The Price Reduction Script That Every Agent Should Master with Patrick Ferry

In this episode of the REDX Podcast, real estate coach and marketing strategist Patrick Ferry joins Curtis Fenn to unpack what agents must do to win in today’s market. From mastering pricing conversations to delivering value through seller reports, Patrick delivers high-impact scripts and strategies agents can use immediately.

Here’s what you’ll discover in this episode…

• How to confidently lead pricing conversations without fear or conflict

• A 6-option framework for price reductions that sellers actually agree to

• How to future pace sellers with market feedback and behavior insights

⏱️ JUMP TO THESE TOPICS

👋 0:40 – Meet Patrick Ferry: Coaching background & real estate legacy

📉 3:00 – What the market is signaling: Expired listings & growing uncertainty

📈 4:19 – Why Q2/Q3 is a huge opportunity for expireds (if you’re prepared)

💬 6:33 – Price reduction scripts that get results without blaming anyone

📊 12:38 – How to package your expertise as “new information” sellers want

🛠️ 17:00 – 4 components of a powerful weekly seller report

🧠 24:59 – “Review your options”: Patrick’s 6-option price reduction script

📉 30:01 – The power of micro price reductions for listing visibility

📣 34:46 – Understanding buyer behavior: A listing agent’s secret weapon

📺 39:37 – Where to get Patrick’s seller report + YouTube & newsletter tips

🏆 41:24 – Final advice: Stop chasing leads. Become a sought-after advisor.

📬 REACH PATRICK FERRY
📌 YouTube: https://www.youtube.com/@PatrickFerryCoach
📌 Coach Patrick's Sales Conversion Lab (Monday Masterclass): https://patrick-ferry.kit.com/f44ba81000
📌 Price Reduction Guide: https://patrick-ferry.kit.com/2664c5cc12

📚 RESOURCES

📌 REDX Prospecting Community Facebook Group: https://www.facebook.com/groups/338535896636645

📌 REDX Expired Leads: https://www.redx.com/products/expireds/