mind that today he demystifies helping us to understand what intuition is and isn't and walking us through how we all of us can reliably

cultivate and leverage intuition for our tremendous benefit. This is an expertise he learns to companies like Google and Pixar and expertly elaborates upon in his book the intuition toolkit. This conversation itself is a toolkit covering all of the aforementioned plus the differences between intuition, instinct and impulse. We talk about what influences

the reliability of intuition and when to use it and when to avoid it. We also talk about a phantasia which is this really interesting condition in which the brain can't form visual imagery. We also talk about the unpreparedness of the human mind for the advent of artificial intelligence and lots more cool stuff. So let's make it happen. This is me and Dr. Joel

Pearson. Alright Joel, it's so nice to meet you. Likewise, just to kind of contextualize your work as a whole, I mean basically your mission is to demystify consciousness through neuroscience. Yeah, and accurate. Yeah, and the lab, I guess slightly more specifically, what we try and do is figure out ways to measure things in the mind that people have traditionally thought you can't measure. So we did that with visualization, mental imagery. We've developed

a couple of ways to objectively and reliably measure that. We've done that with intuition and we've done that to a certain degree with hallucinations, inducing hallucinations in people. So there's sort of three things. And I'll use this phrase like a blood test for the mind. Right. So the idea that you don't go to the doctor and say, you know, how you're feeling. I'm feeling like my vitamin B is too low. My vitamin D is too low. I'm

feeling like that's just too subjective. And when it comes to measuring how you're feeling, your mind, depression or anxiety or anything in the mind, you want to move towards that objective reliable test. And so a lot of the time we use questionnaires, which are great, but they're not always that reliable. So we try and sort of develop new techniques or sort of technologies for measuring the mind. And they tend to sort of, yeah, focusing on things around consciousness.

Aspects of the mind aspects of consciousness, aspects of experience that we know to be true, we've all experienced them. But perhaps we lack a scientific understanding of where they're located and how they operate. Yeah. Yeah. Yeah. So what drew you to intuition as a field to look into and had anybody, you know, kind of actively with any scientific rigor attempted to deconstruct that prior to you? Yeah. I mean, people had been working on it

using other techniques to try and measure it. And then use techniques, which will kind of heavily rely on semantics, so ideas and words. But I kind of didn't like those techniques as much because they were so heavily weighted on word, the relationship between words, for example, and things like that. And at the time, we'd been studying, so one of the ways we we study consciousness and conscious awareness is to get information into the brain that

we can render unconscious. Right. And then I can go into how we do that. It's pretty technical and pretty nerdy, but happy to. So we get the information into the brain. And people don't know it's there. And the question is, what can the brain do with information when it's unconscious? So that's kind of a way to study consciousness by studying the capacity

of the unconscious. And so you can type information in there and then figure out, you know, can you, as your brain perceive color, for example, or movement or shapes and things like that unconsciously? So we're already doing that kind of research for a while. And then I had a graduate student come into the lab and said, he wanted to study intuition. I was like,

hmm, interesting. How do people study it currently? And people sort of will take a question air approach or use this heavily weighted word methods and they'll study, you know, expert chess players, these kinds of things. But I, I thought it was a better way to do it, right? And we sort of take this tabularize of this first principles approach and we sort of

whizzle down the definition of what we thought the best definition of intuition was. And then from that sort of built a method to measure it back, like sort of bolting together different techniques and neuroscience to try and measure it, right? So we came up with this definition of the sort of productive use of unconscious information for better decisions. And then later on we added actions as well, right? So how do you begin to figure out

how to test for that? Yeah. So we do this technique and I call it emotional inception, like the Christopher Nolan film inception, Leonardo DiCaprio, right? And we present images of pictures, just photographs to one eye. And then the exact same time we flash these bright colors in the other eye. And what that does, it renders the photo unconscious. So it's kind of like if I just look at you, this side is seeing you, this side is seeing my hand.

But if I make the hand really bright, I'll stop seeing you, it actually suppresses whatever is going to the other eye. So my eye is still processing it and turns out my visual cortex is still processing it and turns out if it's an emotional image, the emotional parts of my brain are still responding, even though I never see anything. So that was this basic ingredient. We could do that. We could do that with emotional images, nice images on nasty

images, like an image of a snake or a spider or a shark or something. And we could see the brain was still processing it, but an individual would have no idea we're doing that. So we had that basic ingredients, how can you get emotional information into the brain that's unconscious, right? And then we needed the decision making part of it. So at the exact same time, as that's all going on, we have people make a super simple decision

in real time. And then we can kind of monitor how good people are at learning to use the unconscious emotional information. And we saw that over sort of 10, 20 trials, they start to utilize it. The decisions get better, more, is in more accurate, faster. And if you ask them how confident they're, their confidence goes up as well. So I know that people are listening, I'm going, wait a second, intuition, this is not intuition. This sounds like

some super technical laughing. Right, right, right. Well, you're trying to drill down on, like, well, first of all, we are our brains are incredible filtering machines, right? When we walk into a room, there's all kinds of stuff that's getting input through our senses. And our brain has to make decisions about what to pay attention to. And all the remainder of that gets, you know, shunted to some aspect of our unconscious awareness.

And intuition is our ability to leverage that data, which is there, but yet, but that we're not aware of to that then kind of drives decisions, behavior, emotions, et cetera. Yeah. So we, I mean, we set out to operationalize it or to measure it or whatever language you want to use in this very sort of a way that I know some people listening will react to and think that's not how I think of intuition, right? And one of the, one of the elephants

in the room is what is it? How do you define intuition? Because some people define it as something quite different to how I'm going to define it or how I just defined it. They'll define it something quite, you know, more spiritual, more unexplainable. And I wanted to have a definition that was very practical. And that could, we could build

a science around. So that was sort of my priorities, right? And if you're saying intuition is sort of taping into some global information of the universe and of all people on the planet, that's very interesting, but it's very hard to build a practical science around that. How are you going to measure that? Yeah. So, and so, you know, it's, I think definition

is a science of flexible. So it may, we may have to expand this at some stage, but for now, I think this is the best definition, the most useful and hopefully the most helpful for people because we can sort of build a guide once we understand what it is and what

it's not. So something is happening in our brain when we make an intuitive choice. And at the same time, something's happening in our body, like somatically, like, you know, we all know, you know, the phrase, like, you know, my gut told me or I feel it in my gut. So what have you discovered or understand about what's happening in the brain and what's happening in the body? Yeah. So let me give an example of, I think

the bind it all together to make sense of people. So you walk into a cafe, right? And the second you walk through that door, sometimes, maybe you think like, I don't know if I like this cafe. Let's go across the road to the other cafe we saw. Okay? So the second you're walking in there, your brains, like you said, processing hundreds or thousands of different things. And you're not logically going, it's hot in here. Oh, it's very sunny. Oh, the

music's odd or the floor slightly dirty. I don't like those tablecloths or the hairstyle of the person making the coffee or the, like whatever it is, right? But you see all this and your brain processes it. And through hundreds or thousands of times you've been into cafes before, your brains learn associations. So it's learned that certain cues in the environment will predict good coffee or bad coffee or good food or bad food. So because of all that

prior learning, you build these associations. So you walk in there and you get a red flag, green flag, and you're feeling it in your body. And you may think the energy in here is off. Yeah, you may have no idea. You just feel it. And this is the gut response that people talk about. I feel it here. Sometimes people feel in the chest or palms, sweaty palms or fingertips. And so that's, we talk about that as interreception, which is the word that

describes internal perception of the body, right? If I'm hot cold, need to go to the bathroom, hungry. So it turns out, which is something really cool, that our body has access to information in our brains that we don't by dint of the gut brain access and the biggest nerve or how not even the biggest specific. No, so it's just so the unconscious information in the brain, the body will respond to. So I can show you a picture of a spider. I can render

it unconscious, but your heart rate will go up. You'll start sweating ever so slightly more. So your body responds to the spider, but you'll be like, what's spider? So and it's similar with actions as well, you know, in sport and there's lots of illusions that your visual system will fall for, but not your movements. So that's why in the definition, I have not just decisions, but also actions. So a good way to think about it is that the

body is tapping in to the unconscious. I'm sort of utilizing that. Our physiology changes. And so you feel that in the gut, it's not necessarily about the gut, like the newer transmitters in the gut. It's a bit, you feel it internally in the body. Because your physiology is changing because it has access to these learned associations. And are you doing scans on the brain to see the areas within the brain that are getting activated, turned on as a result of intuitive

decision making? We can. We haven't done that so far with the, because it's all happening. It's a very fast process. We tend to use other skin conductance or EEG or other faster methods. But yeah, we tend to, when we do the experiments, I describe people will wear like a little clip on their fingers, which measures slight changes in sweating, the little electrical current. And so we can see that when they're doing that, their conductivity

changes. So they ask wedding that ever so slightly more when we're showing these emotional images that are unconscious. And the better they get at this intuition in the lab, we can link that through to that physiological change. And also if we give them a questionnaire and say, how do you make decisions in everyday life? When they say they make them, more intuitively, they're better, they're more able to utilize these unconscious images.

So it seems to link through to everyday decision making. Yeah, I mean, intuitive decision making applies to those kind of snap judgments made in the moment, you know, throughout our daily lives or, you know, the guy in the basketball court who just knows to zag left because he's done it a million times. But it also applies to these big decisions like, should I leave my career? You know, my gut is telling me I need to, you know, walk out of my job

or what have you. So the scope, you know, to which this applies is pretty broad. Yeah. And that's interesting. You brought that up because one of the things, it seems that, yeah, when people face with a big decision, you know, get married, get divorced, move country, or buy a house, sell a house, the emotions come up right. And they start talking about, oh, my gut's telling me to do this or that. But they often will rely on that less with

small decisions. And so one of the things I talk about in the book is to try and practice using intuition with smaller decisions first. So you're very comfortable with it. So you understand how it works, how it feels. So when it does come to the big decisions, you're not going to throw enough by anxiety or stress or just emotional thinking. And how do you distinguish intuition from instinct? For example, like, how are those two things distinct?

Yeah. So in the book, instinct seems to, I would classify or it seems to be like a more permanent hardwired thing. So one example might be, you know, if you give a baby a lemon or something and they taste it, their face screws up, right? That's there really early on. And it's typically there throughout our lifespan. And there's other things like that, like a fear of uncertainty is one, right? That seems to be in almost all humans

or primates and most animals have this built-in dislike for uncertainty. And that doesn't change. It's hardwired. And so when something's hardwired, it can be an advantage or it can become a maladaptive, right? As the world becomes more uncertain, right? It can be maladaptive to have this fear of uncertainty. Well, comfort will be another one. Right? We have this pool.

Most of us have this drive that we want to have comfort, right? Sit down and relax and maybe not do exercise or not like this, this draw towards comfort, which once upon a time was very adaptive. Now it's maladaptive. So there are examples which I would classify as instincts that we're born with, whereas intuition is something that's dynamic that can change with the environment, with the associations, with the learning. So that's how sort of

separate those two. I know those two words get used interchangeably a lot, right? But they are very different things. But I think it's good to claim. And that's one of the things in the book I talk about sort of separating those two just to be clear. You have this acronym smile to help us kind of understand the nature of intuition, but

also how to develop it, when to deploy it and when to kind of resist it. And I love it because it really gave this frame to something that I've spent a lot of time thinking about because, you know, listen, as a podcaster and kind of the self-helpy world, there's a lot of talk about like trust your gut and your instincts, well, you're not your insecure

intuition. Well, we'll never lead you astray. And you know, if it's telling you, if you're hard at, you know, follow your heart and, you know, your heart will not lead you astray, et cetera. But the lens through which I kind of have come to understand this is through my experience in addiction and recovery. And as I'm sure you know, people who are in the throws of addiction, their intuition is not so good, right? Like you are absolutely

captured by your compulsive tendencies and behaviors. And as a result, you spend a lot of time making a lot of bad decisions that get you into a lot of trouble. And I had that experience. And then it took me a very long time in recovery to begin to trust my intuition in any regard. And I learned early and often that I should run my decisions by other people to get feedback. And in the early days, like most of my, you know, kind of intuition around,

I should do this. I should do this. We're all haywire and wrong. Even though I was no longer drinking or using. And to this day, I still stress test my decisions large and small with other people that I trust who have like more expertise or experience in a certain area. And it's been a very gradual process and a lot of internal work to get to a place now where I feel like I can trust my intuition. So I've gone on this journey from, you know,

my intuition is garbage. I can't rely on it at all to now, you know, I'm in this position where I look back on what got me to this place. And most of it has been intuition based. It wasn't goal based or strategic necessarily in any given way. So when people talk about intuition, sorry for the long monologue. I'm not necessarily not going to be good. But

all these ideas are flying through my head on the air. And this gets to the smile acronym and what we're going to talk about when people say, you know, trust your intuition, my kind of reflexive response to that is I think most people are so disconnected from themselves and lacks such a degree of self-awareness and really overestimate their experience and

mastery in any given area. And really underestimate the extent to which their decisions and their impulses and their behaviors are being maybe not manipulated, but, you know, compelled by forces outside of them that they're unaware of. Like I think that decision making in general, like I think a lot of people are just living their lives reflexively and probably think that their intuition is trustworthy when in fact it is the furthest from that. Yeah. I mean,

that's I'm fascinated. How long did it take? Do you think to years? So years. I mean, listen, all you have to do, it's like I know you use the example of intuitive eating, which is just absolute garbage because like if you're like, yeah, my body is telling me, you know, that I need this food. Is it really like, yeah, well, so this is what yeah, I agree. I don't think with modern foods now, if you're going to be eating whatever, then I think intuitive eating is a terrible idea.

But apply to relationships. I'm attracted to this person. My intuition is telling me I should be in a relationship with this person, but you're completely unaware of like the childhood trauma or whatever your patterning is from growing up that's leading you to make that decision. I mean, choose any feet, any kind of bucket of decision making and you can kind of lay that template on top of it. So one of the rules in the book is, as you know, is is to not confuse intuition with the

pool towards addictive behaviors or substances. But most people think that they are immune from that pool. Yeah, you know, it doesn't, I mean, you know, on the one hand, there's addicts and alcoholics, but I think on some level, we're all like, you know, we also come to levels of compulsive and, you know, behaviors. And we like to believe that we're more sentient to fun, whether it's

social media or just my email, I'm like, just exactly, right? So, you know, what does that say about just the human animals disposition and relationship with intuition in which we kind of over index on like our sentient independent abilities? I said a lot of things, but I'm fascinated by sorry, I'm still thinking about that you're going from not trusting. Will you, will you, was your,

we had decisions too impulsive? Well, there's, there's the decisions that are made when you're in the throws of addiction where you're just so thoroughly captured by this substance or this

behavior or whatever it is, that it just overrides your better judgment. I don't have to tell you that, you know that, but in sobriety, basically, you take away the medication and you're this live wire without any kind of tools for living and you're processing all of these emotions that are coming up that you've repressed for a very long time without the capability of really being able to make sense of them and compartmentalize them or the tools to kind of, you know, be in relationship

with them from a self-awareness perspective. So those emotions then override your best judgment and your decision making because you're being impulse by resentment and fear and, you know, all manner of like, you know, kind of untreated alcoholism for lack of a better word. And so through recovery,

you develop the capacity and the tools to begin to, you know, heal all of that. But then there's a whole other like mental health aspect of it too, like the childhood trauma piece or other things that have happened that I think create a story about who we are and the kind of person we are and what we're capable of and what we're not capable of that drive, you know, an infinite decision tree in terms of how we show up in the world. And I think that speak, that that has a

lot to say about, you know, how we think about intuition and practice it. Yeah, I mean that the S for smile is self-awareness. It's really tapping into this like if you are in any emotional state wherever it comes from. And it's not just negative, right? It's, you know, if you just won the lottery or just just met someone and thought you think you're falling in love, right? You're going to be jumping around and skipping and you're not going to know it's right. I know it's right. It's fantastic.

I'll invest in that. Like you're not like you're into it. You can't trust it, right? You can't trust your intuition and you shouldn't if you're stressed anxious to press. But this time I can. But I know I made a mistake last time. But this time, but I'm telling you, Joel, this time I'm on top of it. So as a blanket rule, I think yeah, that's that's the sort of fundamental number one rule is don't

trust your intuition if you're in any sort of emotional state. Bring yourself do whatever you you go to the toolkit, bring whatever you do or anything you can to bring yourself back down to a baseline. Maybe you can do that, you know, in a short period of time, but maybe not maybe it's something that's going to take a while. But yeah, get back into that sort of medium, slightly positive state before you can trust your intuition. Right. So that's the essence smile. Yeah. Yeah.

Do you think that people have a healthy, accurate relationship with their own self-awareness? No. Well, I don't know who might have said that. Yeah. I mean, self-awareness is part of, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, emotional intelligence. You can think about it like that, which is something we've seen basically declining over the last decade, right? And that has been linked in young people to tech use, to social media use. And so there's a

whole piece there. But yeah, it does unfortunately seem to be going down. And so I don't think people are, you know, they're often just not aware when they're when they're getting upset or angry or stressed until it's too late, right? Until there's something is already happened externally. Or even confused about the difference between need and want is in things in the world they might need a one. Yeah. I mean, as an example of how one would deploy their intuition saying, you know,

this is right for me, I need this. I need this in my life versus I want it. Or is there some emotional discontentment that's driving a need or want? Oh, yeah. You know, as opposed to, well, my intuition is I should go to the store and buy this thing. Yeah. But that that would fall under like the sort of an addictive pool towards something or a drive or all of these. And it's every every like letter in the sacrament that we're going to go through, they blend together. And in order

to really rely on your intuition, you have to have all of them in check. Yeah. And maybe we'll discover more as well as time goes on. But yeah, this was, I mean, in psychology, this sort of, this was this view that all intuitions black or white, right? People were saying, oh, it's good. You can trust it. Other people are saying, no, no, you can't trust it. It leads you with always terrible biases. It leads you astray. You can't trust it. And once you understand what it is,

the way the brain works, it's like, it's not black and white at all. It's it's gray. And sometimes you can. And for some things, you can trust it. But other things, not at all. And other times, not so much. Right. Self awareness is key. Yeah. Um, mastery. Right. So I mentioned, we mentioned learning before this association, you're walking to the cafe, right? Your brain has to learn all these different cues in the cafe, all these things in the cafe predict certain things,

predicts good or bad coffee in this example. Right. So if you've never played chess before, you can't just sit down and be an intuitive chess player. It doesn't work like that. And you have your brain has to build these associations. So you need a certain level of experience or mastery with intuition, whatever the thing is. Right. So how much, how many hours it depends on the thing, it depends how emotional it is. So with the cafe, the coffee example, you're going to need to go

a lot of cafes to learn that, right? Because it's not highly stressful. When the learning is more emotional and there's a whole sort of way to unpack that, um, like so PTSD wouldn't be example where you have a very strong learning from a single instance, right? That would be the other end of sort of extreme. Right. So there's no simple answer of how much learning you need to trust or intuition, but you need a certain amount that it's not the 10,000 hours either. Right. That

doesn't really hold up in neuroscience. Um, learning is not sort of poor Malcolm. Glad to say. Yeah. No. Um, it's not linear like that. It's very nonlinear. Right. So sometimes you need a tiny bit of learning other times you need a huge amount. But yeah, you need to have

right learning. So in essence, the brain is tapping into this massive data set and doing all this processing in the background that you're unaware of that's helping you to develop an intuitive sense of what's right for you or what decision needs to be made based upon, you know, a copious amounts of past experience. Yeah. And that and with that, the intuition becomes more trustworthy.

