Ep.16 Will Laurenson on Conversion Rate Optimization

Of course every brand wants to optimize their website to increase conversions, but not everyone approaches CRO in the same way.

A lot of specialists and marketers tend towards discounts and sales to pump up their numbers, but that is just not the way to go…

Will Laurenson has been working in CRO for years and has a simple, yet powerful, framework in which he approaches each project.

He walks us through his framework so we can ditch the discounts and create a better website experience for customers…

And if you need help with CRO on your own website, get it touch with Will at www.customerswhoclick.com.

What you’re about to hear:

[ 00:20 ] How Will got started in CRO

[ 05:03 ] Why we should Ditch the Discounts

[ 09:35 ] Segment: Potential Customers

[ 10:00 ] Strategies: Act like they know nothing

[ 14:24 ] Focus on 3 things - Usability, Anxiety, and Motivation

[ 17:00 ] Get their email through quiz

[ 19:07 ] How to get started in CRO

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We’ve got some guests lined up to talk about all things ecommerce