Puck’s Jon Kelly on why ads are still a good business - podcast episode cover

Puck’s Jon Kelly on why ads are still a good business

Sep 05, 202346 minEp. 87
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Episode description

Puck launched two years ago, heralded as Vanity Fair for the Substack era. A big part of the pitch was a subscription model. But like others, such as Punchbowl, Puck has found that its subscription business, with its direct connections, and vertical focus lends itself well to a strong direct-sold ad business.

Other topics we cover:


  • What ails legacy publishing models
  • Raising $10 million in a rough funding climate
  • The pendulum shift from institutions to individuals
  • The enduring value of scarcity
  • The benefits of starting small






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Puck’s Jon Kelly on why ads are still a good business | The Rebooting Show podcast - Listen or read transcript on Metacast