Using Customer Data to Drive Efficient Revenue Growth ft. Mollie Bodensteiner

Welcome to Season 2 Episode 10 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going! Episode Guest - Mollie Bodensteiner https://www.linkedin.com/in/molliebodensteiner/ Episode Host - Bhaswati B https://www.linkedin.com/in/bhaswati-bhattacharyya-9307768b/ Podcast Details: Podcast page - https://nektar.ai/podcasts/ Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3 Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872 Episode Details: Revenue leaders have been asked to drive efficient and effective revenue growth in the current economic environment. And to be able to reach this goal requires an uncontested access to all the customer data that companies have. First-party customer data, if captured in a complete and accurate manner, and kept updated with automations - can grant powerful insights to revenue teams to increase pipeline. Unfortunately, most organizations don’t have access to clean, complete and updated customer data in core systems like CRM. They are drawing insights from data that is getting stale at rocket speed, is incorrectly entered, or incomplete. As a result - they miss out on countless revenue opportunities. This is where the role of RevOps becomes crucial. They can not only identify these data gaps, but also install processes and tools in place that can help systems like CRM capture customer data in a complete and accurate manner. Let’s learn more about the importance of customer data and how RevOps can play a role in leveraging powerful insights from it from today’s guest. Mollie Bodensteiner! Mollie is the Global Revenue Operations Leader at Deel. She is a RevOps leader with a demonstrated history of leveraging data to produce efficient results. She is passionate about utilizing technology to drive performance and innovation. Want to learn more about Nektar? Talk to our team - https://bit.ly/3MishjZ #customerdata