The Real Look - podcast cover

The Real Look

KW Northwest Regionkwnwr.com

Named "Best Realtor Podcast" by Feedspot, The Real Look is your all-access ticket into the real estate industry! Tune in each week with host Chase Williams as he brings you 'Northern Lights' interviews with Mega Agents in the Northwest. Learn best practices, challenges, and everything in between in raw discussions about the journey to the top. If you're a real estate agent, or aspiring to be one, hit the subscribe button now.

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Episodes

Northern Lights: Jamin Goecker on YouTube as a Lead Generating Machine, Expanding his Digital Real Estate Footprint and Getting 1% Better Every Day

LISTEN: We’re joined by Jamin Goecker with Keller Williams Alaska Group in Anchorage, Alaska. He shares his journey from working multiple jobs to being a successful real estate agent in Alaska. He discusses how he turned to real estate out of desperation and the challenges he faced in his first year. Jamin explains how he built a YouTube channel focused on moving to Alaska, which became a lead-generating machine for his business. He emphasizes the importance of getting 1% better every day and th...

May 10, 202438 minSeason 4Ep. 138

Trending News: May 8, 2024

U.S. hiring slowed in April, missing estimates. Also, Redfin settles commission lawsuits for $9.25 million. And finally, U.S. mortgage holders post record home equity levels, find out how much.

May 08, 202414 minSeason 4Ep. 137

Northern Lights: Russ Roberts on Commercial Real Estate in Eastern Washington, How Lead Generation and Coaching Catapulted His Business

LISTEN: We’re joined by Russ Roberts Commercial Director for Keller Williams Yakima Valley in Yakima, Washington. He shares his journey into the industry and his challenges in breaking into the inclusive commercial market. He highlights how his knowledge of financial analysis and obtaining the CCIM designation was his key to success. Russ also discusses the differences between residential and commercial lead generation and the benefits of having a coach. He emphasizes the synergy between luxury ...

May 03, 202426 minSeason 4Ep. 136

Trending News: May 1, 2024

HomeServices of America, the last remaining brokerage defendant in the landmark Sitzer/Burnett antitrust commission case, has agreed to pay $250 million in damages to settle lawsuits. Meanwhile, The Fed's big question: Are high-interest rates doing their job? And finally, it appears that the spring housing market gets more inventory

May 01, 20249 minSeason 4Ep. 135

Northern Lights: Jason Abrams on Success, Education & The Future of Real Estate

LISTEN: We’re joined by Jason Abrams, Head of Industry and Learning at Keller Williams Realty International. He shares his journey in the real estate industry, from starting with no success to becoming a successful agent. From working in luxury to famous athletes, parlaying into a reality TV show. Hear how his passion to educate and coach agents, led him to KWRI. Jason also discusses the current challenges and opportunities in the real estate industry and offers advice on navigating uncertainty....

Apr 26, 202443 minSeason 4Ep. 134

Trending News: April 24, 2024

Existing home sales retreated in March as home prices rose last month even as fewer sales occurred and unsold inventory grew. Meanwhile, a new HUD rule aims to increase lender participation via a tribal housing program. And finally, prices for luxury homes soared in the first quarter.

Apr 24, 202414 minSeason 4Ep. 133

Northern Lights: Todd Duitsman on His Path from Construction to Real Estate Success, and How a Life-Changing Event Transformed His Perspective on Life

LISTEN: We’re joined by Todd Duitsman with Keller Williams North Sound in Marysville, Washington. His path from the construction industry to real estate, and how he was forced into the business due to the economic downturn. Then shares his extraordinary life-changing event and how it gave him a new perspective on life, and business, especially adjusting and shifting his mindset to success.

Apr 19, 202442 minSeason 4Ep. 132

Trending News: April 17, 2024

A panel of judges declines to 'centralize' commission lawsuits for now. Meanwhile, west coast tech hubs see home values skyrocket in the spring market. Also, Opendoor will refund home sellers $62M under the FTC settlement. And finally, Single-family home sales to investors hit an all-time high.

Apr 17, 202421 minSeason 4Ep. 131

Northern Lights: Jennifer Moretty on Building Relationships & Winning Clients By Leveraging Her Experience as a Military Spouse

LISTEN: We’re joined by Jennifer Moretty with Keller Williams Greater 360 in Poulsbo, Washington. She shares her journey from being a military spouse to becoming a successful real estate agent. She emphasizes the importance of building relationships and providing value to her clients, particularly those in the military community. Jennifer's expertise in military moves and understanding of the unique challenges faced by military clients sets her apart in the industry. She also discusses the succe...

