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The Rainmaking Podcast

The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com
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Episodes

TRP 72: Rehumanize the Sales Process with Shari Levitin

As the founder of the Shari Levitin Group, Shari has helped create over 1 billion dollars in increased revenue for companies in over 40 countries teaching her authentic, heartfelt approach. Shari is the bestselling author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, a contributor to Forbes, CEO Magazine, and Huffington Post. Additionally, Shari has been recognized as follows: ● Top 100 Global Inspirational Leader for 2021 by PeopleHum ● Top 50 Keynote Speakers for 2020...

Oct 21, 202126 minSeason 2Ep. 72

TRP 71: Specialization Leading to a Desirable Market Position with Philip Morgan

In this episode of The Rainmaking Podcast, host Scott Love speaks with Philip Morgan, positioning consultant and author of The Positioning Manual for Indie Consultants, about how professionals can use specialization to create a more desirable and profitable market position. Philip explains that specialization is a powerful advantage for those who may not naturally see themselves as salespeople, helping them attract better opportunities by focusing their expertise on a clearly defined niche. He s...

Oct 14, 202131 minSeason 2Ep. 71

TRP 70: "Manage your Firm like a Business: Know your Numbers" with Sachin Bakhai

In this episode of The Rainmaking Podcast, host Scott Love speaks with Sachin Bakhai, CEO of Law KPIs, about how professionals can manage their firms like true businesses by making better decisions through data. Sachin shares how many firms struggle with fragmented information across systems like case management, CRM, and accounting, leading to reactive rather than proactive decision-making. He explains how consolidating internal data into actionable KPIs allows firms to track client growth, pro...

Oct 07, 202128 minSeason 2Ep. 70

TRP 69: Trends in Business Development Growth with Cole Silver

In this episode of The Rainmaking Podcast, host Scott Love speaks with Cole Silver, Chief Client Officer at Blank Rome, about the evolving landscape of leadership, business development, and recruiting in the legal profession. Drawing from his experience as a business development expert and in-house counsel, Cole explores how technology, remote work, and shifting client expectations are reshaping how law firms compete for both talent and clients. The conversation dives into how video platforms ha...

Sep 30, 202130 minSeason 2Ep. 69

TRP 68: Speaking the Language of Your Client with Ed Wallace

In this episode of The Rainmaking Podcast, host Scott Love welcomes back Ed Wallace—business relationship expert and author of Business Relationships That Last—to discuss how professionals can better “speak the language of their clients.” Ed shares practical tools to improve client conversations, beginning with his “Relational GPS” framework: understanding a client’s Goals, Passions, and Struggles. He explains how too few professionals truly learn what matters to their clients, and shows how usi...

Sep 23, 202125 minSeason 2Ep. 68

TRP 67: Better Sales Through Storytelling with AlexAnndra Ontra

In this episode of The Rainmaking Podcast, host Scott Love speaks with Alexandra Ontra, co-founder of Shufflrr, about how professionals can improve sales outcomes through better storytelling in presentations. Drawing from her background in advertising and interactive media, Alexandra explains that most sales decks strip away emotion by default—relying on bullet points and data instead of meaningful narratives. She argues that storytelling in business is about restoring the human element, helping...

Sep 16, 202124 minSeason 2Ep. 67

TRP 66: Presenting On Purpose with Charlie Cina

In this episode of The Rainmaking Podcast, host Scott Love speaks with Charlie Cina, sales trainer, speaker, and author of Expose and Close, about how professionals can master the art of the introduction to present themselves with purpose and impact from the first point of contact. Charlie shares how his early entrepreneurial experiences—like buying and growing a paper route at age 10—taught him that “the more you introduce, the more you produce.” He explains that rainmaking success starts with ...

Sep 09, 202131 minSeason 2Ep. 66

TRP 65: Future Proofing Your Business in a World of Uncertainty with David Avrin

In this episode of The Rainmaking Podcast, host Scott Love speaks with David Avrin—global keynote speaker, marketing expert, and author of The Customer Experience Advantage—about how professionals can future-proof their business in an unpredictable world. David explains that customer expectations have changed dramatically in recent years, with speed, access, and ease now considered standard. As clients increasingly compare service experiences across industries, firms that fail to adapt risk beco...

Sep 02, 202129 minSeason 2Ep. 65

TRP 64: Getting Your New Rainmakers to Produce with Mark Roberts

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mark Roberts, sales performance expert and founder of the “No Smoke and Mirrors” consultancy, about how to get new rainmakers to produce results quickly and consistently. Drawing on over 35 years of experience, Mark explains that success in business development hinges less on personality and more on skills, motivation, and mindset. He introduces his use of assessment tools that measure competencies like the “will to sell” and...

Aug 26, 202124 minSeason 2Ep. 64

TRP 63: How to Differentiate Your Company to Gain Attention and Drive Buyer Behavior with Margie Agin

In this episode of The Rainmaking Podcast, host Scott Love speaks with Margie Agin, award-winning B2B marketing strategist and founder of Centerboard Marketing, about how professionals can stand out in crowded markets by clearly communicating what makes them different. Drawing from her background in language, market research, and content strategy, Margie explains how companies can develop effective differentiation by listening closely to customer language, identifying real decision drivers, and ...

Aug 19, 202129 minSeason 2Ep. 63

TRP 62: Getting Real Clarity in Your Business Brand with Henry Kaminski Jr.

In this episode of The Rainmaking Podcast, host Scott Love speaks with Henry Kaminsky, branding expert and founder of Unique Designs, about how professionals can build powerful personal brands that attract high-value clients and create real business growth. Henry shares his journey from hospital fundraiser to seven-figure entrepreneur, emphasizing that people buy you—the person—before they ever buy your service. He explains why most professionals fail to stand out online: they’re too close to th...

