Generating More Leads on LinkedIn

I know you want crazy numbers. You want to hit 50k, 30k, 100k monthly. But right now you are not moving in the same way that is going to match the money that you say that you want.

You want the crazy money. You want consistent inbound leads, high profit months offers, selling out DMs full of buyers who are actually ready to move. But the problem is that you are currently overthinking every single move that you make. You're trying to make sense of every single thing before you do it. You're so caught up in trying to be the right, trying to make it right or do it the right way or be the right way that you forget how much money can actually be made right.

You're still, you're sitting there trying to perfect the post instead of flooding the platform with offers, right? So you're caught up in the distraction cycle rather than a launch cycle that is actually going to bring revenue in, right? You're focusing on the wrong things. Unintentionally, you have convinced yourself that you have to do more and tweak more and fix more to generate revenue. And that's why you're not generating revenue, because you're not focusing on the right thing.

Instead of opening your laptop and getting in the game, you're stuck thinking about selling instead of actually selling. You want big numbers. The wild, unrealistic people can't even fathom it. Numbers. But you're still playing small. You're still scared of getting it wrong. You are trying to logic your way into crazy results and that does not work. That is why your money is spread, slow, steady and boring.

So when you move with boldness, when you learn how to trust yourself, when you stop trying to be perfect, the money will flow faster than you can keep up with.

So today I want to talk about five clear, tactical ways that you can generate more leads on LinkedIn. Right now, the first thing I use the high profit pipeline, which is something that is created through the high profit operating system. So most people have zero system in place when it comes to lead generation. They say, oh, I send 20 DMs a day. Cool. Are you tracking that? Are you following up? Do you have a system? Are you taking notes?

Are you making reminders so that in two days that you follow up with that person instead of jumping in the inbox, maybe like three weeks later and then it looks a little bit like delayed, right? Are you, if you don't actually have a proper pipeline or system in place, you're not going to get the outcome that you want and you're just out there randomly posting randomly DM and, and wondering why your content calendar or sorry, my calendar calendar is not full.

This is why inside my business we run the high profit pipeline. And here's what that looks like. So every week we put about 500 new targeted leads into the notion board. We track our conversations, the stages, the touch points, the buyer signals daily. We we pre qualify leads based off of their activity on the platform, the company structure, how much money they're making, decision making, power and buyer intent. We also qualify them like are you posting at least three to four times a week?

Right. Are you an active user? We don't use Sales Navigator because even if you toggle like has posted recently, that shows you like people who posted 2 months ago and they're not even using the platform. So I considered it like a waste of my time and energy and money and we were not getting the qualified leads. We also used Apollo for lead generation.

For a while those leads were more active but they still did not generate like a high return for us specifically and maybe it was just our niche and that platform will absolutely kill it for you. I don't know. The best, most effective way that I am filling this pipeline currently and finding the most high profit people that we could be dming is I find all of my leads inside of the LinkedIn comments and likes. So I'm looking for people who are actively engaging on content.

If somebody is actively liking posts but not posting themselves, they may be a potential buyer for me. And so I'm going to put that person inside of my pipeline if somebody is liking one person's post. And I'm going to use financial advisors as an example here because I've been talking about about this with somebody recently.

So if you have a financial advisor, you go to their profile, you click on the little circles to see who like their post, you scroll through the taglines and then you can pick and see all the other financial advisors who also like that person's post. So when you go to one person's profile you find like 5, 10, 20 active users within the same niche who are also on that post. And then when you go to, you know, two or three people, you have five or six new people from each person's post.

And so that's the way that I find it, the easiest to mine comments, mind the comments, mind the likes. I'm usually not scrolling through comments, I just don't have time to do that. My team's usually list building for me anyways. But LinkedIn comments is the best way or LinkedIn engagement. Sorry, I should call it that. So engagement. The other thing that I would say is that 90% of the people who have ever paid me money have not engaged with my content.

So people who like content are not always the people who are buying content. So that is something to consider as well. Right? Sometimes buyers are just lurkers because they are super busy and they usually have their team posting for them or social media or a marketing department or something like that. So keep those things in mind as you move through this.

