The Real Biz Life Chronicles - podcast cover

The Real Biz Life Chronicles

Unedited stories of Business, Branding and Life.

Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way. 

RAW. Honest. Unedited. 

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Episodes

#088 The Fiore Forte with Lidio Fiore

In this episode of The Real Biz Life Chronicles, I sit down with Lidio Fiore, the quietly driven founder of Panorama Club and second-generation business owner behind one of Perth’s best-known camera stores. After leaving school in Year 11, Lidio went straight to work on the shop floor of his family’s camera business, learning the ropes from his dad, sister, and seasoned retail pros. He helped grow the business into a $15 million empire, but smartphones, online pricing wars, and COVID-19 collapse...

Jul 07, 202557 minSeason 2Ep. 88

#087 The Chad Standard with Chad Robinson

At 41 years old, Chad Robinson decided it was time for a career change into an industry he had never been in before. He didn’t grow up in tech. He wasn’t trained in web design. He simply couldn’t afford a website, so he learned how to build one. That moment of necessity changed the trajectory of his entire life. In this episode, Chad reveals the unfiltered truth behind what it really takes to run a business in the digital age. He’s built hundreds of websites, kept even more businesses online, an...

Jul 03, 20251 hr 6 minSeason 2Ep. 87

#086 Soul, Soil, & Sustainability with Brad Wisewould

What if the most powerful way to change the world starts with what we throw away? In this episode of The Real Biz Life Chronicles, I speak with Brad Wisewould, a former concrete trucking business owner who risked everything to answer a deeper calling. He didn’t just want to build something. He wanted to restore something. Specifically, the land that raised him, and the future his daughter will inherit. Brad is the founder of Carbon Ag Solutions, a regenerative agriculture company turning Perth’s...

Jun 30, 20251 hr 25 minSeason 2Ep. 86

#085 Mental Performance with Tony Silvio

What if the reason you’re stuck isn’t strategy, but the not-so-silent story running rampant in your head? In this episode of The Real Biz Life Chronicles, I sit down with Tony Silvio, performance coach and founder of Midas Mindset, to unpack the psychology of high performance, real resilience, and how to manage the voice that holds you back. With a background in teaching and years spent coaching elite athletes and high-performing professionals, Tony brings a grounded, real-world lens to mindset....

Jun 26, 20251 hr 11 minSeason 2Ep. 85

#084 Scaling Rock Bottom with Luke Cook

What if your most painful moments weren’t setbacks, but signposts? In this episode, I sit down with Luke Cook, founder of Cuppa.TV, former media exec, and passionate human-connector on a mission to bring meaning back to the conversations we’re not having. From burning out in the corporate world to losing everything during COVID, Luke rebuilt from the rubble, transforming pain, trauma, and failure into purpose, legacy, and lasting impact. We explore why identity work is at the heart of leadership...

Jun 23, 20251 hr 3 minSeason 2Ep. 84

#083 Wisdom Without the Ego: John Dawson

What if the best leaders don’t stand in the spotlight, but lift others into it? In this episode, I sit down with John Dawson, Seven West Media’s resident advertising trainer, whose career spans over 25 years across radio, TV, digital, press, and agency. But this conversation isn’t just about media; it’s about leadership, presence, and the quiet confidence that comes from knowing who you are (and backing others while you’re at it). Whether you're building a team, working in sales, or just figurin...

Jun 19, 20251 hr 13 minSeason 2Ep. 83

#082 Owning Your Voice & Story with Jacqui Maloney

What if the power of your personal story isn't in the trauma you’ve endured, but in the way you choose to tell it? In this episode, I sit down with Jacqui Maloney, an actress, speaking coach, and founder of Jacqui Maloney Coaching, who helps founders, leaders, and creatives access the power of their voice without the performative pressure. We dive deep into the art of storytelling, the responsibility that comes with being on stage, and the often misunderstood cost of visibility. Whether you’re c...