But the fallible human can be counted on to then think if they have mastery in this area and their intuition is reliable, that they must have reliable intuition in all areas of life or in this other area in which they lack mastery. And that's where we get into trouble. That's we're going to trouble. Well, that's really the end of smile, environment, but we can chat about it now. So I mean, I talk about Steve Jobs as one example of this where he had he wrote and spoke

about intuition. He went to India. He was a fan of it. Um, and he used it in Apple apparently. And he was really good at it, right? He made some beautiful products. Then when it came to his home life and his health decisions towards the end of his life, everyone around him sort of reports that he made some really poor decisions. He put off the treatment for his cancer until it was basically too late. And that's the sort of way to think about that. So, um, when you remember some of

you listen to in your car, you get a flashback of the car, right? And that's because the environment when you learn something gets imprinted on that learning, right? So if you learn something at work in the office, right? It's not just a thing you're learning. It's also imprinted in the environment, the context, right? So that's just why, you know, if you're studying in your bedroom at home for an exam or something, and then when you go to the exam, you know, go to school to take the exam,

that changing context makes it much harder to remember thing. And it's always memory hacks, you know, like chewing gum or fragrance and things to try and make the environments more similar. So that's, so the mastery and the learning behind intuition is context specific to some degree. So it won't transfer that well. So we need to be careful with that as well. And then the eye is for impulse. Impulse is an addiction. And addiction, which we already kind of, which we already kind of covered.

The interesting kind of ripple here and to my point about how these all kind of overlap and you need all of them, when you lack self-awareness, you then don't really appreciate when you're being driven by an impulse or an addiction. Yeah. You wouldn't feel it. You don't have a way. But you think you're, you're, you're acting on your intuition or in your best interest. And so they, unaware of how you're captured. Because you don't have the self-awareness. Yeah. They

interlock like that. But I think it's as a blanket rule, like I'll sometimes fall for this thing. I bet you're going to check my email just in case or like some, like, I've got a feeling that an important email is cut like and I'm like, maybe I'm tapping into something that's and I'm like, no, no, no, settle down. It's, it's, it's, it's, it's, you know, it's, yeah. I'm addicted to checking my email. So it's not my intuition tapping into something that's, something that's telling me,

something important's happening. It's not put it aside, relax. I'm glad to hear that it's still a struggle for you. I mean, you know, with all this work, right? Are you a master of your own

intuition? I don't know, I don't know, I'm a master. I, the, the context thing I find hard, especially when I'm traveling or if I go for, for a run or I'm different, very different environments, then there are lots of subtle things when you're traveling that you have to be aware of, whether it's gestures and habits or driving or going for a run, you know, in a forest and navigation is very different because the sun's rising and setting in a different more to the north or south

or things like that. So I find the context one hard to remember to just be very careful with trusting my intuition in very different context. I'm, I've gotten pretty good at, yeah, realizing when I'm emotional or stressed and just to try and ignore the emotional things, you know, if I'm anxious about doing this thing, it is anxiety, right? If I'm anxious about, I don't have anxiety for flying, but people, that's one thing that comes up a lot. People talk about, they're in, their anxiety

to get on the plane is intuition about, a plane's going to crash and it's not, right? It's, it's something else. I mean, that gets into the, the next letter, the L, love probability, right? Another thing that humans are really bad at is, is having a rational relationship with probability. Yeah, we're just terrible at that. For that very example that you gave or, and, and the other example, you always talk about is sharks. The shark attack, yeah. So,

like I'm not going to go on the ocean because of sharks. Like it doesn't, it, you know, our relationship with probabilities and risk and, and behavior is highly, it's highly rational in so many ways. And you can tell people that and then as soon as they imagine the shark, they're like, no, no, no, no, no, like, well, it's, it's safe, it's safe at a swim. Unless you have an advantage, right? Exactly. Yeah. Yeah. If you can't conjure the mental image of the shark,

then you're going to have a different relationship with risk. Yeah. Which I, I guess, I should define that for people, which is the, the lack of mental imagery or visual mental imagery, the capacities of visualized, right? To do you have imagery rich? I do. Yeah. I'm highly visual. Okay. The, the, the, the process and learn. So, if you think about what an apple looks like, what do you, you see? Yeah, I can see it. Applesially. For example, if I'm trying to recall something I learned

in a book, my memory or my brain will go to what it looked like on the page. Like I can see the text on the page. But, you can read it kind of thing. Well, no, but I'll, I'll, that's, I map to that. Oh, I see. Yeah. And in another way, if I'm listening to an audio book or a podcast, it's, it's much more difficult for me to retain the information. But if I were to relisten to a podcast, I listened to a month ago, just randomly picked the middle of the pot.

I will immediately flash to like where I was when I heard that. Like, so I see, you know, I was on this trail or I was driving at this intersection. That's relevant to intuition. This idea that memory imprints the location where you are when you make that memory or learn something new. So that, that's interesting. And that can tie into the, yeah, the next topic. So it turns out that if you, yeah, if you imagine the thing, so imagining things is, is like a virtual reality simulation. In

other words, you're simulating, you know, the shark and maybe the jaw's music. And you're kind of tricking other parts of your brain at thinking it's real. And so you start really hearing it and turns out that when you imagine something, if you have imagery, that's much stronger than just

thinking in words or reading the words. It somehow fires the emotional system of the brain much more having that image, which makes it no surprise that people with a phantasia don't suffer PTSD to the extent that someone without it would because they don't have that recurring mental image that is triggering that emotional state. Yeah, they can still have sort of a diagnosis of PTSD,

but it seems to be rarer. And the symptoms are very different. So we've done run experiments where people come into lab and they watch sort of this, this quite a real footage of a car crash. And then they sort of sit and they have to report how many times they think about it, why they're still in the lab, and they go home and have like a digital diary thing that pops up and ask some questions. We track over five or six days. How often they have flashbacks of the film

and people with a phantasia just have to be definitely less, just pops up less. And when it does pop up, it's not visual. It takes on some other format. Right. So it has kind of a different valence to it. Yeah, I suppose. The last letter in the acronym is E for environment. We kind of talked about that. It's really just about context, right? Yeah. And this is kind of important, I think, during COVID as well, where people went from the office to all of a sudden working at home,

they changed their context like that. And the learnings they had for work at work in terms of intuition wouldn't apply that well at home. So when you change context like that, you just need to be careful and sort of carefully think through what you're going to do and probably rely on intuition a little less. What I like about this acronym is it really helps make sense of this mystical, magical, mysterious thing. But it's also very actionable. I mean, basically your message is like,

you can train this. Like you can improve. Like here's some ways to think about it and to deploy your intuition or reserve using your intuition in various contexts with like strategies for making it better. Yeah. Yeah. I mean, that was the main idea behind the book is to help people, right? How can you practically help people make better decisions, sort of bring this rational

decision making with the emotion together to improve their lives, right? And intuition, as we've said, is such a fascinating topic and it has sort of a range of different definitions and way people think about it. And so it's the first sort of my first attempt at trying to bring all that together, well people with some of the science, but also yeah, something that's practical, they can sort of use it almost like a field guide, right? Carry it around. And I talk about

having a daily practice. I think it's a good idea to practice. You know, if you think you don't have intuition or you can't use it, I think you probably can, but you need to start practicing, right? With very small decisions and try and feel that internal interoceptive feeling, track how good your decisions are. Like did the feeling lead your astray or did it lead you in the right direction and track that over time. So when it comes to these larger decisions, you're sort of

well rehearsed. You know how it feels, you're used to going through this five rule checklist kind of thing. You should create an app for this. That would be good. I thought about it. Yeah. Yeah. How do you know, like how can you really track it over time to extract from your own behavior and decision making if you're moving in the right direction or not? Yeah. I think that's a good idea. Yeah. I presume that some people are just born with more intuition or more reliable intuition

than others. Like how do you think about that? There seems to be, yeah, there seems to be large individual differences. So whether we test them in the lab with our methods or we give someone a questionnaire, some people say, yeah, I basically use intuition for all my decisions. Other people will like, no, no, I make everything carefully, logically, rationally. And that bears out in our lab test as well. Why that is? We don't fully know yet. I think it has probably has something to do

with this interoception or sensitivity in terms of interoception. That the body is probably still tapping in to the unconscious, but people aren't even noticing. But we need, we're doing more research on that now. And so yeah, we need to, I mean, intuition is, it's a young science. When I think about it, at least in the modern day, we're modern brain scanning and the sort of modern era, it's a young science. And so it's just beginning. And we really need to build it out. Now I think we

have ways of measuring it, understanding it. We can start doing large scale studies. We have a good definition now. So hopefully it'll spread science can be slow, but hopefully this will kick things off. Is there any sense that there might be a genetic piece to this? Yeah, I don't know. They could be. Yeah. And what about, you know, back to the gut brain access, like what do we know or not know about the microbiome and how this might be impacting

intuition? Well, we know, yeah, that the microbiome does is linked to mental health. And it is linked to cognition to some degree. And it's a bi-directional relationship. I think it seems to be. And that's sort of, that's a fascinating field that is also not new, but again, there's a new sort of era of this coming to bear now. Whether that plays a role in intuition, it's hard to know at this moment. I think it probably influences decision making generally just because the neuro-transmitters

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at gobrewing.com. That's gobrewing.com and use the code Rich Roll for 15% off to your first purchase. You're an interesting character. I mean, you studied architecture, you studied art, you studied filmmaking, all of this before becoming a neuroscientist. And I'm curious around your kind of arc and path to neuroscience and how all of those experiences kind of inform this unique approach to science that you have that you call agile science. Yeah.

How long have we got? Yeah, let's get comfortable. So I mean, it really started in high school. I was kind of either in the art room, painting drawing or sculpting or I was in one of the science labs doing science. And that was kind of my two passions. And at the time, I felt like being pulled in kind of opposite directions or at least different directions. And then this kind of thing continued a university. I started off my university track record is kind of all over the place by

starting off doing science, got a bit bored, completely changed track to fine arts. I was doing painting drawing and then majored in digital film and was going to be a filmmaker. And at that point, I started reading about the nature of the universe, what is consciousness, what is the nature of reality? And I was like, this is just drew me. And I got what how do I how do I study this and the time, you know, consciousness wasn't part of neuroscience or psychology or still a bit to

boo. And I was like, well, I could try and study quantum mechanics or this kind of physics, this sort of that approach, but it just didn't it didn't sit well with me. And I it's felt like everything was so subjective that you have to study the experience. So so psychology and neuroscience. So before I graduated from the fine arts degree, actually changed back to science, then finished they undergraduate, did a PhD in Sydney, Australia, then came over to the US and worked at Vanderbilt

University for a few years there. Wasn't a little bit later I realized the thing that kept pulling me in these two directions was sort of discovery is the best way I can describe it. Whether it was how, you know, filming certain things and adding a soundtrack to it, making a short film, sort of created this emotion almost from nowhere, just me and anyone watching it, it was like a discovery,

kind of like stumbling on something. And in the same way, figure out how the brain works, how the mind works, how decision making, you know, intuition works, was also like discovery. And the best way I can describe that is like being an explorer, you know, on one of those old wooden boats and bumping into a some land mass somewhere and saying, you know, what is this? Wow, we've just discovered a new territory. And that's what it sort of feels like being explorer to me.