So we're consistently funneling people through, removing cold leads into warm conversations and warm conversations into appointments or paid in full links. Or sometimes they're on a subscription. We have the operating system, the template and the standard operating procedures for every stage. We also have DM prompts so the person who is in charge of the sales inside of our dms and we also provide bonus structures for any of our bas that are inside of our dm.

So I will tell them, hey you guys, if you close three deals this week, I'm going to throw you an extra $200. And they got really excited. They get fired up and then they go and they try and meet that quota so that they could get their bonuses. Right. So offering that incentive always helps your team as well. My advice to you would be if you don't already have a pipeline, you're leaking money. Build a CRM or grab a notion board. Actually, I have my notion board templates already in.

I will attach those into the common section and they are for sale. I think it's like under $20. It's a one time purchase. You can just duplicate the pipeline once you get access to it and then you'll be able to see the exact prompts we're sending out and you'll also see the pipeline stages. And then the other thing I would say is that without a system you say stuck in random results. So if you want something new to happen this week, take a new approach to it.

The second tactic that I would use is your post volume over post perfection. So one of the things, like I said, you're overthinking right now, right? So you're probably only posting like a few times a week or once a day, hoping that it lands. But if there's only 365 days in the year and you're not even posting 365 days, you are not even. You're not putting out enough content in order for you to get your desired outcome. If you look at people Like Gary V. Alex, Her Mosey, Grant Cardone.

Any one of those people will tell you, like, volume, volume, volume, volume, right? They said we're putting out like over 40 pieces of content, over 70 pieces of content per day across platforms. So if you think that your one post is too much for, you know, you're never gonna get there. So don't be afraid to post more if you want more people in your world. We post, I think about two or three times on Instagram, and we have like, I don't know, multiple stories going out every single, single day.

We're also posting twice on LinkedIn, and then we're using Blog SEO and Pinterest as well as daily podcasts. And we're converting the podcast into videos right now and publishing those onto YouTube. So we are actively generating like three times the amount of content that we were like two months ago. And so keep posting more, right? If you. The more you do the thing, the better you get at it. Right.

I remember when, like, over a year ago, I went live on LinkedIn three times a week when I first started, and I would give away a lead magnet. I get people's emails. I was in the dms, I was selling.

And when I first launched, like, I would say the first three months I was on LinkedIn, I posted at like 4am I think I posted at midnight, 4am, 7am, 3pm and 7pm So I was posting like four, five or six times a day, just trying to figure out the platform, figure out what works, what are the things that I could do. And I didn't really care who was judging me. I was like, I'm going to hit every time zone. I'm going to wrap these people up. And I ended up scaling to.

I'm almost at 17,000 followers on LinkedIn at this point, and it's been like less than 15 months or something like that. So, I mean, it's insane. It was since October of last year. However, my math is not always good without a calculator. So maybe it's more than 15 months, but either way, post more, post. We're posting offers, we're posting positioning content, we're posting educational content.

I also have a social media notion board where you can see the different types of content that we're posting and the intentionality that we're putting behind it. This is like, I should probably do an entire episode just on the social media content creation system that we have, because it's just so good. And I've been creating content online, putting out over 100 pieces of content, like for the last eight years almost. At one point, I was running two.

I was working for two different CEOs, and between the two of them, they had five different companies. And I was the head of the marketing department for all five companies at one time. And we were running out like at least two to three pieces of content, plus daily emails for each and every one of those. So if you have one business or you are running two or three different companies, the same social media platform or system will work for you.

I will attach that in the comment section below as well so that you guys could go ahead and get access to that. And then the other thing that I would look at is like, are you posting like a mix of your offers of tactical teaching, of personal stories? Are you, you know, putting educational content out?

And then are you also creating content like the viral content where, you know, this post has already generated over 2000 engagements for somebody else and just taking that same kind of thing and applying it to your community so that you can attract more people, Right? So there's different post types of content that you can do for specific reasons. Am I trying to attract new people into my world? Am I trying to get an email address? Am I trying to get revenue? Am I launching an offer?

