Send us a text Of the myriad ways to grow your online business, most will fall into two categories: Organic Growth and Paid Growth. There’s the growth that happens as you create and publish content, and refine your online marketing funnel. This growth happens naturally through those (mostly) free efforts and that’s why it’s called organic. Then there’s growth that you can acquire through ads, promoted content and other paid avenues — i.e. paid growth Choosing which to employ requires serious con...
Dec 23, 2022•6 min•Ep. 114
Send us a text Iterative growth is a step by step process that you go through as you progress towards your goals. And though some might think it’s a natural part of the growth process that just happens as you go, it actually requires a high degree of intentionality. Iterative growth is the result of methodically taking small manageable steps just beyond your comfort zone and gradually expanding your skills and abilities until you acquire everything you need to achieve your desired outcome. =====...
Dec 22, 2022•8 min•Ep. 113
Send us a text It’s a hot topic right now and as admittedly unexcited I am about it, building an online business means I can’t avoid the conversation about AI AI has been at the top of many conversations lately in the content creator world especially but eh wake of mass consumer adoption of some of these applications. (If you been on Instagram at all in the past 3 weeks, you’ll know what I’m talking about) Where it stands, the scale of most of our businesses really won’t require AI tools to grow...
Dec 21, 2022•11 min•Ep. 112
Send us a text To be content creators means being purposeful and intentional about the content we create and publish. So we must be clear then the purpose and function of that content if we are to be more intentional with it. I boiled in down to these 3 Purposes of Content: - Grow your audience - Grow your influence - Lead people to the next step 3 Functions of Content - First impression - Build rapport - Provide value Use these as a guideline when creating and publishing content for your busine...
Dec 20, 2022•10 min•Ep. 111
Send us a text Understanding that we are our own biggest roadblocks is an important part of personal growth and therefore professional growth. This understanding comes at a fork in the road. One turn leads to taking responsibility for being the roadblock and working in things required to get to the other side. The other turn leads to self judgement, self-pity, and self-sabotage and therefore stops forward progress. Knowing then the two choices allows us to better navigate the path of growth. ===...
Dec 19, 2022•10 min•Ep. 110
Send us a text Yesterday we talked about what doesn’t work. Today we talk about what will. Now that you’re a content creator, it’s time to start getting serious about your online strategies. These three tips will not only get you on your way, they will serve as the bedrock for all that you build with your content creation. ============ FREE TRAINING! 3 Ways to Drive Real Results on Instagram™ with Jenna Kutcher https://thelab.jennakutcher.com/masterclass?inf_contact_key=869db657d9e694f10b60e2c9e...
Dec 18, 2022•13 min•Ep. 109
Send us a text Network Marketers generally haven’t been taught actual marketing, so when we approach social media we not only have no idea what we’re doing, we use it from the perspective of content consumer. It’s time to start looking at yourself as a content creator and stopping these three things will allow you to finally set the proper course to becoming an effective online marketer. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 17, 2022•9 min•Ep. 108
Send us a text The Value Ladder is a concept that’s been discussed in many different forms across many different segments of marketing and business. Russell Brunson talks about it in his “Perfect Webinar”. Randy Gage talks about it in his “Network Marketing Money Machine” book. As I was putting together our online marketing Framework (whose completion is imminent), I realized that the concept of Value Ladder was the missing piece I had been looking for! Give a listen and see why ============= 🔗...
Dec 16, 2022•7 min•Ep. 107
Send us a text Here’s a list of 6 podcasts that are currently in high rotation for me at the moment. I’m definitely moving into a new phase of my internet marketing journey and these shows and the individuals who host them have provided an incredible amount of guidance for me right now. Here’s the list: Online Marketing Made Easy with Amy Porterfield https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545 The Jasmine Star Show with Jasmine Star https://p...
Dec 15, 2022•9 min•Ep. 106
Send us a text It’s simple. Difficult but simple. Get into a thing to make it work, not to TRY to make it work. Fixate on the outcome you want and don’t stop until you get it. Yea you’ll trip and fall. Yes things will go wrong. Repeatedly as a matter of fact. But as long as you keep going, keep learning, you’ll get to your destination. 100 days of podcasting is accomplished one day one episode at a time. So, here’s to the next 100! ============= 🔗Join our Facebook community https://www.facebook...
Dec 14, 2022•8 min•Ep. 105
Send us a text One of the purposes for this retrospective outside of creating more content for this show, I wanted to take stock of all the things we’ve done and the pieces we have in play. It was intended to be a learning process and taking stock allows me to see what’s working, what’s not working, and what needs to be added — all with the intention of creating better outcomes and results moving forward. The iterative process of growth applies to all aspects of business and life so always make ...
Dec 13, 2022•11 min•Ep. 104
Send us a text You’re never going to know everything. Your system is never going to be exactly right, perfect. So why would you work to know everything and have everything right before you take even the first step. It’s natural to want to know as much as you can and have every piece of the puzzle “right” before launching your marketing. The danger though is that we delay actually getting started for fear of not having everything in line. The important thing is GET STARTED. You can learn as you g...
Dec 12, 2022•7 min•Ep. 103
Send us a text There is a distinct difference between a true fundamental and strategies and tactics. And much of what we’ve called fundamentals in network marketing aren’t actually fundamentals. They’re actually strategies. In this episode we get done to three true fundamentals and how we can apply them to any strategy or platform online or off. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 11, 2022•12 min•Ep. 102
Send us a text It’s true. Having achieved a high level of success in network marketing, I considered myself an expert. BUT I was an expert at only one aspect of the business — the NETWORKING. I got really good at connecting, developing rapport, fostering and nurturing relationships. And those skills got me very far in my career. But the entire time I had unknowingly neglected other skills that I now consider necessary — the MARKETING. As I learn marketing, I now have an even clearer understandin...
