How to Build a Recruitment Marketing Content Engine We know that producing quality content is mandatory in todays world of hyper competition for attention. And whilst many of us have enough in us to produce one or two pieces here and there, very few of us have the ability to consistently output high quality stuff. Why is this? How come other people are more able? Is it just talent or is it really technique? You will learn: - Ideas generation - Writing for your audience - Network and amplificatio...
Aug 26, 2022•1 hr 6 min•Ep. 189
BRAINFOOD BAKED FRESH - EP1 - ISSUE 306 Introducing the new show, where we review the Recruiting Brainfood newsletter Issue 306 and pick out some highlights which were particularly interesting food for the recruiting brain...... 1. Big List of Recruiting & HR Events to Attend in 2023 2. THESE ARE THE OPEN SOURCE TOOLS RESEARCHERS SAY THEY NEED 3. THE BEST TIMES TO POST ON SOCIAL MEDIA (FROM 35 MILLION POSTS) 4. THE GRADUATE JOB MARKET HAS BOUNCED BACK 5. I GOT SCAMMED ON A JOB OFFER 6. RAF R...
Aug 22, 2022•35 min•Ep. 188
Changing the Culture of Your Talent Acquisition Team You know the scenario: you've inherited an under performing team and need to reset and redirect. How do you do this? What are the techniques available for TA leaders that work most consistently to get the best out of the existing team? You will learn: - How to diagnose under performance - How to audit the KPI's - How to identify high potential under performers - How to identify disguised malcontents - Communication strategies for new leaders -...
Aug 19, 2022•1 hr 11 min•Ep. 187
LinkedIn Content Feed: What Recruiters Have Got To Know For the past 5 years LinkedIn has been one of the preeminent places to create content and build audience. In fact, without LinkedIn, it is unlikely that Recruiting Brainfood would have got anywhere near the size it has. It is therefore essential for us recruiters to better understand who the content feed works, especially as LinkedIn keep on changing it! That's why we're going to focus this show on the mighty content feed and how to get you...
Aug 12, 2022•1 hr 7 min•Ep. 186
Sourcing Candidates on Reddit Reddit is one of the world's most popular websites with millions of visitors every day, and yet its comment based interface has proven to be a puzzle for most recruiters who might have found it too intimidating a place to source candidates. This is a shame as the demographic on reddit skews towards tech and engineering, some of the most in-demand skills in the current market place. We need to get better at this, so today's Brainfood Live is going to be about how we ...
Aug 05, 2022•1 hr 10 min•Ep. 185
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up are Mehul Bhatt, CEO of FloCareer! - What is the original story of FloCareer? - What was the most important decision you got right in Year 1 of the business? - How clear was the vision from the beginning - was it always there or did it emerge for contact with the market? - How did coming from a technical background help you as a entrepreneur? In what way was it ...
Aug 03, 2022•1 hr 5 min•Ep. 184
How to Influential on Video The shift to remote has changed the way in which we work and communicate; it makes sense to think that it may well have changed the way we sell and influence also. Remember when the telephone was the primary channel of communication, before email and internet? The same skills were not necessarily transferrable to the new media and many former elite performers fell behind because they were unable to adapt to new technology. Are we in the same place with video?? - How i...
Jul 29, 2022•1 hr 2 min•Ep. 183
Can Recruiters Shift To A 4 Day Work Week? Alongside the shift to remote, the desire for employees to shift to a 4 day work week has been one of the most startling demands from the workers. Even more surprisingly, many employers are listening and have reduced hours, often times at full pay. Can recruiters also shift to this new mode of working? On the one hand it makes sense as we work off hours in any case, but on the other, we are often in 'on-demand' mode. How do we do the 4 day week, SHOULD ...
Jul 21, 2022•1 hr 18 min•Ep. 182
Recruitment Market for Different Generations We hate generation stereotypes for a reason, but it is also undeniable that there are differences in how we consume information, that can be split along age demographics. As the information ecosystem changes so rapidly, this means that we all start our journey in digital from a different place, and therefore consume information in different ways. So... for recruiters.....how do we market and sell to different generational cohorts? - Overly broad strok...
Jul 15, 2022•1 hr 7 min•Ep. 181
Employer Brand...When Making Layoffs? 2022 was not meant to be like this. Coming into the year, we had the expectation of a strong economic rebound after the covid induced slowdown of two years previous. And yet, 6 months in we are are seeing conflict, inflation, public sector strikes, social conflict, crypto crashes and yes....looming recession. What do we need to know as EB / TA professionals in these circumstances - can we even do our jobs in these conditions? - Is EB the first to go when emp...
