What do hamster photos, AI-powered marketing, and global event domination have in common? In this episode, Heather Holst-Knudsen sits down with Laura Davidson , CEO and co-founder of Tag Digital , to uncover how she turned a scrappy startup into a global performance marketing powerhouse for events. From their first client win with UBM to building AI-powered digital twins and tackling the zero-click future, Laura shares bold insights on data, creative, authenticity, and the leadership grit it tak...
Jun 27, 2025•47 min•Season 2Ep. 8
In this episode of The Revenue Room , host Heather Holst-Knudsen speaks with Michelle Troop, Chief Revenue Officer of Ai4 , the world’s largest artificial intelligence event. Michelle shares how she helped scale Ai4 from boutique gatherings into an 8,000+ attendee juggernaut—and how her entrepreneurial mindset has led to multiple successful event acquisitions. She breaks down the playbook behind Ai4’s revenue transformation, including: How to enable your sales team to go beyond square footage Wh...
Jun 24, 2025•50 min•Season 2Ep. 7
In this episode, Heather sits down with Brian Weaver , the innovative mind behind Chronicle , MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI. Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and pr...
Jun 17, 2025•50 min•Season 2Ep. 6
In this episode of The Revenue Room Podcast , Heather Holst-Knudsen sits down with Anne Lafère, Co-CEO of Easyfairs, to explore how the company is transforming the events industry through deep digital integration, centralized technology, and a fiercely data-driven culture. Anne shares how Easyfairs uses AI to improve personalization, predict attendee no-shows, and enhance both customer and employee experience. They discuss the company’s transition from family-owned to private equity-backed, the ...
May 01, 2025•43 min•Season 2Ep. 5
In this episode of The Revenue Room , host Heather Holst-Knudsen sits down with Orson Francescone, Managing Director of FT Live—the global events division of the Financial Times. Under Orson’s leadership, FT Live has delivered record-breaking growth, producing over 240 events in 2024 alone. Join us as we explore Orson’s 20-year journey in the B2B events industry, from his early days as a conference producer to running massive global trade shows, and now leading one of the most innovative event o...
Mar 24, 2025•53 min•Season 2Ep. 4
In this episode, Tina Hannagan, EVP & GM of Asset Intelligence at Fusable, shares how she led the transformation of Fusable from a traditional media business into a data powerhouse. Tina discusses the journey from siloed brands to a unified data strategy, the importance of strategic partnerships, and how data integration enhances customer value. She also dives into the role of AI, sales transformation, and leadership development in building a modern revenue organization. 🔹 Key Topics: Break...
Feb 11, 2025•55 min•Season 2Ep. 3
Narisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating the...
Jan 21, 2025•1 hr 3 min•Season 2Ep. 2
Constance Sayers, President and Chief Revenue Officer of GovExec, joins The Revenue Room to share her journey of transforming a traditional media company into a data-driven intelligence platform. From managing 16 acquisitions in one year to pioneering innovative AI-driven solutions, Constance offers invaluable insights on redefining revenue streams and scaling businesses in the information and media industry. This episode is a must-listen for leaders navigating the challenges of transitioning to...
Jan 14, 2025•1 hr 2 min•Season 2Ep. 1
Welcome to another episode of The Revenue Room™ Podcast ! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey. Key Takeaways : Will Lee's impressive career trajector...
Dec 19, 2024•56 min•Season 1Ep. 23
In this episode of The Revenue Room , host Heather Holst-Knudsen, CEO of H2K Labs, chats with Matt Yorke, CEO of The Channel Company, about building scalable, predictable revenue streams in the B2B tech ecosystem. Matt shares insights from his 25+ years of leadership at the intersection of media, technology, and data, revealing strategies for leveraging AI, data, and streamlined processes to fuel enterprise value. From hiring the right team for private equity-backed businesses to launching into ...
Dec 16, 2024•49 min•Season 1Ep. 22
In this episode of The Revenue Room Podcast , host Heather Holst-Knudsen, CEO of H2K Labs, sits down with Mike Carlucci, Chief Operating Officer at Clarion Events North America. With over two decades of experience in the events industry, Mike discusses the power of leveraging data, alignment between sales and operations, and creating exceptional customer experiences. Together, they delve into the strategies and innovations that have helped Mike transform operations and revenue strategies at Clar...
Dec 06, 2024•54 min•Season 1Ep. 21
Join us for an engaging conversation with Anna Anisin , a trailblazer in leveraging artificial intelligence for business innovation. Anna shares her expertise on transforming industries, redefining revenue streams, and enhancing enterprise value using AI. With a focus on actionable insights, this episode is a must-listen for CEOs and leaders ready to embrace AI as a strategic tool rather than a simple automation solution. What You’ll Learn in This Episode: AI’s Strategic Role in Business: Anna’s...
Dec 06, 2024•52 min•Season 1Ep. 20
In this episode of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Peter Cohan, associate professor at Babson College, strategic consultant, and author of Brain Rush. Together, they explore the transformative role of AI in driving revenue growth, creating competitive advantages, and reshaping leadership strategies. Key Topics Covered: AI’s Value Pyramid: Peter introduces the concept of the AI value pyramid, outlining how businesses can utilize AI to overcome creator's block,...
Dec 05, 2024•58 min•Season 1Ep. 19
In this episode, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of leadership, innovation, and data-driven strategy with Paul Miller, CEO of Questex. Paul shares his journey of transforming Questex into a cutting-edge, data-centric organization, discusses key lessons in navigating remote leadership, and offers insights into building growth strategies in today’s fast-paced business environment. Whether you’re leading a team or looking to stay ahead in your industry,...
Nov 26, 2024•1 hr 1 min•Season 1Ep. 18
In this episode of The Revenue Room podcast, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of data, AI, and culture with guest Doug Llewellyn, CEO of Data Society Group. They explore how companies can leverage data and AI to drive transformation, empower workforces, and create enterprise value. Doug shares insights on building data-literate organizations, the evolving role of Chief Data Officers, and strategies for navigating the fast-paced AI era. What You’ll Lea...
Nov 25, 2024•52 min•Season 1Ep. 17
In this insightful episode, Heather Holst-Knudsen sits down with Chris Dyer, a leading authority on company culture and remote work. Chris shares his journey from CEO of a rapidly growing company to a global leadership speaker and bestselling author. He discusses his seven-pillar framework for building strong, effective company cultures and how organizations can optimize their work environments, whether in-office, remote, or hybrid. Key Topics Discussed: RevvedUP Event Overview: Heather announce...
Nov 12, 2024•56 min•Season 1Ep. 16
In this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams. Key Topics: RevvedUP 2025: Heather announces t...
Oct 29, 2024•54 min•Season 1Ep. 15
Episode Overview: In this episode of The Revenue Room™ , host Heather Holst-Knudsen sits down with Lucky Gunasekara, CEO of Miso.AI, to explore the intersection of AI and media, and how Miso.AI is driving innovation for publishers, news media, and online education. The conversation touches on topics like personalized AI search, increasing audience engagement, and creating new revenue streams for media companies using AI. Key Discussion Points: Introduction of Miso.AI: Miso.AI is described as a h...
Oct 08, 2024•49 min•Season 1Ep. 14
In this episode, host Heather Holst-Knudsen chats with Liz Irving, President of Clarion Events North America. With over 20 years of experience in the events industry, Liz shares her insights on data-driven decision-making, leadership, and innovation. She discusses her journey from marketing to president, how Clarion has transformed under her leadership, and the importance of customer-centricity in events. Liz emphasizes how data and AI are reshaping the events business, including how Clarion is ...
Sep 29, 2024•41 min•Season 1Ep. 13
In this episode, Nino Tasca, a seasoned product leader and former Director of Product Management at Google, shares his insights on driving data and AI transformations in B2B media companies. Drawing from his experiences at Google and Northstar Travel Group, Nino emphasizes the importance of integrating data and digital solutions to connect buyers and sellers, enhance user experience, and optimize revenue in industries like media and events. Nino Tasca is an executive advisory board member of Rev...