So it's that the thread through both of those is discovery. That's what was like, I don't know, like a drug or something, it just pulled me into this like, like, wow. And that's I think. And do you think, and also like maybe the architecture piece providing the structure or the lattice work like on which to hang all these ideas and make sense of them? But do you think all of those things kind of conspired to make you this individual who could approach this terrain, this subject matter

from a first principles perspective? I think so. Yeah. I mean, the way I, the way I do science, the way I come up with ideas is it is different to most of my colleagues and most people I talk to. So I became aware of that. I seem fairly good at mixing different ideas. Maybe that you collect in a creative manner. And then this agile thing you mentioned before started, so I started seeing this pattern. And it's a bit the agile science idea. It's a bit like sort of the way people do

startups, right? You have this agile startup idea. You have more tests, something straight away. And we could, I started doing that in science fairly early on. The kind of science we were doing in cognitive neuroscience wasn't the kind of thing you had to sort of test participants for a year before you knew what was going on. You know, if you're studying visual perception or or mental imagery, the kind of thing I was doing, sometimes you could design experiment and test it on one

person on myself. And that's like super agile, right? So I can design something, program it up, test it on myself, and maybe it worked, didn't work. The first go, I iterate it try again, try again. So you could iterate in a couple of days sometimes rather than getting a big grant or writing a proposal, getting a grant, getting a giant population of people and you know, running some kind of

randomized controlled trial that is very elaborate and time consuming. Yeah. I mean, you would do that afterwards, but the idea was to de-risk it to figure out like the chances of you designing the perfect experiment first go are pretty low, especially if this is a whole new thing, an unknown area. And so you can do all that or you can read, you know, you can read and study for six months a year and think you've designed the perfect experiment, but you probably won't. So you mostly need

to iterate a couple of times anyway. So the idea is to iterate through a pilot experiment with low cost quickly as possible on a small scale before you upscale, right? So you can sort of go through this sort of pilot experiment loop as quickly as possible to de-risk the experiment before you invest a lot of time and money and effort. So that's kind of the approach I have to science. And that's the spirit in which your lab kind of operates, right? It is on some level

sort of a startup. Like it's a unique kind of hybrid organization that defies one's expectations around what a lab would look like and how it would function. Like it's sort of an agency, it's sort of a consultancy, it's also a lab, but it's in like in an office space that would look like a startup company, like a tech startup. So that's the other side of it. Yeah. So before a year or two before COVID, we got some money for universities to set up this new lab and try and

work with companies and start up small to large, you know, massive companies. And that was the idea of trying to get this science, the psychology neuroscience we're doing out from the university behind this closed doors into the hands of people that could use it. And that was, you know, assessing products and services, but it was also building workshops for companies, you know, how to deal with uncertainty in this modern age was sort of a theme and we ran some workshops

on that, for example. So I was just trying to put all this stuff to good with people rather than, you know, a lot of what I mean, science is fantastic and I love it, but a lot of what academics will do, not all, but a lot is, you know, apply for a grant, get a grant, write papers, apply for another grant, write papers, and some of those papers will often just get read by, you know, a hundred other academics. And that's kind of rinse, repeat, repeat, which is fine, but it's kind

of a closed loop system, right? And you end up, the research you do can often be dictated by the people who are reviewing the grants, rather than taking a step back and saying, you know, what is humanity need, what are people need, which is kind of a different approach, which doesn't always fit with the, with the funding models. Other than the aphantasia piece, you know, a field in which you're an expert, this is kind of where your world and Ed Cattonnell's world overlap, right?

Like, how do you take these ideas and apply them in the workplace to improve the happiness quotient of a workplace or the productivity and the creativity of, you know, a shared mission? Yeah, so I met Ed many years ago at a conference on a Phantasia. And so he has a Phantasia, and we started, we hung out a lot and talked, and then we shared some data from Pixar, and we played around with some things he was looking at there, and we've done a few events together,

and we just kept in contact. So yeah, really interesting guy. It's, yeah, it's, he's this sort of amazing mix of, you know, mathematical computer versus art versus business, and he sort of learned all this business stuff on the fly. And as you know, yeah, it's, he's amazing. You're a filmmaker. We had, I was one. You have experience in filmmaking, you've studied filmmaking.

We had, yesterday we had Tom Shadiac in here, the comedy director of all the Jim Carey movies, who kind of went on this personal journey where he walked away from Hollywood to find greater meaning and purpose in his life, and he ended up making this, he like gave whales possessions, like it's an incredible story. And he made this documentary called I Am that kind of chronicles his,

his, you know, search for happiness, basically. And in that, he kind of travels around the world, any talk stuff, philosophers and mystics and academics, and he's trying to understand meaning purpose happiness. And there's one sequence in the movie where he's with some scientists of some sort or another, and they're running this test where they're showing him like images that are either fear inducing or neutral. So a picture of a snake that looks like it's poised to attack or

a coffee mug. And they have his, they have some kind of EKG situation where they're monitoring the heart. And according to, you know, these people, these scientists, the heart is actually responding to the image before the visual cortex has enough time to respond to it before. Yeah. So basically, the point being like the heart is more central to our kind of

emotional experience of life or our relationship to consciousness than previously thought. And I don't know if this is, you know, legit science or not, but I thought I would throw it out at you, like just the idea of the bidirectional nature of the somatic with, you know, the neurological. Yeah. I'm not aware of that, those studies, well, that study, but there's been a lot of recent studies now looking at perception, like visual perception, but also time perception and linking that

the heart, the way the heart beats with the brain and our capacities. And it does seem to change based, not just like when your heart's pumping faster, but as the heart squeezes versus relaxing that from there to there will change cognition quite at that sort of micro level just over half a second or so. So there is these, you know, and also with breathing. So the body and the brain

are really connected, right? And we often think about the two as, you know, two separate things, like this dualism idea that we are something else and our body and brain are something else, but it's all linked together, right? It's all, yeah, you know, when you do breathing and you relax, your body's relaxing, your brain relaxes and it changes and vice versa when you're getting excited and pumped up. It's all changing together. So yeah, the heart is intimately linked to how we think

and how we feel. And how does that inform how you think about the hard problem of consciousness? Yeah, I mean, it's a fascinating thing, right? This, so this, what it seems to be, so it feels like we are something separate to our body, right? In other words, you could get rid of my body and I'd still be me, but it doesn't seem, all the evidence suggests that's not the case that we are our brain or we are what our brain does. It would be another way to say that. So being Joel is just

what it feels like to have a brain like mine that has a history like my brain does. And so then the question I think becomes, so why, why does it feel like anything to have a brain like mine or brain like yours? Does it feel like something to have a circuit like in a phone or in a computer? We don't know. So why is something special about the wet wear, the biology? Is it about the complexity of the information that's held in the brain? It's one theory. And we don't know yet, we don't have

the answer. And this is, this is a, you know, we can go into AI with this because you're right, the question is, are any of the AI systems conscious? And we have no evidence of that. But the elephant in the room is we don't have a test for consciousness really. So how would we know? I might, how do I know your conscious? I take your word for it because you behave like you're conscious. And I'm conscious. So I presume you are. So how do I know that one of the AI systems

platforms is conscious or not? We don't. And if the AI platform is so sophisticated that it can mimic consciousness to such a staggering degree that no human could tell the difference, does it even matter in terms of how a human would interface with such an advanced intelligence? Yeah, I mean, that's a question isn't it? You could say it doesn't matter, but I think everyone would say it does matter ethically, right? So as soon as an AI system is conscious and sentient,

then what do we have? Like what's our response? We're responsible for that, right? But if it's such a close approximation of that, we would treat it as such anyway. Yeah, I mean, yeah, I don't know if there's going to be some like step function or some perfect threshold words like not conscious conscious. Maybe it's just a smooth thing. And so then it's arbitrary when you'd say it's conscious and then it's sort of pants like you know.

Yeah. So pants like him says that's sort of come back into fashion recently. There's idea that everything's conscious to a certain degree, the book, the microphone, the glass, they're only to slightly conscious and as you have more or larger, more complex things like the internet, humans, then there's more consciousness. What does your intuition tell you about the

veracity of that theory? And I say that to somebody who has self awareness and a level of mastery in the field in which I'm acquiring, I don't know, but I'm a bit stressed now. We're in the right environment. It's context specific. It's hard because I don't have experience of the different things, right? So there's this most people have a comfortable with this intuition that you go humans, monkeys, I don't know cows and dogs and did it at mice and then I don't know

right. At some point, the switch has to go off and yeah, it's like a go on mouse and lots of people have this, whenever I asked this to students in my lectures, it's come somewhere around there, right? So this is intuition about that, but I think that's mostly driven by behavior. And driven by socialization and cognitive bias about what a mammal is capable of and what their interior experience is, which we have no idea. Yeah, and we're really bad at, so we do

something called anthropomorphias, and this is a big deal with AI, right? And there's these classic old experiments where you'll have like a square and a triangle and the square will, you know, if you're watching this video, we'll bang into the triangle with triangle, like go away and like come up and people go, you watch that for like 10 seconds, you're like, we're a triangle, but the square's a bully and it's hurting the triangle and there's just two

outlines just and it's just the way they move. You start layering on these human characteristics, right? So when it comes to anything more like a mouse or AI or something, where we're kind of helpless to not think there's something there, right? There's something behind it. If we feel that already with two little outlines, right? You give something a human sounding voice and it sounds intelligent, we're a sucker already to think it's somewhat sentient or it's conscious or it's

intelligent. So how are you thinking about artificial intelligence right now? What should we be paying attention to and worry about? Yeah, so this is my next big thing. I'm working on a book on this topic, not on the AI itself, but on the human side of the equation. So I don't think there's anywhere near enough attention on this. I think we should be focusing our attention on how to prepare

humanity for this because the next decade is going to be crazy, right? There's almost everything's going to change, not everything, but it's changing day to day and week to week with such an accelerated piece. It's insane. Yeah, I mean schools, universities, jobs, companies, economies, you name it, all those structures are going to radically change. And the big elephant in the room is that that creates a lot of uncertainty and uncertainty is like a fierce stimulus. It creates people get

very anxious because of uncertainty. So that's simple idea. How can we prepare like everyone to deal with uncertainty better? First of all, why does uncertainty, why is uncertainty so disconcerting for the human animal? Yeah, so it's humans, primates, most animals seem to find uncertainty, those experiments on this really uncomfortable. And it's like showing someone, you know, a picture of a snake or something like, right, you can see the fear, center of the brain respond. And it seems

to be built in through evolution, right? You could say it's, we talked about, I mentioned it before in terms of like a hard-wired instinct. And it seems like we think it's there because of evolutionary reasons, right? One time when the world was a simpler place, staying away from uncertainty kept us alive. Now when the level of uncertainty is ratcheting up almost day by day, it becomes maladaptive. Right? So we need to find ways of enjoying uncertainty, being comfortable thriving with it.

