TRP 214: Selling in a Post-Trust World with Larry Levine

In this episode of The Rainmaking Podcast, host Scott Love speaks with Larry Levine, author of Selling in a Post-Trust World, about how professionals can build authentic relationships and establish trust in an increasingly skeptical marketplace. Larry explains that trust is the currency of sales and business development, yet many professionals struggle to earn it due to broken promises, inconsistent follow-through, and transactional approaches. He introduces a structured formula for building trust, emphasizing that successful rainmakers prioritize authenticity, meaningful value, and disciplined habits to create long-term client relationships. Key topics include the four pillars of the trust formula: Authentic Relationships (AR), Meaningful Value (MV), Inspirational Experiences (IE), and Disciplined Habits (DH). Larry discusses how professionals can build deeper relationships by understanding client goals, adding unique business insights, and showing consistency over time. He also shares how creating inspirational client experiences—not just delivering services—helps differentiate professionals in competitive industries. Additionally, Larry provides powerful questions professionals can ask clients to uncover deeper needs and build long-term loyalty. This episode delivers practical, high-impact strategies for professionals looking to improve trust, deepen client engagement, and elevate their rainmaking approach. Visit: https://therainmakingpodcast.com/ ---------------------------------------- Larry Levine is an author, podcast host, and speaker for organizations who wish to grow their sales revenue. You can listen to his podcast https://www.sellingfromtheheartpodcast.com/ and connect with him on LinkedIn here: https://www.linkedin.com/in/larrylevine1992/ ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: https://sellinginaposttrustworld.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices