More Than Just A Best Practice Brand: How To Become A Market Leader, Aurelian Lis - CEO Dermalogica

One question on every industry leader's mind is “How do I stand out?” At least it should be if you are looking to remain a market leader or even a fast-follower. This is especially true in the competitive Beauty Industry, where competitors range form multinational corporations to Indi-brands and startups. How do you continue to stand out and not just be another best practice brand? Dermalogica CEO, Aurelian Lis, has figured that out—and joins us for this episode of The Reboot Chronicles Show—to unpack how he created a sector where his brand is standing out among his competitors.

Part of $63B Unilever, Dermalogica is the number one clinical skincare brand used by professionals in 100 countries, that also trains 100,000 skincare therapists annually. Follow along as we learn about being a unique brand, standing out in a crowded noisy market, and breaking away from the pack with AI and other transformational technology platforms.