And there are examples of horror films, scary movies, and roller coasters, or fancy restaurants, where people don't know what food they're going to get, right? And people will pay good money for those experiments. And so there's some context where people like uncertainty, when there's a bit more control around it. And so I think there's a reframing piece around that that we can try and re-try and hard to reframe it. But those are contained contexts in which we know everything's going to be fine.

So how uncertain are they really? Like it's a controlled uncertainty. So some of us work we've done trying to help people with uncertainty. Like the first step is to understand what it is and that it's your brain responding that way. So primate brains respond to uncertainty. And it can, in some people more than others, but in most people will induce some form of anxiety and discomfort. Right? And so if you're feeling that you don't know whether your job's safe or not or how

everything's going to change with AI, it's not, don't blame yourself. Don't think I'm an idiot. You know, I'm feeling this way because I'm worthless. It's just because of the biology of your brain. It's just the way it's wired up. So that's kind of this first step. I try to understand something around that and then try and work with that. I think we can try and reframe it as, you know, an uncertainty wave we could try and surf and there is positivity around that.

And then trying to do the more standard things to bring down the anxiety, bring down your physiology, the breathing things, whatever that things in the toolkit you have exercise, so on all the kind of the usual characters that people have heard of. But yeah, it's something we're working on because I think we need to have something to deliver and scale up for people to do individuals at home and companies. So in the context of AI, obviously we're kind of ushering in this unprecedented

moment or era of uncertainty. But with respect to the artificial intelligence itself, what is your intuition around what we should be paying attention to to that technology and where is some of our kind of attention misguided? Like are we thinking about this correctly? Is there a lens that you have unique because of who you are on the work that you do that could help us kind of better understand how it could benefit our lives and the areas in which it poses

a potential threat? Yeah, so it's happening whether it's not going to stop, right? So the nations are competing and companies are competing and it's like this competition all the way down kind of thing. So it's coming, it's coming fast. There's no part, remember that letter about how it's going to be. Yeah, yeah, yeah, it's just a performance or it's coming and it's going to be, it's going to bring some amazing things, right? Just like the internet and social media has done. But

there's going to be dark sides as well. And like we saw with social media, right? And it's really hit young people really hard, right? We've seen the data more recently around that. So I'm trying to come in to sort of ring the alarm bells around that that we don't want to repeat the sort of things we've seen with Facebook and other social media platforms and realize it once it's too late. Because I think once AI comes into multiple fields, there's going to be lots of things like that.

In other words, it's going to be a thousand or you know, some high number, many times worse than what we've seen with social media. So for a quick example, yeah. So with like deep fakes and synthetic media, one of the things that we don't understand a lot about, but we do know that is that once you see something that is not real. So if I go and watch a bunch of videos of you saying really horrible and hurtful things or hurting torturing an animal or something, right? And then

someone says, Oh, no, that's fake. Don't worry about it, Joel. That stays with me. It doesn't matter. It doesn't tell me its fake doesn't undo it. It's called the continued influence effect. And it stays with someone's quite hard to undo that. You've got to put a lot of effort in. I basically have to sort of reestablish a whole story in my head about who you are. It helps if you tell me it's fake before I watch it, that also helps. I was going to ask that.

Does that make a difference? That does help. Yeah. And so we don't, we know a lot about this with fake news and text and written things, but there's not many studies on this with video. They're just, they're happening now. So that's one thing. So just using, you know, cyber tools to label something as fake doesn't really do the job. We need to work on the psychological side of that. And that's just one example. We're not too far away from a world in which literally you have to question

every single thing that you see in terms of whether it's real or fake. Like deep fake technology, like we're seeing stunning work already, but this is the worst it's ever going to be, right? And there are too many, you know, vested interests in fomenting descent and creating confusion and chaos to make the social media landscape or anything that we consume on the internet are information silos from being trustworthy, like every article, every video, every photograph.

And that in terms of like what that does to us psychologically, even if we're, even if we enter that domain knowing like we, I don't know if any of this is real, like what does that do to us psychologically? What is that doing to us neurologically? How does that translate into our behavior in the world, our mental health, our anxiety, our fear, that relationship with uncertainty? And then kind of scaling out from that, what does that do to us as a society and to, you know,

the, the, how does it imperil like the future of democratic systems? Like it's, it's, it's, it's quite terrifying. Yeah. You know, solve this. I mean, it is scary. And it's, it's, everything you just said is not going to be, not going to be positive, right? It's going to induce stress and anxiety. It's going to destabilize people, people's worlds, people's identity, right? When they start seeing versions themselves, played back, doing and saying things,

we don't know how that's going to influence. But if I see, you know, synthetic media of me over and over again, I'm going to start doubting who I am. Wait, did I say that? Or maybe that is, maybe that's true. Maybe that is me. But it's going to destabilize. Yeah. So there's a lot of psychological work. We need to do rapid research on this. And then we need to rapidly deploy that into services and products that can scale up and help people prepare them, get them into the right

state. Yeah. So people can survive and thrive. It feels like a band-aid though. It feels, you know what I mean? Like from a neurological perspective, just think about an algorithm that's just serving you up, whatever it is that's getting you engaged with whatever content. You're scrolling on your feed. Of course, you're going to keep scrolling on the stuff that is producing outrage and fear. We already know that. And psychologically, like, how detrimental is that to the human being?

And what does that do to our ability to cohere as a society and effectively communicate with each other in a healthy way? Like, the downstream implications of this are tremendous. And in terms of safety measures, I sort of think of it like performance enhancing drugs. Like, there are always one step ahead of the ability to detect. And this technology is moving so rapidly that any effort to police it, I feel like is always going to be, you know, leagues behind. Yeah, exactly.

I mean, and there will be policing. There will be rules and things will come in. But like you said, the effect, it'll already be happening. So that's why I think we need to really focus on the psychological side of things and how to prepare people, educate people, you know, come up with new ways of thinking about this. I think we can do all this. I don't think it's like complete doom or

gloom. But I'm trying to get my colleagues to sort of like, you know, if you're in academia and this sounds like, you know, this is something that we're all facing, the whole globe's facing this for the next decade. Like, maybe take a step out of what you're doing, the research you're doing and put some time and effort into this, right? We need rapid deployed research and then we need translation of that research rapidly into like I said, services and products. And so we sort of

us like scientists need to sort of take a step towards this and embrace this, right? Because it's we can't go to, we can't rely on the tech CEOs and the tech people building the things to do any of this. We need to do this ourselves in terms of, you know, scientists. So that's where that's something I'm working on at the moment. And it's a multi-pronged approach. As I said, I'm working on a new book on this, but it has to be more than a book. It has to be a movement. It has to be products and

services. And it'd be great if the, the companies putting billions and billions and billions into the actual tech development could also put some money into this and put that money aside in whatever way possible. Yeah. Do you, are you optimistic about that? Then putting money aside? Yeah. Oh, they'll put money aside, but they'll put small now. Like they already are doing that, but very like, I don't know, some tiny, like, tiny percent of their budget for other things.

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website to get a full scholarship right now. Just go to wakingup.com slash ritual to start your free month today that's wakingup.com slash ritual. Shifting gears here, I'm curious about the relationship between intuition and creativity. Like, what do we know or not know about creativity? Yeah, it's something I thought a lot about. Unfortunately, we don't have the best tools to measure it.

So, we've done some studies on creativity and a-fantasia because one of the things that people reach out to me and say, you know, oh, the reason my career hasn't gone this way, the reason I haven't been a successful musician or whatever it might be is because I have a-fantasia. And then we did all the tests. So, the way we sort of academics tend to try and measure creativity is with kind of funny task. One is the multiple use of an object task, which is kind

of a weird thing that you say, like, here's a paperclip. You have three minutes right down as many different wacky uses of the paperclip or brick or whatever it is, right? And based on those, you get someone to score them and how many there are things like that. You get a sort of creativity score. And that's measuring something and that's interesting, but it's heavily biased again towards words and semantics. Is that creativity? So, when I ask people that people kind of go,

doesn't sound like creativity to me. So, we haven't got the killer way to measure creativity yet. So, that's sort of something- Well, precedent to that. You also need the killer definition, don't you? Yes, first. In the way that you've defined intuition, like how are we defining creativity? That drives how we think about it and study it, right? Yeah. So, typically it's this sort of, this divergent- that's the thing I just described was a divergent thinking task.

Where you go out, try and get as many crazy ideas as possible. And then you converge those back in again. That's this is a very common way of thinking about brainstorming or coming up with ideas for products, these kinds of things. And is that different from imagination or are those synonymous? Yeah, and this is an interesting thing that comes up. I will use imagination as a very broad sort of title that will cover some creativity, visualization, mental imagery, all under that one

banner. When I'm being more specific, I will say mental imagery, visualization or creativity and keep them separate. Now, they sort of overlap somewhere in there. Just going back to that research piece that we did, we didn't see any high performance in people with mental imagery compared to those with a fantasia in those divergent thinking tasks. And this is a much more common thing, right? Then I think our intuition would think, right?

