TRP 203: How to Market Your Professional Services Firm Online with Travis Hoechlin

In this episode of The Rainmaking Podcast, host Scott Love speaks with Travis Hoechlin, CEO of Rise Up Media, about how professional services firms can effectively market themselves online. Travis, an expert in digital marketing for law firms and other professional service providers, explains that a strong online presence is no longer optional—it’s essential for attracting and converting potential clients. He emphasizes that firms must optimize their digital footprint to remain competitive, ensuring they are visible and easily discoverable by prospects searching online. Key topics include the importance of a well-optimized website, how Google reviews and online reputation management influence client decisions, and the three key areas of Google search that firms must dominate—local service ads, pay-per-click ads, and organic search rankings. Travis shares strategies for maximizing conversions, including how to structure a website for mobile users, the role of content marketing in search engine optimization (SEO), and how paid advertising can provide an immediate return while SEO builds long-term credibility. He also discusses common pitfalls firms face, such as failing to answer incoming calls and losing potential clients due to poor follow-up processes. This episode provides practical, actionable steps for professionals looking to strengthen their online presence, increase lead generation, and optimize their marketing investment. Visit: https://therainmakingpodcast.com/ ---------------------------------------- Travis Hoechlin is the CEO of Rize Up Media, a marketing company that helps Law Firms generate new clients from the Internet, increase revenue & help grow their businesses. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Starting on June 25 at 1 PM Eastern time, Scott Love will lead a virtual six-session masterclass with a small group of professional service providers on the topic of rainmaking. Space is limited. Get your seat today at www.rainmakingseminar.com. Use discount code “podcast” for a $200 tuition discount. Links: https://www.rizeupmedia.com/ https://www.linkedin.com/company/rizeupmedia/ https://www.instagram.com/rizeupmedia/ https://twitter.com/rizeupmedia https://www.facebook.com/rizeupmedia Learn more about your ad choices. Visit megaphone.fm/adchoices