Using Customer Data to Improve the B2B Customer Journey ft. Leore Spira

Welcome to Season 2 Episode 6 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going! Episode Host - Abhijeet Vijayvergiya https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/Episode Guest - Leore Spira https://www.linkedin.com/in/leorespira/Podcast Details: Podcast page - https://bit.ly/3UznQ4U Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20loungeApple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872Episode Details: Succeeding in current times require B2B businesses to have a maniacal focus on the customer. This means revenue leaders driving businesses must have full visibility into the various stages of the customer journey. And meet them where they are, in the medium of their choice and with the exact kind of information they might be looking for. This is possible by having access to customer data. Business leaders need to be able to capture this critical customer data, the insights from which can be used to run predictable revenue engines. How can RevOps teams approach customer data in a way that helps them generate more revenue for their business? Let’s explore with our guest today. We have Leore Spira who is currently heading Revenue Operations at Buildots. Want to learn more about Nektar? Talk to our team - https://bit.ly/3MishjZ #b2bcustomerjourney