Apr 12, 202429 minSeason 4Ep. 130

Trending News: April 10, 2024

Appeals court to allow DOJ to reopen its investigation into NAR ruled three-judge panel for the U.S. Circuit Court of Appeals in D.C. Meanwhile, the plaintiffs are asking the judge to order HomeServices to pay $4.7 billion in damages for the Sitzer/Burnett Commission lawsuit. And finally, according to NAR, Millennials replaced baby boomers as the largest group of homebuyers in 2023.

Apr 10, 202420 minSeason 4Ep. 129

Northern Lights: Rick and Teri Brenkus on Success with FSBOs, Contributing to the MREA book, Listings Strategies, and Family Legacy

LISTEN: We’re joined by Rick and Teri Brenkus with Keller Williams The Marketplace in Las Vegas, Nevada. They share their journey in real estate, starting from their early experiences to building a successful team. They discuss the importance of focusing on for sale by owners (FSBOs) and navigating market shifts. Teri shares how their contribution to the MREA book changed their lives forever. The Brenkus team emphasizes the benefits of a listing-heavy business, mastering one thing, and shares th...

Apr 05, 202443 minSeason 4Ep. 128

Trending News: April 3, 2024

Equity surge boosts homeowner net worth, with U.S. homeowners holding a significant amount in home equity in 2023, how much? Tune in. Meanwhile, The Council of Multiple Listing Services united with Northwest MLS on Wednesday to pen amicus briefs exposing alleged flaws in the DOJ's statement of interest in the Nosalek case. Finally, after pandemic-era lull, senior housing sector appears poised for a rebound.

Apr 03, 202416 minSeason 4Ep. 127

Northern Lights: Kim Randolph-Meaney on Dominating Real Estate in Rural Market and Building a Thriving Business

LISTEN: We’re joined by Kim Randolph-Meaney with Keller Williams Columbia Basin in Ephrata, Washington. Kim shares her journey from law enforcement to owning a bookstore before transitioning to real estate. She discusses the challenges and opportunities of working in a rural market and the importance of choosing clients wisely. Emphasizes the value of being brutally honest with clients and the benefits of working with a partner who complements her strengths. Then, highlights the advantages of be...

Mar 29, 202429 minSeason 4Ep. 126

Trending News: March 27, 2024

Today, we cover the brokerages not covered in the NAR settlement. Additionally, Compass settled the commission lawsuits for $57.5 million, and existing home sales in the US surged in February.

Mar 27, 202418 minSeason 4Ep. 125

Northern Lights: Bob Lucido on Leveraging, Pivoting, and Building His Business

LISTEN: We’re joined by Bob Lucido with Keller Williams Lucido Agency in Ellicott City, Maryland. With 47 years of experience, he shares his journey getting his start in real estate, the challenges he faced during the Great Recession, and pivoting from working with builders to resale clients. Bob discusses his strategies for building and scaling a successful team as well as his expansion business. Overall, Bob's story is a testament to the power of passion, perseverance, and continuous learning ...

Mar 22, 202436 minSeason 4Ep. 124

Trending News: March 20, 2024

NAR has agreed to pay $418 million in damages to settle the real estate commission lawsuits. We go over the implications and what it means for the real estate industry. And good news, FHA raised lending limits for the Manufactured Home Loan Program.

Mar 20, 202417 minSeason 4Ep. 123

Northern Lights: Scott Rosenthal on Building Relationships with his Passion for Cars and Property Management

LISTEN: We’re joined by Scott Rosenthal with Keller Williams Alaska Group - Fairbanks . Scott, a military veteran, shares his journey in the industry as well as highlighting his passion for investing in properties and the unique challenges and opportunities of the Fairbanks market, including extreme weather conditions. He emphasizes the importance of using TikTok for business and building personal connections with clients, especially with his love for cars and how it has become a part of his rea...

Mar 15, 202431 minSeason 4Ep. 122

Trending News: March 13, 2024

A strong jobs report could postpone any rate cut delays until summer and we explore the latest move from CFPB provoking criticism from the mortgage industry. Meanwhile, the Sitzer | Burnett saga continues with plaintiff attorneys asking for a third of the settlement payout.

Mar 13, 202417 minSeason 4Ep. 121

Northern Lights: Matthew Claeys on a Giving Culture, Choosing Your Own Adventure, and Moving from E to P

LISTEN: We’re joined by Matthew Claeys with Keller Williams Sunset Corridor serving the Portland Metro area in Oregon! He shares his unique journey working the high volume, low margin model, building his team back up recently to 39 agents with a goal of 100 by end of year. We get into recruiting, culture, and building a supportive foundation to keep his agents on the business path that best suits their individual needs....

Mar 08, 202425 minSeason 4Ep. 120

Trending News: March 6, 2024

Fannie Mae discovers older homeowners want to age in place but are averse to extracting equity. Meanwhile, mortgage rates ease for the 2nd consecutive day on inflation data - but what does that really signal for the Fed’s decisions long-term as far as “quantitative tightening”?

