TRP 04: Pivoting Your Sales Efforts into a Sales Strategy that Works with Doug Wendt

In this episode of The Rainmaking Podcast, host Scott Love speaks with Doug Wendt, business growth strategist and co-founder of Wendt Partners, about how professionals can pivot their sales efforts into a structured, scalable sales strategy. Doug shares insights from over 25 years of experience in enterprise sales, emphasizing that sales growth isn’t just about acquiring new clients—it’s about maximizing existing relationships, leveraging referrals, and optimizing untapped revenue opportunities. He explains how many businesses overlook 70% of their potential revenue by failing to engage their current customer base effectively. Key topics include the concept of the considered sale—a relationship-driven sales process that builds trust over time, the importance of segmenting contacts into categories (strategic clients, past clients, referral partners), and using CRM tools like HubSpot to streamline business development efforts. Doug also shares tactical steps for professionals looking to transition from in-person networking to digital relationship-building, including hosting virtual meetings, providing valuable insights instead of sales pitches, and proactively reconnecting with past prospects. He offers a three-step framework for getting started: configure (set up a CRM system), create (develop valuable content for engagement), and convene (host conversations that foster connections). This episode delivers actionable strategies for professionals looking to refine their sales approach and generate consistent revenue growth. ---------------------------------------- Doug Wendt is the co-founder and Chief Growth Officer for Wendt Partners, with offices in New York, Philadelphia and Baltimore/Washington. Doug developed the Wendt Partners business growth consulting model through nearly 25 years of experience across the professional services, enterprise software, electronics, aerospace and quality systems fields including worldwide management of new product launches, channel sales and technology marketing. Doug studied professional writing at Baylor University, then received his B.A. in Philosophy from Franciscan University and Master of Arts in Public Communication, summa cum laude, from The American University (Recognized by PRWeek as one of the Top 5 in the U.S.). http://www.wendtpartners.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices