TRP 194: Generating Business Using Podcasts with Robert Ingalls

In this episode of The Rainmaking Podcast, host Scott Love speaks with Robert Ingalls, former attorney and founder of LawPods, about how professionals can use podcasting as a powerful business development tool. Robert shares his insights on leveraging podcasts to build relationships, establish thought leadership, and attract new clients. He emphasizes that podcasting isn’t just about producing content—it’s about strategically using it to nurture leads, educate referral sources, and expand professional networks. By consistently creating content that speaks directly to client pain points, professionals can establish trust and credibility in a way that written content or traditional marketing cannot. Key topics include the three primary ways professionals use podcasting for business growth—nurturing leads by addressing common client concerns, educating referral sources to build long-term partnerships, and networking through strategic guest interviews. Robert also discusses the importance of consistency in podcasting, outlining best practices for content planning, ideal episode length, and the role of authenticity in making a podcast relatable. He highlights common pitfalls, such as failing to define an audience, inconsistent publishing schedules, and not repurposing content for multiple platforms. Additionally, Robert explains how law firms and other professionals can use podcasts as a "Trojan horse strategy" to initiate conversations with high-value prospects who would otherwise be difficult to engage. This episode provides practical, actionable insights for professionals looking to harness podcasting as a business development asset. Visit: https://therainmakingpodcast.com/ ---------------------------------------- Robert Ingalls is a recovering attorney, speaker, and the founder of LawPods, one of the first podcast marketing agencies for law firms. After the challenges of practicing law threatened to derail his career and mental health, he traded in his suit and tie for a shot at entrepreneurship. Struggling to generate interest from law firms in the early days, Robert spent two years in a corporate banking gig. Grinding nights and weekends, he turned his spare bedroom podcasting hobby into a marketing agency servicing the biggest brands in law. He lives in Raleigh, North Carolina, with his delightful wife, darling daughters, and a proliferating collection of longboard skateboards. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: [email protected] https://www.linkedin.com/in/robertingalls/ https://lawpods.com/about-us/ Learn more about your ad choices. Visit megaphone.fm/adchoices