223 | How to Leverage Black Friday to Clear Your Dead Stock

Do you have too much stock in your business right now? 

If you feel like a lot of money is tied up in stock and there is not quite enough in your bank account right now, you are not alone. 

So I thought with the Christmas season fast approaching I would give you some practical ideas about how you can change that fast. Particularly, I am going to focus on how you can leverage all the fuss around Black Friday to clear your slow-selling dead stock without damaging your brand.

[02:14] The Impact of Discounts on Brand Perception

[03:29] Effective Stock Management Strategies

[06:49] Identifying and Categorizing Stock

[13:39] Promotional Tactics for Slow Sellers

[17:57] Final Tips and Recommendations

Links:

Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/