Jul 08, 2022•1 hr 2 min•Ep. 180
How To Hire for a Brand No One Knows I mean no offence! But lets face it, there are some brands which are too new, too niche or simply too back in the supply chain to be well know to the masses. I suspect hiring for these companies may well be different prospect to hiring for well known B2C players, especially in tech. How do you go about marketing job opportunities for an employer no one knows? - What the challenges of hiring for a brand that is less well known? - Is it harder than hiring for a...
Jul 01, 2022•1 hr 6 min•Ep. 179
Sourcing without LinkedIn....A 7 Day Challenge We all b1tch about LinkedIn, but how many of us can actually recruit without it? I suspect it will be fewer than we would like to think! Hence, when Balazs and Ildiko posted about their 7 day experiment, it immediately grabbed my attention. What would we learn if we tried to live without unquestionably the most important service recruiters are using today? You will learn: - How much dependency do we actually have on LinkedIn? - What percentage of re...
Jun 24, 2022•1 hr 12 min•Ep. 178
How to know if a Recruiter is any good? I have been thinking about this question ever since Tim Sackett published his post on an experienced recruiter candidate who had an aberrantly small LinkedIn network. Got me thinking - how small is too small? Lets face it, it WOULD arouse suspicion to see a recruiter candidate without a LinkedIn profile (they do exist!) so it got me thinking about how do we background check when hiring for other recruiters - is there a best way to do it? - Relevance of Lin...
Jun 17, 2022•1 hr 5 min•Ep. 177
Recession Proofing Your Recruitment Career If you've been following the market, the news is looking increasingly grim - record inflation, energy prices, increase taxation, tech hiring freezes, stock market collapse and the possible end of crypto - its looking like the good times have ended already. As recruiters, we are often the first to feel the effects of the economy, and we each need to take action before the sh1t hits the fan. So, lets forget these past amazing 12 months, what actions do we...
Jun 10, 2022•1 hr•Ep. 176
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up is Virgile Raingeard , CEO of Figures - When did you realise that Figures was going to be a thing? - What are the key differences between being a CEO of a Startup vs Senior Exec of a People function? - How has a career in HR / Recruitment prepared you to be a CEO? - In what way has a career in TA / HR been a disadvantage for you? - In building your startup now, ...
Jun 08, 2022•1 hr•Ep. 175
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up is Stephen Anderson , MD of Crooton - Why do you think innovation is so rare in recruitment? - What do you think have been the main technology disruptors in recruiting in your career? - What do you think is going to be next big thing? - What parts of being a business leader do you do well? Which do you do poorly? - Were you always going to run your own business?...
Jun 07, 2022•1 hr 2 min•Ep. 174
How to Organise A Sourcing Jam! The true mission of a great recruiter is to get EVERYONE in the business operating as a recruiter; after all they are they ones with the strongest networks of relevant talent! One of the ways to activate the company 'recruiting muscle' is to organise a Sourcing Jam - a half or full day session where a department works with the TA team to dive into our professional networks, collate relevant candidate details and set about contacting them! If you want to surge your...
Jun 03, 2022•1 hr 6 min•Ep. 173
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up are Viktor Nord, Co-founder and Adrian MacDonald, CEO of Recruitment Marketing Automation firm, Adway - What is the original story of Adway? - What was the most important decision you got right in Year 1 of the business? - How clear was the vision from the beginning - was it always there or did it emerge for contact with the market? - What do C-level leaders coo...
Jun 01, 2022•1 hr 9 min•Ep. 172
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up is Ilya Brotzky, CEO of VanHack - What's the story with Brazil? - What did you learn about business when you were there? - What did you learn about yourself? - As an entrepreneur, what are things you do well? - As a CEO what are the things you don't do well? - When did you realise that VanHack was going to be a thing? - What leadership qualities do you look for ...
May 31, 2022•1 hr 1 min•Ep. 171
Mega Scale Hiring (10,000+!) We talk about scale, then we talk about 'hyper scale', I'm going to go one further and talk about 'mega scale' - this is a hiring of tens of thousands of workers in short time frame. Pretty certain this is the sort of recruiting challenge that existing systems, processes and even people are not designed to do. So how do you do it? You will learn: - Under what circumstances does mega scale hiring happen - What are the first 3 things to get right before you start - How...
May 27, 2022•1 hr 7 min•Ep. 170
Moving to Salary Transparency It's becoming cool - and in a growing number of regions, it's also becoming law. Publishing how much you pay for a certain role has a number of strong arguments for: more equitable income, remove bias, upgrade employer brand / reputation, perhaps even improve recruitment efficiency by providing a mechanism for self selection by candidates. So, what do you do when you want to move to salary transparency? We are talking to recruitment managers who have overseen this m...
May 19, 2022•1 hr 5 min•Ep. 169
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up is Will Laufer, CEO of Prelude - When was the moment when you realised Prelude would be a thing? - Were you always planning to be an entrepreneur? - How is being a CEO different from being a senior exec? - What things do you not do well as a CEO? - What do you look for when hiring for leaders in your team? - How do you see the shift to remote / shift back to off...
May 17, 2022•1 hr 2 min•Ep. 168
Solving Recruitment: Strategic Workforce Planning Don't you feel that recruitment is generally moving from one crisis to another? It seems there is NEVER a moment when recruitment is steady, under control, low stress, high confidence project. Instead, it's a fire that we need to put out yesterday. Why is this - why can we not plan our hiring in more strategic way? You will learn - What is strategic workforce planning - Why does it not happen enough? - Key blockers to implementing strategic workf...
May 13, 2022•1 hr 9 min•Ep. 167
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up is Markellos Diorinos, CEO of Bryq - Is Product the best training for being a CEO of Product based business? - What do you learn in being a PM that you is useful as a CEO? - What is missing from a PM career path? - When did you realise you wanted to run a company? - When did you realise that Bryq was going to be a thing? - What do you do well as a business leade...
May 10, 2022•1 hr 4 min•Ep. 166
Programmatic Job Advertising, for Dummies Are you struggling to find high quality candidates for your open roles within your budget? Programmatic recruitment advertising can help. Programmatic is the use of software and data to ensure your online job ads are in front of the right people, at the right time, at the best possible price. Hiring organizations that use programmatic often see a reduced cost per hire and time to fill and an increase in qualified and diverse candidates. The best part? Yo...
May 06, 2022•1 hr 9 min•Ep. 165
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up is Alex van Klaveren , CEO of KANDIDATE - What are the benefits of being a non-recruiter, getting into the recruitment business? - Were you always going to start a business or did it just happen? - When did you know it was going to happen? - What are the key differences from being a CEO vs senior manager? - What are the toughest challenges of the role today? - W...
May 04, 2022•1 hr 6 min•Ep. 164
The Career Ladder to CPO! Chief People Officer or 'CPO' is pretty much the top job in the internal side of the recruiter industry. I'm delighted to say that several people I knew when they were individual contributors have progressed their careers so that they now hold this position. How did they get there? We're bringing in a squad of recently minted CPO's to let us know what we need to know if we ever want to get to this spot. You will learn - How is CPO different from the other roles in the f...
Apr 29, 2022•1 hr 10 min•Ep. 163
The State of Agency Recruitment in 2022 (Down Under!) Universal challenges + local conditions = unique solutions. There are no doubts that the ANZ market, and the APAC region in general has unique characteristics which influence the behaviour of clients, colleagues and candidates alike. We're going to use the opportunity in my last week in Australia to speak to recruiters and recruitment agency owners and learn how they have tackled the challenges of this year: You will learn - Candidate shortag...
Apr 22, 2022•1 hr 5 min•Ep. 162
Leadership Fitness (For a Remote First World) A cynical take on why execs vs employees are divided in their attitude to WFH is that managers don't know how to do their job when they are not 'overseeing' their team and hence insist on 'back to the office'. And yet the logic of the remote or at least hybrid working is irresistible and perhaps a significant percentage of leaders trained in the on premise style may struggle to be effective in this new future we find ourselves in. What do leaders nee...
Apr 15, 2022•1 hr 1 min•Ep. 161
Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today Next up is Martin Herbst , CEO of JobAdder - How is recruitment technology different from e-commerce? - What do you think e-commerce could learn from recruitment, and vice versa? - What are the qualities which make you a good leader? - Did you develop these or were they crib born skills? - What do you look for when hiring for your leadership team? - How do you think a C...
Apr 08, 2022•1 hr 6 min•Ep. 160
