Winning Buying Groups: Using Data and ABM to Influence Complex B2B Deals ft. Sydney Sloan
Apr 30, 2025•44 min•Ep. 74
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Episode description
This episode dives deep into how modern marketing leaders are using clean data, intent signals, and ABM to win over buying committees in complex, high-stakes deals. We are joined by Sudney Sloan, Chief Market Officer at G2. She is a 4X CMO, board member and advisor with decades of experience in driving transformative growth and innovation for high-tech companies.
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