#6 The Great Pandemic Promotion Pivot

The COVID-19 pandemic has changed the way we live, shop, and eat. It’s also changed the way USA Rice promotes the rice industry. Director of Domestic Promotion Cameron Jacobs joins the podcast to talk about the great pandemic promotion pivot and the role U.S.-grown rice can play as the battered restaurant industry stages a comeback. Michael and Lesley also ask listeners to let them know about local restaurants that are serving U.S. rice so they can give them a shout out and maybe send some business their way.