TRP 138: How to Identify Your Ideal Client, and Why with John Kormanik

In this episode of The Rainmaking Podcast, host Scott Love speaks with John Kormanik, former trial attorney and professional coach, about how legal professionals and service providers can identify their ideal clients. John explains that without a clearly defined target audience, professionals risk diluting their marketing efforts and attracting the wrong clients. He emphasizes that knowing exactly who you want to serve allows for more intentional business development and greater career satisfaction. Key topics include the three core elements of defining an ideal client—geography, demographics, and psychographics—and how professionals can use this framework to refine their outreach. John discusses how identifying a client "avatar" helps create more focused networking opportunities and strategic business decisions. He also shares insights on overcoming the scarcity mindset, setting boundaries to work only with ideal clients, and structuring client engagement for long-term success. Whether you're a lawyer, consultant, or business owner, this episode provides actionable steps to help professionals attract the right clients and build a thriving practice. Visit: https://therainmakingpodcast.com/ ------------------------------------- John R. Kormanik, Esq., is a Certified Professional Coach credentialed by the International Coach Federation, and also holds certifications as an ELI-MP, COR.E Leadership and Performance Dynamics, and DISC practitioner. Prior to launching his attorney-only coaching practice, John worked in the public sector as a Deputy Attorney General, in the private sector at a medium-sized law firm as both an associate and a partner, and also owned a law firm for 16 years. His 20+ years of experience as a practicing lawyer and law firm owner and a decades-long quest to be a world-changing entrepreneur, have equipped John to be able to guide his clients on a truly transformational journey. John lives in Boise, Idaho, and loves riding his mountain bike, being in nature, spending time with his family and friends, and starting each day with a walk with Olive, his yellow Labrador retriever. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: johnrkormanik.com https://jkormanik.pages.ontraport.net/avatar johnrkomanik.com/avatar Learn more about your ad choices. Visit megaphone.fm/adchoices