Decoding the Buying Groups Model: Strategies for Success ft. Evan Liang
Episode description
B2B buying is never just one person. According to Forrester Research, more than half of global business buyers purchase in complex buying scenarios that include more people, more departments, and generally higher price points. And this group can be made up of 7 to 20 people!
Unlocking the power of buying groups is a crucial aspect of the B2B landscape. Join us as we uncover the strategies, insights, and best practices that constitute a comprehensive guide to mastering the dynamics of buying groups.
Joining us today is Evan Liang. Evan Liang is the Co-founder and CEO of LeanData. Prior to launching LeanData in 2012, Evan worked in product, strategy, and business development roles at Microsoft, Ebay, Caring.com and Smart Modular Technologies as well as associate positions with venture capital firms Shasta Ventures and Battery Ventures.