How I Sell 22: Gordon Lawson, CRO at RangeForce

Gordon Lawson is the CRO at RangeForce. On today's episode, Manoj Jonna sits down with Gordon to discuss his journey in sales. They cover many impactful topics, including: 

• Went to college and went into the Navy; thought sales was the right choice over finance
• Started in defense contracting sales
• Naval Academy taught him about leadership, applied those skills in sales management
• Had a cousin who was in tech sales and his mother was education administrator; guided him into tech sales
• Always looking for the right people at the right time in a startup lifecycle; early employees differ from late stage employees
• Building a process around key indicators is the right way to scale up a team
• Read Tom Tunguz blog asap if you want to get in to SaaS sales
• LinkedIn is a platform that is still underutilized in sales
• Be radically open-minded, especially when someone gives you advice

Gordon has thrived as a process-oriented sales leader. We know you'll learn lots from Gordon's guidance. 

Enjoy this episode of The Ramped Podcast & How I Sell - thank you for tuning in!