Jun 16, 20251 hr 18 minSeason 2Ep. 82

#081 Fearless Reinvention with Candy Spalding

What if the biggest transformation of your life didn’t happen in your 20s or 30s, but after 50? In this episode of The Real Biz Life Chronicles, I sit down with Candy Spalding, whose career journey is truly extraordinary. From modelling runways and managing shutdown crews to executive leadership and now law, Candy has built a life that defies expectation and breaks every box she’s ever been put in. She shares openly about what it was like growing up in a racially charged neighbourhood in London,...

Jun 12, 20251 hr 23 minSeason 2Ep. 81

#080 Taking Stock of Truths with Stephen Moore

In this episode of The Real Biz Life Chronicles, I sit down with Stephen Moore, the fierce voice behind Associated Stock Taking. From small-town Scotland to building one of Australia's most respected inventory management firms, Stephen’s story is a deeply honest exploration of what it means to build a life and business on your own terms. This episode is not your typical business chat. It’s a raw dive into the deeper layers of entrepreneurship, family, spiritual alignment, societal structures, an...

Jun 09, 20251 hr 24 minSeason 2Ep. 80

#079 Community, Connection & Conversations with Steve Archibald

Ever met someone whose presence quietly lifts the room, and whose follow-through is louder than their voice? Meet Steve Archibald. In this episode of The Real Biz Life Chronicles, I sat down with the man behind the scenes of some of Perth’s most impactful business and mental health initiatives. Steve is the Strategic Relationships Manager at Pragma Lawyers, a volunteer Partnerships Ambassador for Spoke to a Bloke, and until recently, the Partnerships Manager at youth mental health charity zero2h...

Jun 06, 202536 minSeason 2Ep. 79

#078 Brewing Change, Building Community with Mike Matich

Some people follow a path. Mike Matich built his own, brick by brick, bean by bean, one conversation at a time. In this episode, I sit down with a man who’s lived more lives than most. He’s been a builder, a business owner, a political candidate, and now the President of the Swan Chamber of Commerce. But titles only tell part of the story. What really defines Mike is how deeply he cares. About his team. About his customers. About his community. From the inception of Crooked Spire Coffee & Ar...

Jun 03, 20251 hr 2 minSeason 2Ep. 78

#077 Unfiltered. Unpolished. Unapologetic. The Conversation You Need To Hear.

What if the real secrets to building something legendary aren’t in the highlight reels, but in the pressure, pivots, and honest moments most people never talk about? In this exclusive episode of The Real Biz Life Chronicles , three powerhouse business owners sit down to strip away the shiny packaging and get to the heart of what business really demands. Paul Claessen – The business advisor who’s survived the trenches and now backs gutsy founders with strategy, support, and zero tolerance for sur...

May 27, 20251 hr 25 minSeason 2Ep. 77

#076 Listening & Leadership with John Clegg

What if the greatest skill in leadership isn’t making decisions, but listening deeply enough to make the right ones? In this episode of The Real Biz Life Chronicles , I sit down with John Clegg, chartered accountant turned advisor, mentor, board member, and strategic mind behind some of WA’s most future-focused companies. John has worked across government, corporate, and small business sectors. He’s seen leadership done well and painfully wrong. In this conversation, we discuss the decisions tha...

May 26, 20251 hr 15 minSeason 2Ep. 76

#075 Mindset & Meaningful Growth with SP Singh

What if the real problem in your business isn’t your software, but how you are leading the transformation? In this episode of The Real Biz Life Chronicles , we speak with SP Singh, founder of Bhani Consulting, a boutique advisory firm helping medium-sized businesses navigate complex digital transformations with clarity, integrity, and a human-first approach. From his honest take on evolving out of the employee mindset, to redefining success beyond revenue and headcount, SP’s story is one of inne...

May 20, 20251 hr 8 minSeason 2Ep. 75

#074 Human-First Approach to IT with Phil Aldridge

What if business success had less to do with profits and more to do with people? In this episode of The Real Biz Life Chronicles, we sit down with Phil Aldridge, a seasoned entrepreneur who spent over three decades navigating the fast lane of Hong Kong before relocating to Perth and continuing his mission to serve, connect, and protect. Having built and exited a multinational IT services company with offices in Hong Kong and Singapore, Phil now leads Fuse Technology WA, supporting professional s...

