TRP 184: Driving Brand Reputation with Authenticity with Waldo Waldman

In this episode of The Rainmaking Podcast, host Scott Love speaks with Waldo Waldman, retired fighter pilot, professional speaker, and bestselling author of Never Fly Solo, about the importance of building a strong personal brand and reputation in business. Waldo shares insights from his experiences in the Air Force and corporate world, emphasizing that a personal brand isn’t just about strategy—it’s about authenticity, trust, and the daily actions that define how others perceive you. He explains that professionals who focus on genuine relationships, service to others, and continuous self-improvement will naturally build a reputation that attracts success. Key topics include the concept of being a wingman, where professionals cultivate trust and reliability by consistently supporting colleagues and clients. Waldo discusses how to stay top-of-mind in business by nurturing relationships over time, being proactive in helping others, and creating a reputation for quality and excellence. He also emphasizes the importance of mentorship and surrounding yourself with the right people, explaining how checking your “six” (blind spot) is crucial in both aviation and business. Additionally, Waldo outlines three key steps to building an authentic brand: committing to excellence and continuous improvement, having the courage to take risks and step outside your comfort zone, and asking for help while also offering value to others. This episode delivers actionable strategies for professionals looking to strengthen their brand, deepen relationships, and achieve long-term business success. Visit: https://therainmakingpodcast.com/ ---------------------------------------- Keynote speaker and leadership expert Waldo Waldman is the author of the New York Times and Wall Street Journal bestseller Never Fly Solo®. He teaches tactics on how to build trusting, revenue-producing relationships with employees, partners, and customers while sharing his experiences as a decorated fighter pilot and sales expert. A graduate of the Air Force Academy, he holds an MBA with a focus on Organizational Behavior and is a former top-producing sales manager. He successfully led national sales efforts for several cutting-edge technology and consulting firms before becoming a motivational speaker and leadership expert. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Recruiters! Join Scott in Las Vegas for his Recruiting MasterClass Seminar on Feb 15 – 16, 2024: www.recruitingisagame.com Links: https://www.yourwingman.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices