Tired of feeling like you need a marketing budget to grow your TPT business? This episode flips that notion on its head with five genius strategies for trading value instead of spending money. Lauren challenges the limiting belief that many teacher-entrepreneurs hold: "I can't collaborate until I have something to bring to the table." As she points out, you already have valuable assets other sellers want—even if it's not a large audience. Through the inspiring story of a woman who bartered coupo...
Jul 07, 2025•26 min
Ready to supercharge your TPT sales? Whether you're trying to hit a specific income goal or looking for sustainable ways to boost your store's performance, these five actionable strategies can help you drive meaningful results without burning out. Flash sales remain the gold standard for quick revenue boosts, but there's a science to doing them right. The sweet spot isn't necessarily the deepest discount—Lauren explains why a strategic 24-48 hour sale on product lines or bundles often outperform...
Jun 30, 2025•19 min
Ready for your most strategic summer yet? As teacher-sellers, our summer break offers the perfect opportunity to grow our TPT businesses—not necessarily because we have more time, but because we have more flexibility to focus on impactful strategies that set us up for success when the classroom chaos returns. This episode breaks down a four-pillar approach to summer TPT growth that won't leave you overwhelmed or burnt out. Rather than attempting to implement every possible strategy, I guide you ...
Jun 23, 2025•28 min
The digital marketing landscape for teacher-sellers has undergone a dramatic transformation since 2020, and those clinging to outdated strategies are watching their businesses slowly fade. This eye-opening episode pulls back the curtain on what's actually working in TPT marketing today versus what's simply wasting your precious time. Ready for some tough love? Those static Instagram posts, random Pinterest pins linking directly to TPT, and scattered marketing efforts across multiple platforms ar...
Jun 09, 2025•20 min
Have you ever skipped a conference or summit because it felt draining, expensive, or simply not worth your time? I get it. As someone who identifies as introverted and antisocial, I've wrestled with the same hesitations about professional gatherings. But here's my confession: the moments that transformed my TPT business came from reluctantly attending events I nearly skipped. Six years ago, a casual brunch conversation during my first TPT conference introduced me to email marketing—a strategy th...
Jun 02, 2025•20 min
My $1,000 March challenge didn't turn out how I was expecting it to, but I still learned valuable lessons about product cross-selling and giving yourself grace during different life seasons. • I tell you just how much extra money I made in March from my game board and task cards... • Sending freebies to your email list with an upsell can generate additional revenue • Release multiple products in a series simultaneously to maximize sales potential • Recognize when to push yourself in business and...
May 26, 2025•22 min
This week's episode announces our free upcoming "Five Days to a 5K Product" workshop starting Saturday, May 24th. The workshop teaches teacher entrepreneurs how to create profitable TPT products that sell, with step-by-step guidance on market research and product development. • Learn how to know if a product will be profitable before creating it • Discover the secrets to crafting products that sell versus those that sit on the market • Get step-by-step guidance through planning a profitable prod...
May 19, 2025•3 min
Ever wondered why your meticulously crafted TPT resources aren't getting found, despite your best SEO efforts? After nine years as a TPT seller and five years coaching other teacher entrepreneurs, I've discovered a hard truth: most sellers are solving the wrong problem. The issue isn't that your resources lack proper search optimization. It's that you're creating products that can't be effectively optimized in the first place. Many of us start by creating resources we're personally excited about...
May 12, 2025•10 min
Are you struggling to decide whether to create evergreen resources that sell year-round or seasonal resources that capitalize on specific times of the year? This strategic decision can make or break your Teachers Pay Teachers business, especially in the early stages. Evergreen resources—those without holiday-specific elements that teachers can use throughout the school year—build stability and consistent income. They allow you to put your energy into creating one high-quality product that can po...
May 05, 2025•18 min
Today we dive into the five essential components that every growing TPT business must prioritize, regardless of how busy life gets. These strategies separate successful sellers from those who struggle to gain traction in the marketplace. • Consistent product creation remains critical for driving traffic and sales, even during busy seasons • Market research should precede all product development to ensure you're creating resources buyers actually want • Long-term marketing strategies that build o...
Apr 28, 2025•22 min
Carlin Liborio returns to share how she's expanded beyond TPT to double her income by selling directly to school districts through purchase orders. She explains her diversified business model including professional development, digital resources, and her new venture into Amazon workbooks. Grab your ticket to Teacher Seller Summit to learn more about diversifying your income streams as a teacherpreneur. This year features over 60 incredible sessions including Carlin's workshop on purchase orders,...
Apr 21, 2025•30 min
Ready to grow your TPT business but unsure if you should hire help or improve your systems first? Janice Cook, owner of Cook Family Resources, brings her unique perspective as a project manager who works with both teacher entrepreneurs and virtual assistants to share what really works—and what doesn't—when building your team. After 12 years as a music teacher, Janice found herself in the online business world and quickly became the go-to person for managing projects when other TPT sellers needed...
Apr 14, 2025•34 min
What if your teaching blog could be more than just a traffic funnel for your TPT store? Blogging experts Jennifer and Amy reveal how teacher entrepreneurs can transform their online presence into a sustainable business with multiple revenue streams. Having coached countless content creators to success, these former neighbors turned business partners share their journey from humble beginnings to creating a thriving blog coaching business. They explain why viewing your blog as your "home base" ope...
Apr 07, 2025•32 min
Money makes the TPT world go round, but how much should you actually be spending on your teacher business? Whether you're just starting your TPT journey or scaling to five figures monthly, smart budgeting decisions can make or break your long-term success. Let's start with the non-negotiables every TPT seller needs: premium seller fees ($59.95 annually), branded fonts (choose 3-5 that become your signature style), strategic clip art investments, and essential software subscriptions. These founda...
Mar 31, 2025•20 min
Ever felt stuck between creating truly unique TPT resources and making products that actually get found in searches? You're not alone. This episode tackles exactly that tension with seven genius product ideas you've probably never considered—but will immediately want to create. From weekly warm-ups where students gradually reveal mystery pictures as they solve problems, to self-differentiating maze activities that allow students to choose their own difficulty path, these ideas strike that perfec...
Mar 24, 2025•13 min
Want to grow your TPT store faster without doubling your workload? After nearly a decade as a top 1% seller and years coaching other teacher-entrepreneurs, I've identified three game-changing hacks that most sellers overlook. The first hack transforms how you approach multi-grade resources. Rather than creating one product for grades 3-6 (which limits your keywords and makes teachers question its suitability), create slightly differentiated versions for each grade level. This simple shift multip...
Mar 17, 2025•13 min
Are you curious about how a busy teacher entrepreneur balances family, education, and business? Join us as we explore the intricate routines of a TPT seller navigating the demands of daily life. In this episode, we share insightful strategies that have emerged from real-life challenges, including the often chaotic mornings, the struggle to keep a tidy home while running a business, and the delicate balance of homeschooling engagement with time for work. Listeners will discover the transformative...
Mar 03, 2025•13 min
Unlock the secrets to increasing your Teachers Pay Teachers (TPT) earnings this March with strategies inspired by my own experiences and lessons learned. Join me, Lauren Fulton, as I share my personal journey of managing divided focus between my TPT store and a math membership business with Brooklyn McCarley. Discover how this impacted my January sales and the steps I'm taking to streamline my call to action and revitalize my neglected email list. Get ready for an exciting reveal: I'm launching ...
Feb 24, 2025•15 min
Want to unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business? Discover how understanding watch time and sales potential can transform your resource's rankings and boost your profits. Forget about rigid formulas; instead, learn how to harness the power of TPT's search engine to create a win for you, TPT, and your buyers. We'll guide you through mastering keyword strategies and crafting eye-catching product covers that speak directly to buyer intent. Say goodbye to seasonal...
Feb 17, 2025•19 min
Unlock the secrets to creating standout Teachers Pay Teachers (TPT) products with the power of PowerPoint! Join me, Lauren Fulton, as we explore how to transform your educational resources into professional masterpieces that capture attention and drive sales. Whether you're a novice or a seasoned creator, this episode promises to equip you with the essential tools—like text boxes, tables, shapes, and clip art—that form the foundation of high-quality TPT products. Discover why PowerPoint reigns s...
Feb 10, 2025•21 min
Are you struggling to get your TPT products to rank in search? You're not alone! In this episode, I’m diving into four major SEO mistakes that even experienced TPT sellers make — mistakes that could be costing you sales and visibility. As a top 1% TPT seller with over nine years of experience and a TPT business coach, I’ve audited countless stores and have seen these issues time and time again. But the good news? They’re easy to fix! What You’ll Learn in This Episode: ✔️ The simple detail you’re...
Feb 03, 2025•19 min
The episode delves into essential strategies for TPT sellers to avoid burnout while maintaining a thriving business. We share practical steps including setting measurable goals, following a minimalist plan, taking planned breaks, and actively engaging with a supportive community. • Understanding the signs of burnout • Importance of setting measurable expectations • Establishing realistic and manageable goals • Benefits of committing to minimalist strategies • Significance of planned breaks to re...
Jan 27, 2025•15 min
What if the secret to thriving in the ever-evolving Teachers Pay Teachers marketplace wasn't just about creating content but about crafting resources that reflect your unique expertise and creativity? This episode of the Rebranded Teacher Podcast promises to equip you with the insights to navigate the shifting dynamics of the TPT landscape. Host Lauren Fulton dives into the growing influence of AI-generated content and why it's crucial to steer clear of easily duplicable resources like simple wo...
Jan 20, 2025•17 min
Feeling overwhelmed and unsure where to reignite the spark in your Teachers Pay Teachers business? Join me, Lauren Fulton, as we explore the art of the "quick win" to help you regain momentum and motivation. Discover how to disconnect from stress-inducing tasks and focus on invigorating aspects that inspire you. Whether it's figuring out if your old Instagram account deserves a second chance or brainstorming the coolest new resources for teachers, I promise you'll walk away with actionable steps...
Jan 13, 2025•13 min
Balancing strategy with action is often the key to overcoming common hurdles in your Teachers Pay Teachers (TPT) business. I will share my personal journey into the world of content creation on Instagram and TikTok, where the challenge of turning strategy into action becomes all too real. If you're caught in the cycle of endless planning or impulsive action without a plan, learn how to identify your natural tendencies and harness them to propel your business forward. We'll dive into three essent...
Jan 06, 2025•12 min
Unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) store in 2025 with proven strategies from educator and TPT expert, Lauren Fulton. Discover how aiming for a well-stocked store of at least 50 products can set the stage for success, but remember: quality trumps quantity. Learn how to craft high-impact, strategic bundles, with at least five among your offerings, to boost your revenue potential. Explore the power of pricing diversity, including low-cost items, to draw in new custo...
Dec 30, 2024•15 min
Ready to grow your Teachers Pay Teachers (TPT) business faster than ever? In this video, I’m sharing 4 proven strategies to help you boost your sales, get discovered by more buyers, and achieve your goals in record time. Whether you’re just starting out or looking to take your store to the next level, these tips will set you up for success. Here’s what we’ll cover: 1️⃣ Create Seasonal Resources: Tap into less saturated markets with holiday and event-themed products. 2️⃣ Bundle Your Products: Max...
Dec 23, 2024•13 min
Ever feel like you're pouring your heart into creating educational resources on Teachers Pay Teachers, only to hear crickets from potential buyers? You're not alone, and this episode of the Rebranded Teacher Podcast promises to guide you toward discovering the secret sauce of resource creation that actually sells. I, Lauren Fulton, walk you through the essential steps of identifying and filling those elusive gaps within the TPT search engine algorithm. Through real-world examples, like third-gra...
Dec 16, 2024•12 min
Unlock the secrets to setting strategic goals for your Teachers Pay Teachers (TPT) business! Ever wondered if starting with a blank slate is really the best way to boost your business? On this episode of the Rebranded Teacher Podcast, I'll show you how to harness the power of your existing processes and data to achieve unprecedented growth. We'll explore how analyzing what you already have in place can be far more effective than a complete overhaul, allowing you to build on your successes and st...
Dec 09, 2024•16 min
Productivity isn't about doing more; it's about doing better. If you're ready to transform your Teachers Pay Teachers business and achieve remarkable results, tune into this episode of the Rebranded Teacher Podcast. I, Lauren Fulton, challenge the myth of busyness and share insights on how dedicating three to six hours a week to a single project can revolutionize your workflow. Discover the magic of entering a flow state, where distractions fade, and mental clarity reigns. I'll share my personal...
Dec 02, 2024•16 min
