Breaking Down Silos and Creating Alignment Across the Funnel With Jeff Ignacio and Timothy Hughes
Mar 29, 2024•26 min•Season 1Ep. 37
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Episode description
Our host Jeff Ignacio sits down with Timothy Hughes, author of ‘Smarketing’ and CEO of DLA Ignite, to discuss collaboration and alignment. They cover the sales and handoff process, how to measure success and ratios. They also discuss the power of social media, the dark funnel and leading indicators.
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