What is the focus of my content? Right? So your dream client isn't going to remember you from one post that you put out. They're going to remember you because you were in their face daily, right? That is how the best brands are made. They have the commercials, they have the song, they got the jingle. They're in front of you, they're over here, they're over there that you. You can't miss them, right?

And then the other thing to remember is that on Instagram or LinkedIn, only about 20% of your followers, followers are even seeing your post and your content. So it's not going to be the same person who sees the same thing over and over again. The platform will distribute that to new people. And so you're only going to expose yourself to more. The third tactic is obviously, and I feel like I just keep saying this so much right now, but move from love and not fear, right?

Most people are creating their content from a place of pressure. I have to post and get a client, I have to sell because I'm scared of not hitting my goal. And that energy will repel and it will cause you to create content in a way that will not convert because you are doing it selfishly for yourself and you are not showing up for the other person. Therefore, you are not hitting their pain points the way that you think you are.

You are not being as specific as you think you are because you were doing it for yourself. You're not thinking about the other person and what is happening in their world, right? You're making it about you. So when you move from love, from service, from impact, from overflow, you have just like a more clear, a clear, cleaner and like faster turnaround inside of your content. So three things you can do before you post, ask yourself, am I serving my dream buyer right now?

Before you send a dm, am I helping or am I just like trying to pitch slap and like take somebody's time and energy here? And then the third thing I want you to do is to anchor your action and divide devotion, right?

Rooted in your why not? In desperation, people can feel the difference and the energy leaks are costing you the leads that you want. The fourth thing is seed and harvest, right? So the seed time and the harvest mentality. You can't plant seeds once a month and expected to harvest daily. You're. You have to have daily seeds in the ground. Content, conversations, connections, offers. You have to track your planted seeds daily. How many conversations did you start? How many posts were made?

How many leads are moving forward? How many people signed up today? Are you tracking your revenue? Do you know? Are you planning to pay on your taxes or are you avoiding making revenue so that you don't pay your business taxes? Like, there's all of these different factors that are going in there. So are you showing up like, oh, I don't want my business to get too big because I don't want too much responsibility, but dreaming of having $50,000 come in monthly.

Because if you are planning on receiving over $50,000, $100,000 monthly, you're gonna have to prepare your financial for your business in a different way, right? So this is gonna go beyond your LinkedIn content. But right now you're probably only thinking about your content instead of all of the other things around your business. So another thing to just like maybe zoom out a little bit and look at the bigger picture. I always say, what is the bird's eye view of your business right now?

Where are all the moving parts? What's happening inside of it? How can you show up bigger? How could you take up more space? Today, the people who sow daily harvest faster, bigger and longer, right? So the fifth tactic is positioning yourself like the buyer's obvious choice. Most of you are invisible right now because you sound like every other person on the Internet. Your Content's vanilla. Your bag, your general. You're forgettable, right?

Because you're posting 10 fluffy reasons why this is going to change your leadership, just like every other infographic on LinkedIn. So on LinkedIn, we position with precision, right? And I'm not just posting the post. I'm making it obvious why I'm the choice for my dream buyer. So I want you to start every single week with three to five core belief statements that you want your audience to believe. Like, for example, my audience is always buying. My programs are filling up.

People love to pay me, right? And then infuse those beliefs into your content. I'm consistently talking about, like, hitting a 5k workout, getting this to happen. People don't just come into my world. They stay in my world long term, right? That is free. That is framing and pre framing. That is putting very specific things that I want to happen. Those are seeds that I am planting. And through repetition, people will get used to understanding that people love to buy from me.

People buy my programs, they stay in my world, they upgrade to the next thing, and they stay there long term. So these are the seeds that I'm planting. And so my mentorship is for you. And then I will also talk about how when you're ready to hit 30, came when you're ready to make $30,000 investments, I'm the mentor you hire, right? So people pay me $30,000 for four months of coaching because of who they become when they're inside of my world, right?