Sep 29, 2024•52 min•Season 1Ep. 12
Heather talks with Jane Qin Medeiros, General Manager/EVP at Industry Dive and studioID. In this episode, Jane shares how these companies are combining niche audience data with cutting-edge content marketing to drive significant revenue growth. Jane is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI....
Aug 28, 2024•34 min•Season 1Ep. 11
Heather talks with Denise Medved, Chief Commercial Officer, Informa Markets North America. This episode explores Medved's extensive career in the B2B and B2C events industry, her current role at Informa, and the challenges and opportunities in leveraging data for revenue growth and business transformation in the events sector. Denise is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/informatio...
Jul 30, 2024•36 min•Season 1Ep. 10
Kate Spellman, Chief Commercial Officer at Questex , discusses the transformation of the B2B media industry and the importance of data and technology in driving revenue. She highlights the need for businesses to be data-driven and to focus on delivering a great customer experience. Kate also emphasizes the role of AI in value creation and the challenges of implementing AI in the industry. She shares how Questex uses data to empower its commercial team and drive better customer results. Kate is a...
Jul 22, 2024•44 min•Season 1Ep. 9
Welcome to The Revenue RoomTM, where we explore the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships. In this episode, Heather sits down with Amy Roman, CEO of Amplify GTM, to discuss the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer pac...
Jun 07, 2024•43 min•Season 1Ep. 8
In the latest episode of the Revenue Room™ Podcast, we had the pleasure of hosting Thomas Bohn, President and COO of Advanced Home Improvement Media. Tom shared the company's fascinating growth trajectory, the inspiring company culture amidst accelerated change, and strategic plans to leverage digital solutions and data to diversify revenue streams and create unique customer value. Key Takeaways: Data and Analytics: The crucial role they play in driving business growth. Innovative Digital Soluti...
May 15, 2024•43 min•Season 1Ep. 6
This podcast, hosted by Heather Holst-Knudsen, gathered leaders in the B2B media, events, and information industry to discuss the critical role of data in enhancing business value and navigating mergers and acquisitions. The conversation explored how the importance and use of data have evolved in recent years, particularly in the context of company valuations and M&A activities. Participants included Kerry Gumas, CEO @ Metacomet Advisors, Reed Phillips, CEO @ Oaklins DaSilva+Phillips, Mark Z...
Dec 13, 2023•51 min•Season 1Ep. 5
Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process & product standardization, and culture change. And, of course, a single source of revenue truth data strategy. Guest Speakers: Denise Medved, Chief Commercial Officer of Informa Markets, North America Matt York, CEO, The Channel Company (CRO of Foundry at the time of the recording) Key...
Oct 25, 2023•52 min•Season 1Ep. 4
Here are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations: Title: Developing a Single Source of Revenue Truth in Complex Data Environments Key Topics Covered: - Introduction to the concept of a single source of truth (SSOT) for revenue data - Value creation and tracking through SSOT implementation - Steps for developing SSOT tools and technology - Common pitfalls to avoid when implementing an SSOT strategy - Importance of "righ...
Oct 03, 2023•48 min•Season 1Ep. 2
In this episode, Heather Holst-Knudsen, CEO of H2K Labs, and Chad Rose, CEO of InsightOut, dive deep into the world of predictive analytics for B2B media companies. They cut through the hype to explore realistic opportunities, potential pitfalls, and best practices for implementing predictive analytics to drive revenue growth and mitigate risks. Whether you're just starting your data journey or looking to refine your existing analytics strategy, this episode offers valuable insights and practica...
Oct 03, 2023•49 min•Season 1Ep. 3
In this episode of The Revenue Room,™ host Heather Holst-Knudsen and guest Chad Rose discuss the importance of automation for data-fueled revenue growth in the business information industry. They explain how starting small can help alleviate work from a team, build internal support and clear ROI thresholds. They also share their insights into data cleanup and quality, as well as strategies to measure success. Tune in now to learn more! About Heather Holst-Knudsen Heather Holst-Knudsen is the fou...
Jun 22, 2023•36 min•Season 1Ep. 1