May 14, 20251 hr 10 minSeason 2Ep. 74

#073 Leading Through Chaos with Calm: Mike House

What happens when you’re lost in the wilderness—literally—and still have to lead yourself out? Mike House knows how. In this episode of The Real Biz Life Chronicles, Mike shares his approach to fear, trust, and leadership. From soldier to TEDx speaker, Mike reveals how calm is a choice—and how values, story, and psychological safety can anchor resilient leadership. If you’re navigating uncertainty as a business owner or leader, this one’s for you. Specifically, Mike shares: [05:10] The experienc...

May 06, 20251 hr 12 minSeason 2Ep. 73

#072 Presentation Power & Leadership with Dr. Paula Smith

What does it take to become a truly impactful leader and master the art of presenting with confidence? Meet Dr. Paula Smith, founder of the Global Institute of Training and Presenting, whose 40-year journey has made her one of Australia’s most sought-after experts on powerful communication and leadership development. In this episode of The Real Biz Life Chronicles, Paula shares her inspiring path from starting a kids’ personal development school at 19, to transforming countless careers and organ...

Apr 29, 202559 minSeason 2Ep. 72

#071 Automate to Elevate with Adrian Krop

What happens when a would-be fighter pilot becomes an engineer, and then helps reshape the future of industry? Meet Adrian Krop—professional mechanical engineer and Managing Director of Autonoma , a company at the forefront of laboratory automation and process innovation. From manual oil sample testing to AI-driven robotics, Adrian and his team are turning labour-intensive processes into safe, streamlined, high-tech systems. In this episode of The Real Biz Life Chronicles, Adrian unpacks how aut...

Apr 22, 202548 minSeason 2Ep. 70

#070 The Adventure Analyst: Jeff Robson

What if you could build a thriving analytics business, climb rock faces, write a book, and still give back—all while living life on your terms? Meet Jeff Robson—founder of Access Analytic , business analyst, adventurer, and author of The Travelling Trainer . Jeff lives a life of curiosity, courage, and contribution from boardrooms to mountain peaks. In this episode of The Real Biz Life Chronicles , Jeff joins Tracy Fryer to talk data, decisions, and doing good. Jeff shares: (10:31) The moment he...

Apr 15, 20251 hr 7 minSeason 2Ep. 70

#069 Navigating the Grey in Business with Pasquale Princi

From selling continental rolls in high school to leading an international financial firm, Pasquale Princi’s journey is anything but conventional. As Managing Partner at SEER Financial Group and host of It’s All About The Grey, Pasquale challenges business owners to lean into uncertainty, think bigger, and reframe their tax, growth, and leadership approach. In this episode, he shares lessons from family business, embracing discomfort, and why the biggest wins often come from the grey areas of bus...

Apr 08, 202559 minSeason 2Ep. 69

#068 Mastering Law & Business with Marcus Procopio

Marcus Procopio’s journey from aspiring lawyer to business owner and legal expert is filled with eye-opening lessons, unexpected twists, and invaluable insights. With over 20 years in law, Marcus has navigated the complex world of commercial litigation, business acquisitions, and family law, eventually founding Procopio Legal and co-launching EquiClaim, a venture dedicated to helping individuals fight against unfair banking practices. In this episode, Marcus shares his biggest business lessons. ...

Apr 01, 20251 hr 16 minSeason 2Ep. 68

#067 Business After Burnout with Lezly Kaye

Burnout is often glorified as the price of success, but Lezly Kaye is here to prove that’s a myth. After building a $60M business, losing it all, and walking away, Lezly discovered a new way to lead, scale, and thrive—without sacrificing well-being. As the founder of The CEO Circle, she now helps high-achieving women step into true CEO leadership, eliminating burnout and reclaiming balance. In this episode of The Real Biz Life Chronicles , Lezly reveals what it really takes to build a thriving b...

