Get out of Marketing Debt (daily snippet)
Matthias realizes that his upcoming book needs a new title. This episode shows why and how.
Aug 04, 2023•2 min•Ep. 18
The Reluctant Marketer
Marketing doesn't come naturally to everyone. Matthias explores with his guests what our listeners can do who don't "want" to do marketing but feel they "must".
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Episodes
Marketing Book Promotion Tactic (daily snippet)
Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.
Aug 01, 2023•57 sec•Ep. 17
Integrating Software with a Community of Introverted Marketers
2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".
Jul 30, 2023•2 min•Ep. 16
Challenges in Software Development (daily snippet)
Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!
Jul 29, 2023•49 sec•Ep. 15
Perfecting the Single Login Feature (daily snippet)
Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.
Jul 28, 2023•47 sec•Ep. 14
Joining a Community of Authors, some Business Shifts (Daily Snippet)
Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS to avoid dual logins.
Jul 27, 2023•1 min•Ep. 13
Revising Marketing Techniques for Introverts (daily snippet)
The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle writing mode". See https://2quiet2market.com/blog/revising-marketing-techniques-for-introverts/
Jul 26, 2023•1 min•Ep. 12
Starting to write a book with Scrivener (daily snippet)
Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.
Jul 25, 2023•1 min•Ep. 11
Revamping My Business Model (daily snippet)
Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the software.
Jul 23, 2023•2 min•Ep. 10
Systematize Your Marketing with Fab Giovanetti
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing. She lives what it says on her T-shirt: "Market to Hearts!" In this episode, she talks about marketing systems, i.e. sets of procedures that have defined inputs, a step-by-step recipe, and some outputs. Such marketing systems can make marketin...
Apr 23, 2023•44 min•Ep. 9
Never Run Out of Marketing Energy as a Solopreneur with This Basic Structure
Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. Having structure and processes for your marketing works wonders to help you "keep at it". 00:40 Problem: No energy for marketing 02:24 Places: Find the people 04:13 Channels: Write and re-purpose 05:45 Material: Make it interesting 06:27 Tools: To get Your Story out there 08:12 PRO TIP: Have a system! Learn more about the 4-bucket ...
Apr 12, 2023•10 min•Ep. 8
Use Social Listening to Simplify Your Marketing with Marie Martens
We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing! Listen to her marketing secrets: 00:00 Intro 03:43 How does Marie position Tally? 08:05 Where acquisition and conversions come from 12:50 The marketing channels for Tally 17:00 Marie gives insight into Tally's audience 18:52 Learning from a customer onboarding survey 21:42 What happens when Marie "...
Apr 03, 2023•44 min•Ep. 7
How to Craft a Compelling Story for Your Business That Sells
The StoryBrand Framework Explained You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audien...
Mar 27, 2023•9 min•Ep. 6
How to Make Sales Easier by Proper Positioning of Your Product
Got a cool product but people do not understand it? Improve your positioning! When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understood is not going to get more people to trust you. And when people don't understand what your product does, they will compare it to other products from t...
Mar 12, 2023•11 min•Ep. 5
What a Reluctant Marketer can learn from a Pro Drummer
In this episode, I've got a marketing tip for you (a good one if you've got other things to do besides marketing). The tip I have helps you... - to get greater visibility for your product or service, - to reach more people with almost the same amount of writing as before. Let's look at a master drummer Rob 'Beatdown' Brown and what he does to save time and energy on exercising. As solopreneur marketers, we can learn from that and become more effective and efficient in our marketing. === To read ...
Feb 26, 2023•10 min•Ep. 4
Market it without "marketing it" with Noah Bragg
Noah Bragg is the founder and maker of Potion, a website builder that turns Notion pages into a website within minutes. Matthias and Noah talk about how Noah managed to find his own successful style of marketing, although he says that marketing "is not necessarily his strong suit". This is something we can learn from as introverts to whom marketing does not come naturally. The key points in this podcast interview: 06:19 The early days: Building in public with daily 2-minute videos on Twitter 13:...
Feb 12, 2023•46 min•Ep. 3
Build your own marketing habit, even if you hate marketing!
You can find the transcript of this podcast episode here: Wanna be a successful solopreneur? Build your own marketing habit even if you hate marketing! – The Reluctant Marketer Podcast #2 Here are links to other things I mentioned in this episode: Blog post: Why a regular, introverted Solopreneur needs a new Mindset before they can market their product Website: Coding Week, Marketing Week Article: SPME, a marketing habit for solopreneurs who have other things to do besides marketing Free PDF dow...
Feb 05, 2023•9 min•Ep. 2
Introverts can Thrive in Marketing with Ana Bibikova
Introverts can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1 Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders with very limited financial resources to launch more successful and useful products that help real people solve real problems. She has been mentoring and consulting startup founders in accelerator programs and on a one-on-one basis for 3 years...
Jan 29, 2023•1 hr 2 min•Ep. 1
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