Hearst’s Lisa Howard on why media can’t quit ads
Jun 21, 2023•22 min•Ep. 77
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Episode description
For Hearst global chief revenue officer Lisa Howard, the shift to focus mostly on subscriptions at many publishers obscures the reality that advertising will continue to be the dominant monetization form for most media, including Hearst. Lisa discussed the power of ads and the resilience of legacy media during a live podcast recording at The New Attention Economy on Tuesday.
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