Mar 06, 202417 minSeason 4Ep. 119

Northern Lights: Matt Tavener on the Win/Play/Give Philosophy, Building a Family Culture, and Continuing his Father’s Legacy

LISTEN: Today we’re joined by the other half of the Matt and Molly Team out of KW Asheville , Matt Tavener ! Matt shares his journey as a 2nd generation realtor balancing his strengths in numbers, listings, and lead gen with his partner Molly de Mattos. He lets us in on what it takes to develop a positive culture, how to hire the right people, and the lessons he’s learned from Gary Keller. Tune in!...

Mar 01, 202433 minSeason 4Ep. 118

LIVE from Family Reunion 2024!

Bruce and Chase are coming to you live from Keller Williams’ Family Reunion in Las Vegas, sharing their inspirational takeaways thus far. We learn about the importance of energy from keynote speaker Tony Robbins, the power of words by Phil Jones, telling your story through branding, and (calmly) preparing for a recession. Because you just never know what the future holds. Tune in!

Feb 28, 202415 minSeason 4Ep. 117

Northern Lights: Steve Chader on Specialization, Mastering Skills through Teaching, and a Life Worth Living

LISTEN: Real estate legend Steve Chader is in the studio joining us from Keller Williams Integrity First Realty in Gilbert, Arizona. He lets our listeners in on his decades of experience, from rebuilding his business after a shift, to the art of team building, to moving from success into significance. Steve has brought his heart into the very mission of the Keller Williams culture and made a tremendous impact on the lives of others through his work with KW Cares. His abundant wisdom shines throu...

Feb 23, 202438 minSeason 4Ep. 116

Trending News: February 21, 2024

NAR runs out of liability insurance, Opendoor looks to rescale business, and Nevada real estate firms get hit with a second commission lawsuit.

Feb 21, 202413 minSeason 4Ep. 115

Northern Lights: Joe Williams on the Genesis of KW, the Power of Big Companies, and Creating THE Model During a Market Crash

LISTEN: A true legend is in the studio today! In this special episode we’re honored to welcome guest Joe Williams , co-founder of Keller Williams Realty (you know, THAT Williams). A master teacher and storyteller, Joe details his journey getting into the industry 51 years ago and the wisdom he’s developed along the way. We get a ‘real look’ into how he met Gary Keller and developed their partnership, and of course the elements required to build one of the largest and most profitable companies in...

Feb 16, 202430 minSeason 4Ep. 114

Trending News: February 14, 2024

NAR says falling rates helped drive home price growth in Q4, as new Altos data shows sellers are coming back into the housing market. Plus, the copycats continue as commission lawsuits head to Utah.

Feb 14, 202415 minSeason 4Ep. 113

Northern Lights: Levi Gurno on Creating a Winning Culture, Being a Sponge, and Slowing Down to Speed Up

LISTEN: In this episode, we’re joined by Levi Gurno with Keller Williams Coeur d’Alene in Coeur d’Alene, Idaho. From full-time pastor to real estate leader, he shares his journey following his passions in coaching, building his Mega Team, and trusting in his best friend / business partner. Levi reminds us that it doesn’t take long to move from success to significance if you stay learning-based, attract the right talent, and follow. the. model!...

Feb 09, 202439 minSeason 4Ep. 112

Trending News: February 7, 2024

Powell addresses rate cuts with no Fed pivot in sight, while Fannie Mae economists release housing market outlook making predictions with their own rate cut timeline. In other news, Freddie Mac proposes $2,500 credit through Home Possible…what opportunity could this provide for homebuyers?

Feb 06, 202414 minSeason 4Ep. 111

Northern Lights: Dan Holt on Energy Giving, Specialization, and Running the Winning Play (Every Time)

LISTEN: We’re joined by Mega Agent and Leader Dan Holt with Keller Williams Greater Springfield in Springfield, Missouri. His fascinating real estate journey began when he found himself $6.5 million in debt as a homebuilder when the ’08 crash hit and he opted to start selling. Fast forward, and he’s now running his carefully curated team of 15 at Holt Homes Group , selling around 500 homes a year! Dan has learned a lot along the way, perfecting his systems and steering away from the new and flas...

Feb 02, 202437 minSeason 4Ep. 110

Trending News: January 31, 2024

NAR gets dismissed from pocket listing ban lawsuit, homebuilders end 2023 on a high note (selling more homes than the year prior), PLUS - we break down the Pennsylvania commission lawsuit, which saw Anywhere affiliates get replaced by five local brokerages. Tune in!

Jan 31, 202417 minSeason 4Ep. 109
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