Dec 10, 2022•8 min•Ep. 101
Send us a text We did it!!! ONE HUNDRED EPISODES in the bag. What a ride it’s been. In this hundredth episode we kick off a series that looks back at the last hundred days and all lessons we learned doing this crazy experiment. Here’s on big take away: Want to get to 10,000 quicker? Podcast every day for a hundred days!😝 ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 09, 2022•9 min•Ep. 100
Send us a text The internet strategies and tactics being taught in network marketing is more akin to spam than actual marketing. It’s just old tactics dressed in new shiny clothes. Talking to random strangers at the grocery about your opportunity is the same as sending DM’s to someone who you’ve know built any rapport with. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 08, 2022•9 min•Ep. 99
Send us a text Stepping into change is scary. When we’re faced with new challenges, there can be a tendency to not even try. Not knowing how to do a thing can limit what we think we’re capable of. In this episode we discuss two things that can help you get over your fears and step into the unknown confidently moving closer to your goals and dreams. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 07, 2022•7 min•Ep. 98
Send us a text As the pace of life increases, time management and efficiency become increasingly important. With the million and one things we have on our to-do lists, managing these things will be critical to your adding an entrepreneurial venture to your plate. Parkinson’s Law will help you get a better handle on calendar and schedule to make sure you get done everything you need to get done. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 06, 2022•7 min•Ep. 97
Send us a text You have better instincts than you might give yourself credit for. It’s not that we’ve stopped listening to our guts but more that we interpret what we hear in a manner against our favor. Give a listen to this episode and you’ll understand what I’m talking about ☺️ ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 05, 2022•5 min•Ep. 96
Send us a text I recently missed an opportunity to be a part of the Book Launch Squad for the release Amy Porterfield’s upcoming book. I second guessed myself thinking that I didn’t have the adequate skill and experience to be a part of such a big launch. After all, I am at the time of this release only just a novice internet marketer. Had I been more decisive, I’d not only be learning a whole new set of skills but I’d also be reading a free copy of the book right now. Be decisive. Even if the d...
Dec 04, 2022•6 min•Ep. 95
Send us a text Having an online presence means having to develop your “voice”. Some call it the hero. Others call it the attractive character. It’s the “persona” you present to the world in the content you publish online. When developing this persona, you have a few categories to consider: EXPERT, ENTHUSIAST, NICHE. Think of these categories as ellipses in a Venn diagram. When creating the persona for your content, it’s not about choosing a mutually exclusive category. Instead, it’s about fluidl...
Dec 03, 2022•10 min•Ep. 94
Send us a text The way we tend to think of traditional advertising influences then type of content we create and how we publish that content on social media. For network marketing, that unfortunately equates to largely wasted effort. So we have to adjust our notions of what marketing is and how to then market on the social platforms. Listen and learn all about it ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 02, 2022•6 min•Ep. 93
Send us a text There is a process where a new fad after mass adoption becomes dogma and then that dogma eventually becomes limitations. If this happens in marketing, it eventually translates to your becoming obsolete and eventually extinct. Be mindful of holding onto fixed methods and mindsets and be willing to always question and re-assess those methods and mindsets. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Dec 01, 2022•7 min•Ep. 92
Send us a text There are many reasons why people are turned off by the network marketing profession. In this episode, we discuss over-promise, over-sold dream and vision and how that factors in. In network marketing we do a great job of selling the dream. But often we forget to set realistic expectations on what it takes to achieve that dream ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Nov 30, 2022•7 min•Ep. 91
Send us a text Cross-recruiting is a reality in network marketing that I’ve faced many times in my career. And like it or not, you’ll likely face it too. However, with the shift in the profession to being more customer driven, recruiting and therefor cross-recruiting is becoming less and less relevant and will go by way of the dinosaurs that practice it… EXTINCT ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Nov 29, 2022•6 min•Ep. 90
Send us a text If you feel like you’re just not making enough progress with your marketing, there’s a way you can accelerate your growth. It’s a very simple formula that I’ve heard many experts speak on recently. And if there’s one source you want to listen to to accelerate your growth, it’s people that have already done it. So, I’m passing this information on to you. Enjoy☺️ ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Nov 28, 2022•6 min•Ep. 89
Send us a text There will be time when you fell like giving up. We hit so many walls along the way and sometimes those challenges feel overwhelming. But don’t. Don’t give up. You showing up and doing the work everyday, even when it feels like you’re not making any progress, is the WIN. So listen to today’s show and keep going. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Nov 27, 2022•8 min•Ep. 88
Send us a text Burnout can happen to all of us. We push and grind and work ourselves to our limits. It’s a natural tendency for very driven people. So knowing the things that can contribute to burnout is important if we want to prevent it. Check in with yourself regularly and see if you’re doing the things we talk about in today’s episode. ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Nov 26, 2022•6 min•Ep. 87
Send us a text It’s Thanksgiving here in the US, and I wanted to make sure I didn’t skip a day on the 100 day journey. Here’s a heartfelt message from me to you to☺️ ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity
Nov 25, 2022•7 min•Ep. 86
Send us a text It seems to be happening much more often lately. People’s social media accounts being locked down for supposed violation of community standards. I have a friend whose long and good standing account was recently shut down for erroneous reasons. And the fight to have the account re-instated is near impossible. This just reinforces the need to have your business independent of these platforms because we have absolutely no control over the content we publish there =================== ...
Nov 24, 2022•7 min•Ep. 85
