TRP 165: Uses of Artificial Intelligence in Selling with C J Webster: Adaptive Selling

In this episode of The Rainmaking Podcast, host Scott Love speaks with C.J. Webster, tech sales expert and founder of C Webster Consulting, about the transformative role of artificial intelligence (AI) in sales and business development. C.J. shares insights on how AI is reshaping the sales landscape by helping professionals target the right prospects, refine value propositions, and mine data to uncover hidden opportunities. He emphasizes that AI enables more personalized and strategic approaches, allowing sales professionals and rainmakers to scale their efforts efficiently without sacrificing authenticity. Key topics include practical strategies for leveraging AI in sales, such as using prompts to create customized buyer personas, developing targeted outreach campaigns, and employing AI tools like OpenAI, BARD, and CLAWD for brainstorming and content generation. C.J. discusses adaptive selling, where AI assists in understanding clients' intrinsic motivations through personality assessments and behavioral data. He also highlights the importance of grounding AI to trusted data sources to avoid inaccuracies and shares real-world examples of how AI-powered strategies have helped him build meaningful professional relationships. This episode offers actionable advice for sales professionals and rainmakers looking to integrate AI into their business development processes. Visit: https://therainmakingpodcast.com/ ---------------------------------------- CJ Webster is passionate about law, business, and sales, and he is recognized as a Legal Tech Leader. With a career built on his passion for law, business, and sales, CJ Webster has embraced the world of legal tech. From his early days as a court runner to leading multi-million dollar organizations, he has honed his expertise in driving success. As the Founder of C Webster Consulting, LLC, CJ Webster is dedicated to empowering legal tech companies with data-driven strategies for competitive advantage, scalable growth, and investor attraction. Having been a leader at a top Legal Tech company, CJ possesses extensive domain knowledge and a proven track record of generating multimillion-dollar sales gains. He brings expertise in market analysis, competitive intelligence, and strategic business development, excelling in maximizing growth and customer experience. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: Go to https://www.youtube.com/@cj60secsuccesstips/shorts Learn more about your ad choices. Visit megaphone.fm/adchoices