175 - Data Leadership W/ Greg Lim
Episode description
Greg was previously the CMO at LifeLock. He is a seasoned executive with a unique knowledge of start-ups and how to create innovative strategy and align it with practical execution to achieve exceptional results. Greg possesses a progressive and diverse background in Marketing (brand management, digital and traditional marketing, business-to-business (B2B) and business-to-consumer (B2C) marketing), Finance (budgeting, planning, debt & equity raise, IPO) and Operations (process improvement, risk management, call centers and reporting & analytics). He has over 17 years of experience, ranging from Chief Marketing Officer of a $1B+ public company to the financial lead of a start-up that went public.
Greg is currently CEO and Co-Founder of Persosa. We chat about:
- Using data to lead
- Ethical & Transparent data collection
- The All Blacks & "Sweeping The Sheds"
- Data driven solutions
You can reach out to Grear @ Greg@persosa.com
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