TRP 123: How to Shine Bright with a Personal Brand within a Larger Institutional Brand with Amber Hurdle

In this episode of The Rainmaking Podcast, host Scott Love speaks with Amber Hurdle, branding expert and CEO of Employer Brand Central, about how professionals can build a strong personal brand within a larger institutional brand. Amber explains that personal branding is not about self-promotion but about intentionally shaping how others perceive your value. She emphasizes the importance of self-awareness, strategic positioning, and leveraging branding to attract the right opportunities and business growth. Key topics include identifying your unique strengths through self-assessment and feedback, developing a subject matter expertise (SME) niche, and using content to establish authority in your industry. Amber also highlights the importance of LinkedIn as a branding tool, offering practical tips on posting consistently and engaging with your network. Whether you're in a law firm, consulting firm, or corporate environment, this episode provides actionable strategies to help professionals differentiate themselves and elevate their brand. Visit: https://therainmakingpodcast.com/ ----------------------------------- Amber Erickson-Hurdle helps organizations build reputations that attract, retain, and inspire top talent. As CEO of Employer Brand Central, Amber helps professionals connect the combined value of personal brands, employer brands, and business brands to increase market share and profitability, reduce turnover, and amplify satisfaction among customers and employees alike. Amber was recognized by Global Gurus for being among the top 30 brand professionals in 2020-2022, ranking #8 in the world for 2022. Although she is an in-demand keynote speaker, multi-award-winning consultant, and coach, she always finds time for her two adult kids, her Cavapoo Gibbs, and all of the outdoor activities she can squeeze in at home or on the road.  This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: [email protected] employerbrandcentral.com https://www.linkedin.com/in/theamberhurdle/ https://www.linkedin.com/company/employer-brand-central/ Learn more about your ad choices. Visit megaphone.fm/adchoices