1000 True fans

In this episode of the Real Value Appraiser Podcast, Blaine talks about the viral blog post from Wired Chief Editor, Kevin Kelly, called '1000 True Fans'. Blaine breaks down the 1000 true fans concept and then couples it with what he calls a 'turbo boost' to the whole idea and that is the 'future banking' concept. 

The Future Bank is your virtual bank account that is tracking all of the future business from those who become true, or 'raving' fans of you and your business. With the future bank, you get to watch as your virtual bank account grows and then you can focus both gratitude and effort on keeping in touch with, and helping, your raving fans along the way.

This may be one of the most important episodes of the Real Value Podcast ever produced! Make sure you have pen and paper handy for taking good notes!