Mar 25, 20251 hr 16 minSeason 2Ep. 67

#066 Future of Engineering with Rachel Bermoy

With over 40% of the workforce set to retire in the next 15 years, the engineering and construction industries face a major challenge: how do we retain and transfer decades of knowledge before it disappears? Enter Rachel Bermoy, founder and managing director of Buteros—a company bridging the gap between retiring experts and the next generation of engineers. Rachel’s mission is to ensure businesses don’t lose critical expertise and that young professionals get the mentorship they need to thrive. ...

Mar 18, 202557 minSeason 2Ep. 66

#065 Defining the True Value of Law with Steven Brown

Steven Brown isn’t just leading a law firm—he’s redefining how legal services are delivered. As the Director and Co-founder of Lynn & Brown Lawyers, Steven has built a firm that champions transparency, accessibility, and client-centered legal solutions. From his early ambitions to becoming a key innovator in the legal industry, his career journey has been shaped by a willingness to challenge traditional models and embrace change. Specifically, Steven shares: Why he abandoned the traditional ...

Mar 13, 20251 hr 2 minSeason 2Ep. 65

#064 Winning in Business with Paul Claessen

Paul Claessen’s story demonstrates that success isn’t a straight journey. From managing a Pizza Hut at 17 to founding Paul Claessen Consulting, Paul’s path is filled with pivotal moments, influential figures, and hard-earned lessons. Growing up in a family of teachers, his grandmothers played a significant role in shaping his mindset, instilling in him the belief that the strong must look after the weak and that self-belief is crucial for overcoming challenges. In this episode, Paul shares the h...

Mar 04, 20251 hr 4 minSeason 2Ep. 64

#063 Beyond the Horizon with Jason Seel

The digital landscape is rapidly evolving, and Jason Seel, Director of Horizon Digital, shares insights on how businesses can remain competitive. From AI advancements to navigating the complexities of business growth, Jason Seel has been at the forefront of digital transformation. As the Director of Horizon Digital, one of Perth’s leading software development firms, Jason brings a wealth of experience in leveraging technology for strategic advantage. But beyond the tech, he understands the menta...

Feb 11, 20251 hr 7 minSeason 1Ep. 63

#062 Calm and Connected with Kate Keisler

Understanding children's behavior goes beyond what meets the eye. Kate Keisler, founder of Calm and Connected, illuminates the deeper reasons behind children's social, emotional, and sensory challenges. Kate Keisler has dedicated her career to helping often misunderstood children. As an occupational therapist and founder of Calm and Connected, she equips parents and teachers with the tools they need to help children feel safe, understood, and empowered. In this episode, Kate reveals how childhoo...

Feb 05, 202557 minSeason 1Ep. 62

#061 Sales Mastery with Harriet Mellor

If there’s one person whose energy is truly infectious, it’s Harriet Mellor! Founder of Your Sales Co and a one-in-a-million Sales Transformation Coach. With over 15 years of experience helping businesses achieve explosive growth, Harriet explains why sales is not just a skill but the driving force at the forefront of everything you do in business. She shares her top tips on nurturing prospects, adding value, and building authentic connections that lead to long-term success. We also uncover wher...

Jan 29, 202547 minSeason 1Ep. 61

#060 From Setbacks to Success with Emily-Jane Sarroff

This conversation features the multi-talented Emily-Jane Sarroff, a six-figure business owner, life coach, and host of the Empower with Em podcast. Emily-Jane is transforming the way we think about personal branding by combining creative design with marketing psychology. We uncover her unique philosophy on personal branding—emphasizing that true design is rooted in psychology, not just aesthetics. Emily-Jane explains how integrating branding with marketing psychology can help create meaningful c...

Jan 21, 202548 minSeason 1Ep. 60

#059 Trusting Your Life's Path with Ben Latto O'Brien

Ben Latto O’Brien’s story is a testament to resilience and the power of embracing life’s unexpected turns. Growing up in a family of medical practitioners, Ben chose a different path, qualifying as a spray painter after a four-year apprenticeship. But at 26, everything changed. Diagnosed with a life-threatening heart condition and given only three months to live, he underwent open-heart surgery—a life-altering experience that set him on a new journey of discovery. What followed was a 13-year exp...

Jan 14, 20251 hr 15 minSeason 1Ep. 59
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