3 Ways to Leverage Evaluation Criteria in an RFP Response - EP118
Episode description
Evaluation criteria seems to be a bit of an afterthought for most companies bidding on RFPs.
Sure, it’s one of the first things you look at. But are you making the evaluation criteria an explicit part of your bid strategy? And are you using it to your advantage in the content of your RFP response?
On this episode of the podcast, I share 3 ways to leverage evaluation criteria in a proposal, challenging you to put yourself in the shoes of an evaluator and imagine the scoring tool they might be using to judge your RFP response.
I explain why it’s crucial to use keywords that appear in the evaluation criteria throughout your proposal and describe how to map the evaluation criteria to your response.
Listen in for insight on identifying what is most important to the client and learn how to use evaluation criteria to build out your bid strategy and write effective content for a proposal response.
Key Takeaways3 ways to leverage the RFP evaluation criteria in your response
What it looks like to put yourself in the shoes of the evaluator
How to demonstrate an ability to communicate complex information to diverse audiences
How to leverage the language they use in evaluation criteria statements
What it means to map the evaluation criteria to your response
How to use callout boxes and specialty icons to map evaluation criteria to your response
Why evaluators may have very little knowledge of the RFP itself
How evaluation criteria reflects what is important to the client
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Email podcast@rfpsuccess.com
ResourcesBid Strategy on RFP Success Show EP085
Book a Call with the RFP Success Company