4% or something like that? Because you talk about this all the time and there's always people that raise their hand and say, I think I have this. So the thing is, so a bunch of people have done studies using questionnaires and that sort of, you know, imagine, you know, think of a sunset and then give it a number. How strong, have vivid, do you rate that sunset? Those kind of questionnaires. The problem is, yeah, I'll give a talk on this and someone will go, someone will go, well,

well, well, stop. What do you mean that you are conscious of something when you think about an apple? What are you talking about? I'm like, well, yeah, I think about an apple. I don't see the apple like I do it for hold an actual apple, but I'm conscious of the experience of an apple. And they're like, maybe some people listening, they're like, no, I'm like, yeah. And they're like, what, what do you know? And they're like, there's this moment of like stress and confusion and misunderstanding.

And they, you know, it might be 30 or 40 or something. And my whole life, I just thought an imagery was a metaphor that it wasn't a real thing. It was just the way the words people use to describe thoughts about something. And they're really shocked. And so because of that, and you say, okay, have you feel like a questionnaire on imagery before? And they say, yeah, yeah, yeah. And they say, well, what did you rate? And they say, oh, I rated it quite high.

So because of that, so people with, because of the way the questions are phrased. That's phrased, but they don't even, the issue is that people who have a fantastic often don't know what imagery even is. So they don't know that you can be conscious when you visualize. I see. And so without color, like color blindness, you've never experienced red and green. Then you don't, you know, you have this sort of gray brownie, you can differentiate them slightly. You don't know

what other people are experiencing. And so you live your life. It's just a metaphor. Visualization, imagination is a metaphor. And so if somebody is listening to this and they're reflecting on their own aphantasia for the very first time, what is somebody supposed to do with that information? Like what, you know, what is the, what is that diagnosis? Like what does that mean? I don't like using the word diagnosis because it suggests like it's a clinical or it's a problem they have to get seen

to or something. So we can define it. We can measure it. People will use the word diagnose it, but I don't like that. So it's a form of neurodivergence. Yeah. So that's how, you know, this is normal distribution. Let's say it like a normal distribution. And most people, the bulk of people are probably somewhere in the middle here. And then you have these two tails, people with aphantasia, so no imagery at all. And then the other tail where people have this really strong hyperphantasia

at the other end. And then people who have met who said they can watch a movie and they can replay it. And they swear to me that replaying it is the same as watching it. And I can't like wow. I can't do that. Wow. What percentage of people have that? And what is how, you know, how does that like translate into some kind of superpower? Yeah. So that's an interesting question. So we're studying that

now because that's way less defined, right? We haven't done the kinds of objective reliable studies. We've done with aphantasia with a hyperphantasia. Is that related to photographic memory? Or is that something that could be? Yeah. I mean, there's this other memory, you know, there's memory conditions where you can remember every day of your life, you know, photo detail. I think that's different, but we don't know how that's related to imagery. I presume those people

are experiencing it as a strong vivid image in their minds. But we haven't done that research yet. Interesting. But one thing I'll quickly say is that the people with this hyperphantasia that I've talked to will confuse, they'll, they'll imagine a scene like a conversation. And then they'll get confused where they actually had the conversation or not. They'll genuinely think, well, because it's so real. It's so real. It's so real. Yeah. It just happened when it happened

years ago. Yeah. So unlike like a dream where you tend to forget most of our dreams, right? Very quickly in the morning, people with very vivid imagery, very strong imagery, will imagine something. And then that gets sort of locked into their long-term memory. And they'll

get confused whether it actually happened. Well, they just imagined it. In the same way that someone who's blind is apt to develop a hyper sensitivity in their other senses like hearing, for somebody with a phantasia who can't form those mental images, do they have some other capacity that's overdeveloped or is there some kind of hidden cognitive enhancement that takes place with somebody who has that? We haven't seen anything which would fit that description.

I think you could think about at least the silver lining, if you want to say it like that, as less likely to get PTSD or anxiety if you have a phantasia. So you become the military. Yeah. I mean, that's a military enough. You quickly start recruiting people with this first responders. Everything else being equal, you're less likely to go into PTSD. Right. You're without imagery. You'll be better capable of handling the intensity of a job like that.

Yeah, long-term. The data would suggest that. That's interesting. That's interesting. But yeah, data would suggest that. And we've run other studies where we get someone and they sit in this dark room and they read out scary stories on the computer screen. And we have that skin conductance thing on their finger. If they have imagery, it's like you're swimming in the dark shadow or something bumps your foot and then the shot comes.

If you have imagery, you see this skin conductance response goes up. There's linear fashion. If you have a phantasia, it bounces around pretty much flat lines. And so this is an interesting link between reading scary things without imagery and reading it with imagery. That translates to this idea of imagery being this sort of this link between emotions and thoughts. So if you have these thoughts and you have imagery, it's going to amplify the thoughts

with a vivid picture there. And there's a lot of discussion boards where people who have a phantasia saying they don't get the same emotional response when they're reading fiction, for example. So it would play out there a bit and other scenarios. That would have implications for things like empathy. I would imagine. It's funny to bring that up. So we've done a study on that. We haven't published it yet. But we do see differences in scores of empathy between

people with imagery and without imagery. In other words, more challenging for them to be in emotional contact with that. Yeah. And so it's kind of like anything you think would be different with like a think of imagery is like virtual reality or something that's built in. So anytime you're going to have this virtual reality picture in your mind, it's going to you're going to feel more based on what you're seeing in your mind's eye. So anything that would be different

there, some moral dilemmas, empathy, risk stuff. We're doing some experiments on risk at the moment. That does seem to be a bit different. So any of those scenarios where yeah, simulating something would be in place seem to be a bit different. And risk also, I would imagine relates to your fear reaction as well. Yeah. So if you have a different relationship with risk, you may be more open to taking certain kinds of risks because you're not like cycling, fearful images in your

mind or jumping off the thing into the water. You can't be fun. You're right. That's so interesting. But these things are like spectrum. Exactly. Exactly. One thing. Yeah. Exactly. You want to spectrum. And I should also say that when you start looking at the literature in terms of mental health challenges, it's not just anxiety. We know that schizophrenia and Parkinson's are both also associated with very strong imagery. So we've done some research with Parkinson's.

And most people who have Parkinson's disease go on to get have visual hallucinations. And they're closely, that's closely linked to strong mental imagery. So you have anxiety, PTSD, schizophrenia and Parkinson's all seem to be linked with very strong imagery. So I don't think it's, you know, when people say, I killed have super strong imagery, I don't know whether they really would want that. And when you, you know, and this is one of the things that comes up because a lot of people

say, well, can you treat it? I don't like saying that, but can you give me imagery? I don't have imagery. And so I think that could be possible with a training regime and maybe brain stimulation. What worries me about that is giving someone imagery who's never had imagery before. Let's say we do it for two weeks and bang, you have imagery and it's non-reversible. All of a sudden your

thoughts have pictures. You have all these strong pictures bouncing around. If you can't control that, that's going to be pretty unpleasant and probably lead to some uncomfortable mental health situations. Or the fact that you don't have that capacity is somehow tied to some kind of adaptive strategy that you've developed over the course of your life because of something that happened or

some circumstance. Yeah, exactly. So we haven't done that study yet for that reason that I don't know about the ethics of that because even though people think it would be fantastic to have strong imagery, I worry that once they have it and irreversible, they wish they hadn't done the study. Well, if you've learned anything from the history of humankind and science, you know, the unexpected result is the most predictable, right? Yeah. And this is actually, so there's a new thing with

psychedelics. Now there's some, a couple of case studies that people who seem to have a phantasia, then took psychedelics and had imagery during the experience and then the imagery stuck with them afterwards. Wow. And so a lot of people have been asking about that. And so we've just written a piece. It's not out yet about that. It's sort of almost like a warning because I didn't want people to go out and sing. You know, I want imagery. I want to take psychedelics, they get

imagery and then maybe, maybe like, like I said before, it's not a great outcome. And it's also something. There's a lot of psychedelic experiments happening and treatments happening for other things around the world at the moment. And so it should be one of the things that's discussed before someone goes into one of the psychedelic experiments. Yeah. Yeah. That's super interesting. But, you know, caution advised. Yeah. I get concerned about the mainstreaming of these psychedelic

compounds. And certainly, and I've said this many times before, there's a ton of science coming out in Indonesia that there are all of these effective treatments for PTSD, et cetera, depression anxiety. But I feel like the way that translates or percolates down into kind of our collective mainstream awareness makes us feel like they're innocuous or just part of our wellness protocol. Yeah. We should be, you know, all exploring. Well, I think it's for that. It's important to

think about it's not like other treatments. It's not like taking a pill and it's the thing that you're taking. It's not the substance, let's say it's LSD. It's not just the LSD getting into your body. It's not just that. It's the experience you have in the context and who's with you. And so the music and the who's, you know, everything you go through is just as important as having the substance. So it's, and people I don't think fully get that. They think like you said, they can

it's like taking a pill. And if you take the pill in a medical office with supervision and relax the atmosphere and dim lighting and someone guiding you through it and, you know, all that comfortable, you know, that doesn't matter. I can just take it at home and that doesn't seem to

be the case, right? I want to get back to creativity. And I'd ask you about the relationship between creativity and intuition because when I reflect on creativity, however you might define it, my mind goes towards that liminal space that kind of lives beyond our intellectual mind.

When you talk to people who are very in touch with their creativity, they will tell you, by and large, that their job is to sort of get out of the way and be this vessel or this channel for whatever needs to kind of come out of them, whether it's writing a song or a verse or strumming a guitar or a paintbrush on a canvas, there is this sense of being kind of a passenger, right? Which makes me think about intuition or the unconscious mind at work. And then, of course,

we can get mystical also. I love talking about your scientists. I don't know if you want to go there, but creativity, much like intuition, is something that we don't quite have a handle on and we have this sort of sacred relationship with. The great artists are in reverence of the greater collective creative force that kind of comes through them. And I wonder, as a scientist, like how you think about that and is there a way to study that or to tie it into intuition or

is this something different altogether? I think the flow state is something that's really interesting and that there's some research on, but not a lot of research. I'd like way more research on that and some sort of more hardcore neuroscience on that. So one of the fascinating things is when you in a flow state, you kind of lose track of yourself and self-awareness disappears, so does time perception, right? So it's like you're out of the way then, it's kind of how you described it.