Because of the insane amount of money that they're making, because of the levels that they're stretching themselves to. So all of those things are statements that I am putting inside of my content, right? Last week, I had the red dress in the window program. Well, I guess it's still going right now.

But basically the red dress in the window is you don't know why people buy from you, right? You don't know that one reason why every single person buys from you. And so the red dress in the window is the solution to that problem.

The next time somebody is thinking about their idol customer and they're not sure why somebody buys from them, they're going to think about the red dress in the window because it's snappy, because it's catchy, because I positioned it that way, because I planted seeds, right? And then when they're struggling, when they're frustrated, when they've had enough, what are they going to do?

They're going to remember the red dress in the window because it's unforgettable because it's positioned, because the marketing is good, because there's core belief statements, and I want my audience to believe inside of there. The next thing is like, just make bold claims. Don't be afraid to, like, speak up with energy and conviction. Right? Because if we were like two girls having, you know, two cosmos over at the bar.

I don't drink, but let's just, you know, you know, two girls having cocktails, you know, sipping over wine, talking back and forth, you would be telling me how magnetic your work is, how, like, your work is life changing, how, how you would have, you know, you worked with this one person and she came in like this, and then after three months of working with you, she was like this and this and this, and it was so great.

But right now you're holding back things because you're downplaying it when you know that could be the most transformed, transformative thing for somebody else. So don't judge and belittle your own, like, greatness and the transformation you provide people. I once had somebody who was like, my energy is so big right now. Like, even my husband is excited.

And I throw that inside of my content all the time because I want people to know, like, when you come into my world, not only are you, is your life going to get better, but everybody else around you, like, like the, you know, your relationship is going to get better, your business is going to get better, your fitness is going to get better, your health is going to get better, your finances are going to get better. Right? So call out the specific traits of your ideal buyer as well.

I work with CEOs who move fast, lead more powerful self leaders, and they stay in momentum. They don't have to think about making an investment. They already know they want to. You don't have to convince people. You need to show up as the obvious, inevitable answer for the right person. Right? If you're talking to somebody and you're not, your belief about your audience is like, people don't buy from me. Well, what are you going to get? How are you going to show up in your content?

Are you going to position yourself and show up bold, take up space and be loud? No, you're not. Because you feel like you have to convince somebody and show them your value and tell them why you should do this and you're afraid to sell and you don't want to sound too pushy, so you're just like, oh, DM me if you want this. Instead of, I think the other day I put something like, and I know that you want this program.

And so I'll see your payment notification come through soon and then I'll attach your screenshot to my next carousel post. That's hilarious. That's not something anybody else is going to say. And it's bold and it's taking up space and there's different energy. And I'm like, so in the mindset of of course you're going to buy from me, of course I'm going to post your, your payment notification on one of my carousels, right? Like that is showing up as somebody who's like 100% used to getting paid.

Right. It's not somebody who's just like, oh, there's a few spots left. DM me if you're interested. Like, why would I move on that? You know what I mean? It just doesn't excite anybody and it doesn't have urgency and it's just like the same thing they see on every other person's post. And you want more leads. This is your blueprint. I want you to build your high profit pipeline system inside a notion. I want you to post daily. I want you to prioritize your volume, not perfection.

And I want you to move from love and service, not your survival energy. I want you to plant your seeds, I want you to track your momentum and I want you to position yourself so people are like, this is my person. I am all in. I love this, I'm here for it. Right?

And if you are ready to build your business to another level, I am reopening up my coaching containers. So on my website I have three or four different packages depending on the level of proximity that you want. Some people are good, they're like, you know, I just need to like text somebody here and there and I've got that.

So I, there's like just WhatsApp packages that are smaller for people are just starting out and then there's like higher ticket packages, packages that are medium ticket packages where it's only a few grand and we meet like once a month or maybe every other week. So there's some different options there as well. If you guys are looking to take everything and just like, you know, you're just in the mood to 10x things, then this is exactly where you want to be.

So that'll be inside of the show notes here too. And I want you guys to like just try and post like two or three times more this week than what you did last week. And I know if you fill out your pipeline and you do the things you will reap your reward.