And that's, I think, an interesting way to think about the creative process that when you're in there doing the thing, it doesn't feel like you exist. It's just happening, right? And that applies to games and sports and other things. And so what is the relationship between that feeling that it's coming from somewhere else and flow state and self-awareness and time perception in a flow state? I think those things are intimately linked. I haven't seen a lot of good data sort of trying to

slice that up and see how it all works together. I think the intuition for creative ideas is really interesting. And I've talked to a lot of artists and people in the creative industry about that and they kind of, they like the ideas in the book because it can bring legitimacy to this idea that they are experts in their field. And when they're feeling the thing, it is legitimate. They don't

have to try and explain something to other people outside because they're deep in it. They've worked in that space for a long time and everything's working in the flow state. Could, let's say that some of these rules weren't met and you had like a, what you thought was a flash of a creative idea, but it was being driven or being nudged by anxiety or something else, right, or depression or something. Yeah, I don't know. I don't want to say too much.

It might go the other way, right? This is history of association at least between seeming mental health challenges and creativity in many artists in many different ways. And so that might speak against that, right? So it's a complex relationship there that I don't think we know a lot about, but it's a fascinating. If you were to go about trying to define and measurement, like how would you design that? I think you probably want to take two approaches.

One is have people try and be creative, doing a creative practice in the lab, wearing some neural tech, something like try and get them comfortable enough so they're doing that. That's one approach. And then the other approach would be to go out to artists of all kinds and study them and work with them. So they've quite different approaches and try and work with those until they meet in the middle somewhere. Yeah. That's how I think about it.

Somebody must have done MRIs or other kind of brain scans on creative people or creative people in the midst of a creative act to glean some understanding that's going on in the brain. I don't think anyone's brought like the flow state intuition all into that and sort of modeled out the dynamics or thought about how it would work. And when you're in a flow state, so here's a question. So can you have a negative flow state? I'm just terrified and I'm chasing you

or something like that. Is that still a flow state? So we've discussed that in the lab before. Well, it depends on how you define it. If you're outside yourself and you're lost in the moment, lost the moment, you find perceptions going. It sounds like it, right? It's not the way people normally talk about flow state as a positive thing. Can creativity be negative? I guess it kind of can. I don't know. Yeah. It's interesting.

I'd like to jump in there. I'd like to start with the definitional things. What try and really tablurase, I get to a first principal's definition of creativity that, again, like I talked about with intuition, gets to something practical and useful that can help the science but help people as well. My intuition or my bias or my choice around how I think about creativity or even some aspects of intuition is that there's still copious room for entertaining the mystical beyond our ability

to understand. I think humans need to humble themselves a little bit in terms of our capacity to truly understand the nature of reality and consciousness. I'd like to believe, and I do believe, that there are other forces out there and capacities available to us if we can get out of the way. If we can get into a state of presence where we make ourselves available like an antenna to be a channel for higher states of awareness

and understanding. I guess I'm curious what your relationship is to kind of the unknown in that regard as somebody who is this hardened scientist who wants to define these things. I don't know how I'm going to be hard. I hope I'm not hard in this. But I mean like rigorous, I guess the word I would say. One of the things that I think most scientists, I don't know about most, but a lot get wrong is this idea that when you see something like that or something

that you can't explain that is really interesting and fascinating. I'll just go, it's not scientific whatever. Forget about it. What's the point? They confuse the idea of a scientific method and the first witnessing of something weird or curious that picks your interest. It's a very first sort of sign that something interesting might be there and you kind of want to follow it. Of course it's not scientific because you're not doing science at that point. You just notice

something. But that's a crucial and really interesting part of science that's not really discussed that often. So a lot of scientists will, you know, I use my intuition in science. Like I'll notice something. I'll just be like, hmm, there's something odd about that or there's something unusual intriguing and that's like a pool towards that thing, right? The discovery thing I talked about earlier. Of course it's not scientific. You've got to then figure out how would you design

experiment and then bring the science to that thing. For things we don't understand, it's very hard to do that because you're going to get the experiment wrong the first time. You're going to be much guaranteed. So you've got to do agile rapid iterations and try and come at this thing with no preconceptions. I'm personally very open to this. I think anything that looks really interesting just because it hasn't been shown before doesn't mean there's something interesting

there. In the current framework, the way science is mainly funded in most countries is very hard to do that because it's classified as high risk science and one of the sort of criteria that reviewers of grants, government grants is that it's very feasible, but it's going to work. Which means basically you've got to do a lot of the stuff first before you get the money for it, which is a whole other thing. For multiple reasons, it's hard to do that research. I'm quite interested

in it. We're actually starting to do a little bit of dipping our toe in the pond in that direction at the moment. I can't talk about it yet, but it was something we're starting to look into and do some work on. It's fascinating. The way venture capitalists, as in Palo Alto, last week, talking to venture capitalists, and the way they think about investments is that most of those investments will be all gone, but all in it is one. There's one percent chance. There's one thing

that will blow up to be a big Google or a big whatever, a huge company. I think that's an interesting way to think about science. If you're going to look at this unusual mystical or whatever kind of thing you can't explain, if there's even a small percent chance that it could blow up and be something that changes the whole way we think about humans and the brain and the mind, it's worth investing in that because if it works out, it's going to change everything.

I don't think most scientists think like that. I like that. I think when you reflect on how much we don't quite understand and appreciate the limitations of the human mind when it comes to understanding the fundamental nature of reality, like time space. We experience time and space in a linear fashion, but that's not reality. There are other dimensions. There is a fourth dimension.

There's things like quantum entanglement out there that are so fascinating and mysterious that for me, that just basically is nourishment for a spiritual relationship with the undefined, I guess. I guess I'm asking you on a personal level, maybe not as a scientist, like how does a scientist think about the world of spirituality? I'm not saying in a woo-woo way, but in appreciation for the unknown. As somebody who's trying to understand the unknowable, I guess.

Yeah. A fantastic question. I think about it a lot, and I'm fascinated by all the unknown, whether it be everything from mystic spiritual things through to near-death experiences. I think science is the simplest way to think of science is this the best way to get the truth of something. I'm a massive fan of applying science to any of those things. I don't think doing that kills or takes away the magic. I think you can have both coexisting at the same time.

The more you learn, the crazier it gets, right? Yeah. You mentioned quantum mechanics, and I'm often jealous because some of the theories with quantum things and things, moving forwards and backwards in time, like the craziness of that. If I started talking like that with neuroscience, and psychology, people would just laugh me out of the room, right? I get jealous of the guys that all the people that talk that way. But that is reality. Yeah, I know, but I guess they're

back it up with equations and math. And we didn't even talk about free will, the illusion of free will. We can go there and say, yeah. But no, everything that we can't explain, yeah, fascinates me to some degree. I get pulled in lots of different directions. I would love to have infinite amount of time to go deep-dive into all these different things from near-death experiences to psychedelics, through to, you know, holotropic breath work, through to all kinds of things, spirituality,

and deep-dive into all of those. But yeah, I've got to focus on a couple of things at a time. Right. What in focus is a really hard thing? I'm struggled to focus. Somehow you would notice. What is like the big nagging question or study that you would like to perform that you think could help answer some questions that are gnawing at the back of your mind that you haven't yet explored, that you have the liberty to talk about, I guess I would say.

Yeah. So there's that caveat there. There's a fascinating history of things that we couldn't explain from ESP to, I don't even know the right words. We could call them parapsychology, but I don't like saying. And things that there's little tidbits from all over the file. That's file shit. Yeah, right. And if you start going through all the declassified military stuff, there's hundreds of fascinating experiments. And a lot of them, you know, some of them are

really good. They're not done with modern day techniques. So there's interesting stuff there, I think. I don't know. I don't think, you know, is it true or not? Is the right way to think about it? And I think it's hard to study these things when you don't know what is going on, whatever the mechanism is. And going in there and just running a single experiment and then deciding, didn't work, forget about it. It's all bullshit kind of thing. It's not the right approach.

So yeah, there's a whole, there's a whole lot of juicy stuff there. That I think it would be fun to, if we had infinite resources to deep dive into. With the advent of AI, are there tools on the horizon in the neuro science context that you think will be helpful in better understanding the brain? When you think of like the however many neurons

there are in the brain, like it says incomprehensible organ, right? That's so complicated that I can't help but think this machine learning tool that's so good at analyzing and synthesizing information from massive data sets must have some kind of application in your field that could elucidate kind of some of these answers and make sense of some of the mysteries. Absolutely. I think all scientists are like getting more and more excited to see how AI can

plug in, right? We're seeing what is it? Google's deep mind to come out with this protein folding stuff and I think that AI will plug into every form of science and not just, so the obvious thing is that you can get it to just like read all the papers that exist and the hundreds of papers that come out every day that no human can read and process all that and look for the commonalities, the overlaps, the missing themes and all this sort of stuff. So there's all that analysis side

which will be interesting in itself. And then there's that, yeah, the brain is hugely complex and trying to use AI to analyze the data will rapidly speed things up and let us do things that we can't do at the moment. So that is on the near horizon, if not happening already. Yeah, I was wondering if there isn't already, you know, some tool that... So people have put it to good use, there's been papers out sort of doing real time decoding of

what people are thinking or seeing, right? So you can look at a bottle and you've been wearing a thing and using AI, you can decode and it'll say it'll recreate a picture of the bottle I'm looking at. It's not perfect, but you can see what it is. So you can take that one step further to imagery, to imagining I'm thinking of something and I can decode it from my brain activity, put it up on a screen, then you have dreams, right? You can record someone's dream. So I think that

will all happen at some point. There's the actual neurotech as well that needs to sort of improve getting high resolution, more data from the brain, more detailed, more time sensitive data, and then the AI tools to analyze that. So I think that's happening already. Yeah, what is your sense of neural link and its potential to kind of fulfill that promise?

It's interesting. I mean, other university labs have done what they've done already. So they're not, I think they're, I don't think they're more advanced than other groups or other university groups that have implanted things and had people control the computer or control their robotic arm and do these kinds of things. But certainly the speed and the speed of the engineering side of it doesn't typically exist inside university. So when you add that into the mix, I think it could

probably go further faster. So it'll be really interesting to see. I mean, it does seem like there's been some interesting breakthroughs here. And given Moore's law and everything that's happening so quickly here that it's probabilistic that it's going to get figured out in a meaningful way. Yeah, I think I don't know how to feel about that, which would be having a sort of transhumanism aspect of it. And you still got to have surgery, right? It's not like everyone's going to be

lining up. Right. I think putting it, I don't think I'd be able to. Yeah. And listen, if you have a spinal injury or some, you know, to the extent that there are therapeutic use cases for it, like of course, but to the extent that we're becoming these kind of hybrid animals, I guess we already are, right? Like where our phones are adjunct to us all. Part of their appendages and our mind. And this is only going to accelerate and lead us into some

strange brave new world. Yeah. Right. Yeah, there's so many, I mean, yeah, talk about exponential functions, right? There's all these exponential functions happening simultaneously and they're into twine and all these different fields. Yeah. And they're mixing and they're bouncing off each other. And it's at the hands of the uncertainty, right? And you can't predict what's going to happen. There's too much happening. Right. Yeah. Right. They say, may you live an interesting time?

But maybe a little too interesting. I don't know. You know, with respect to intuition in all of your research and study of this, what was the most kind of surprising or unexpected discovery that you made about the nature of intuition? Was there anything counterintuitive, I guess? You didn't expect. Probably not counterintuitive. I think it was, it was, I mean, intuition aside, just intuition around intuition led you astray. So meta.

The fact that in real time, our brain can mix conscious and unconscious signals. There's two data streams and they're mixing together and influencing us in every moment of our lives or our waking lives, at least, actually all our lives. That simple fact was really, I think just like call it intuition or whatever you want, that our brain is constantly mixing these two sources in. And what does that mean for, we think of ourselves as these complex, fully

conscious beings, right? But we're going to have these feelings, we don't know where they're coming from, that will drive behavior. And you can think about that and you can apply that to elections and people saying, I'm going to vote for this person and then they go into the voting booth and they probably have some emotion that hits them in the gut or something. And then they do something totally different to what they said they were. Or you have these momentarily

urges that people will follow. And so just questioning how fully conscious most of us are, most of the time, I think is really interesting. So I think a lot about that and how that can be weaponized, like a full understanding of that can be used to manipulate people for whatever

end. Yeah. So talk about free will. Like one of the, I know this is a deep topic, two hours on free will go for one of the parts of the conversation that people don't often talk about is that we, you know, you walk into a supermarket and you're being controlled and biased by all, you know, things at eye level, things of certain colors and they're grabbing your attention. And so your behavior is any shop or any website is being manipulated. And you can think about that as taking

away free will and you don't even notice. Taking away free will that you didn't have anyway. Go ahead. No, but that is a point, right? So if I can control, let's say I control your behavior. But the, the punishment, the pernicious part is that you believe your free agent, right? We believe that you have that agency in choice when in fact you're being manipulated in subtle ways that you're not cognizant. Yeah. And that's happening to us all day long. Exactly.

On my point, every algorithm is creating realities based on that. But we don't feel it. And so this idea, because people think, oh, I feel like I have control of, I have free will, therefore I must. My point is that I can, I can take away, I can sort of up and down, regulate how much I can control your behavior in the lab. And you don't feel any different. So I can like bias you by brain stimulation or by priming you in different ways to do this,

we'll choose that. And you don't feel anything. You don't know when you're being controlled. But that gets to my point about how we overestimate our agency when it comes to intuition. Or we, we over trust our intuition. Because we are completely unaware of the many, many ways every single day that we're being nudged and impulsed to make decisions in a particular way.

Just think about how many, you know, things you scrolled on and billboards you saw, all the stimuli that's, that's like percolating this brew in your unconscious mind all the time that's driving your intuition and creating decisions under the illusion of free will and agency. Yeah. And that's only going to ratchet up like exponentially with the AI, you know, kind of tools that we were talking about. Yeah. Yeah. I mean, I don't think we have, I don't think there's any

evidence we have free will, which might be a controversial statement. Maybe it's not any more. But it's certainly crucially important that we feel like we do. When we see like in, you know, depression and mental health situations where people feel like they have lost control, they don't have agency or free will. It's quite devastating. So at least thinking you don't have free will is a really bad thing. So it's really important. We feel like we have agency and control

even if we don't. So you as a neuroscientist, convinced we have no free will, but still has to play a trick on your own mind to convince yourself that you have free will. Absolutely. Yeah. Like a like this dissonance within you. Kind of. Yeah. Yeah. But it's important that I, that I, yeah, I must persist in this delusion that I have free will in order to be a happy person. I must remind myself of this every single day. Pretty much. Is that, is that bad?

Well, it's nihilistic to believe otherwise, right? Yeah. It's certainly not going to make you happy if you think you have no agency in your life. No, everything is predetermined. Yeah. Yeah. You crash. But you're here to say that it actually is. I say there's no, I haven't seen any convincing evidence that there's any free will. We have free will. Right. Put that way. Yeah. Did you see this limited series called devs that came out a couple

years ago, Alex Garland, the filmmaker who made civil war. The quantum stuff. Yeah. Yeah. It's basically Nick Offerman plays this tech wizard who has this ultra powerful quantum computing machine. That was cool. I've been so powerful. It can, it can basically absorb and synthesize every data point in the known universe with such precision that it can predict the future with, you know, complete fidelity. So it knows everything that's going to happen.

And what does that do to us and our behavior and our lives and how we think of ourselves and the human race? Yeah. Yeah. That was a great, that was a great series. Yeah. So I don't know what to do with that. I feel like we're going in a really pessimistic direction here. Lift it up. Like, give us some hopefulness and intuition is real. Inspiration is real. If you, if people doubt it, or think that that's all BS, it is real. We can understand it with all the science we already have.

Right. We can understand it. We can unpack some simple rules for when we should or shouldn't use it. Following those rules, I really think we can improve people's decision making and sort of a way to guide and blend the emotions and the rational decision making together in a harmonious way.

So I encourage people to have a daily practice of intuition, practice with a small decisions, have maybe there'll be an app at some stage, but otherwise have a little diary or something, or they'll have a little table where you keep track of what you felt, where you felt it, and what the decision was and what the outcome was, and with you happy with that. And then see how you can improve that over time, like training or practice going to the gym or whatever it might be.

I like that it emphasizes and underscores the importance of paying attention to how you feel. Because we're in a culture that over emphasizes the intellect at the cost of those somatic experiences, which we're kind of trained over time to just repress or ignore. But those are powerful signals that are guiding us and trying to lead us in the direction we're meant to go. And when we're repressing them, we're ignoring them, we're denying them, and just

living entirely in our heads, we're missing out on the fullness of human experience. But also, the intuition that is there for a purpose, which is to guide you responsibly. There is an Eastern mysticism in there too, like the head versus heart and the relationship between the intellect and all of these bodily signals that are, I think, much more important than we give them. The book and your work is a call to action to remember this.

I think so. Yeah. Yeah. And so there's something ancient about that too. There is. And it's something that, I mean, it's funny because intuition is, you know, what a decade ago was huge in the US military, right? That was how to hold programs, trying to look at these spotty cents they call them in the military. And then it's, you know, is that part of the men that steric goat stuff? That was different. So that was more of like,

that was more of an X-Files. Yeah, that's what that's about. That's the secret. I can't talk about that, Richard. I can tell you, but I have to kill you on a whiteboard, you'll have to. Now I know. Defense contractors. That's how you're making a living. You parents, right? Having kids, you know, you have intuition very quickly about like the different tones in the way a baby will cry. It's serious or not serious. You learn that rapidly, right?

Through it to the more mystic in the spiritual. Like there's something and sports, right? Playing at any kind of sport is it? You know, you have to take rapid action and run this way, run that way past the ball. You don't have time to logical. You've got to feel it. There's two options. This feels better. Do it, right? That's a form of intuition. And so it's something that's plugged into so many different fields and left and right. And you know, in so many different ways

that I think it can tie everyone together in really interesting ways. Yeah. Beautiful man. Yeah. Well, my intuition is that this conversation went quite well. And I have a certain level of mastery in this domain here. So I say that with confidence. That was brilliant, man. I love the work that

you do. And like I said at the outset, like I really do think it is profound. Anybody who's decided to commit their life and their work and their mission to better understanding the mind, consciousness, it's really getting at the root level of, you know, solving the most fundamental problems that plague humankind and trying to find a way to kind of allow us all to level up.

Because if we can improve not just our intuition, but our relationship with our conscious awareness and our lived experience, that is truly the only way that we as, you know, a collective are going to be able to solve these very real dire and existential problems that we got all pessimistic about. Yeah. So thank you. No, thank you, Rich. Thanks for supporting me and thanks for supporting the mission behind the book to get this intuition out there into the hands of everyone and

improve their decisions and their lives. Yeah. Thank you for the support. Yeah. Beautiful man. So the intuition tool kit is available. Bookstores everywhere. So do the whole thing. I mean, hold it up. Show it to everybody. Just be shameless. Yeah. Look at the elements. Shameless. Shameless. Yeah. It's brilliant work. Thank you. And much luck and please come back and share with me your adventures, especially when you get super ex files about stuff. Yeah. Bring the ex files

stuff. All right. Stay tuned. And I come to Australia from time to time. So maybe I can drop in. Yeah. I'd love to see the lab and kind of what you're up to at any time. Awesome man. Thank you. Thank you. These children. This episode was brought to you by seed. Visit seed.com slash ritual and use the code 25 ritual to redeem 25% off your first month of seeds DSO one daily symbiotic. That's it for today. Thank you for listening. I truly hope you enjoyed the conversation.

To learn more about today's guests, including links and resources related to everything discussed today, visit the episode page at ritual.com where you can find the entire podcast archive, my books, finding ultra, voicing change in the plant power way, as well as the plant power meal planner at meals.richroll.com. If you'd like to support the podcast, the easiest and most impactful thing you can do is to subscribe to the show on Apple podcasts, on Spotify, and on YouTube,

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