Aug 12, 202133 minSeason 2Ep. 62

TRP 61: Succession Planning: Transferring Clients with Ease with Brenda Pontiff

In this episode of The Rainmaking Podcast, host Scott Love speaks with Brenda Pontiff, founder of PartnerTrack Academy, about succession planning and the role of trusted advisors in ensuring smooth client transitions. Brenda explains how law firms often overlook the long-term implications of a partner’s retirement or lateral move, putting client relationships at risk. She contrasts law and accounting firms, noting that the Big Four treat client transition with far more structure, process, and tr...

Aug 05, 202129 minSeason 2Ep. 61

TRP 60: Has the path to sales growth changed in the post-pandemic world? with Ken Lundin

In this episode of The Rainmaking Podcast, host Scott Love speaks with Ken Lundin, founder of Ken Lundin & Associates and creator of the Sales Alpha Roadmap, about how sales has changed—or been exposed—by the post-pandemic world. Ken explains that most professionals don’t have a closing problem; they have a value development problem. He stresses that the real opportunity lies in helping prospects envision the transformation you offer, not just showcasing features or credentials. Value must b...

Jul 29, 202126 minSeason 2Ep. 60

TRP 59: Why Most Clients Will Not Engage You and What to do About It

In this episode of The Rainmaking Podcast, host Scott Love speaks with Terry and Drew Edwards, the father-son team behind MakeMorePlacements.com, about why most clients won’t engage you—and what to do about it. With deep roots in sales and recruiting, Terry and Drew share how professionals can boost client response rates by shifting from cold outreach to authority-based marketing. They explain how creating “client magnets”—such as ebooks, videos, or even compelling questions—helps attract now-bu...

Jul 22, 202128 minSeason 2Ep. 59

TRP 58: Business Development Habits with Mo Bunnell

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mo Bunnell, author of The Snowball System and founder of Bunnell Idea Group, about how professionals can develop repeatable, scalable business development habits. Mo breaks down rainmaking into three manageable areas: managing opportunities, managing relationships, and managing yourself. He explains how professionals can build a simple weekly rhythm by tracking their top opportunities and investing in a short list of eight ke...

Jul 15, 202134 minSeason 2Ep. 58

TRP 56: How to Master the Three Key Habits of Burnout-Resilient Professionals with Dr. Jack Singer

In this episode of The Rainmaking Podcast, host Scott Love speaks with Dr. Jack Singer—psychologist, author, and performance coach—about how professionals can master the habits that protect against burnout and emotional fatigue. Dr. Singer explains that burnout often stems from unrecognized thought patterns tied to two common personality traits: Type A overachievers and people-pleasers. He shares how awareness of these tendencies, combined with tools like his Thinking Pattern Worksheet, can help...

Jul 01, 202124 minSeason 2Ep. 56

TRP 55: Trends in Social Media with Stefanie Marrone

In this episode of The Rainmaking Podcast, host Scott Love speaks with Stephanie Marrone, legal marketing consultant and creator of the Social Media Butterfly blog, about the evolving role of social media in professional services marketing. Stephanie emphasizes that social platforms—especially LinkedIn—have become essential tools for networking, branding, and client development, particularly in a post-COVID world where digital visibility is paramount. She encourages professionals to embrace a co...

Jun 24, 202128 minSeason 2Ep. 55

TRP 54: How to Simply Your Approach to Marketing with Tom Nixon

In this episode of The Rainmaking Podcast, host Scott Love speaks with Tom Nixon, co-founder of the Thought Leader Collaborative, about how professionals can simplify their marketing strategy to build authority and win business. Tom shares his “one plus one” approach: focus on a single social media platform—ideally LinkedIn for most professionals—and pair it with a consistent email strategy. By reducing complexity and eliminating ineffective tactics, professionals can concentrate on delivering v...

Jun 17, 202128 minSeason 2Ep. 54

TRP 53: How to Build a Brand Through Speaking Engagements with Jane Atkinson

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jane Atkinson, speaking industry expert and author of The Wealthy Speaker, about how professionals can use public speaking to build their brand and attract new business. Jane shares how simply being seen on stage positions professionals as vetted authorities—boosting visibility, credibility, and trust. She emphasizes that speaking to the right audiences, even without being paid, can lead to significant business growth if done...

Jun 11, 202128 minSeason 2Ep. 53

TRP 52: Radical Relevance with Bill Cates: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

In this episode of The Rainmaking Podcast, host Scott Love speaks with Bill Cates, relationship marketing expert and author of Radical Relevance, about how professionals can sharpen their marketing message to break through the noise and win more ideal clients. Bill explains that in today’s saturated market, being relevant isn’t optional—it’s essential. He shares why clarity is the key to connection and how vague messaging leads to vague results. Using examples from his consulting work, Bill walk...

Jun 03, 202128 minSeason 2Ep. 52

TRP 51: Leveraging Technology to Build and Strengthen Client Relationships (From Anywhere)

In this episode of The Rainmaking Podcast, host Scott Love speaks with Heinan Landa, founder and CEO of Optimal Networks, about how professionals can leverage technology to attract, delight, and retain clients. Drawing from three decades of experience helping law firms and professional services organizations navigate rapid technological change, Heinan explains that client expectations around responsiveness, expertise, and convenience have fundamentally shifted—and that firms must evolve their di...

May 27, 202128 minSeason 2Ep. 51

TRP 50: Building Referral Relationships without Begging or Advertising with Josh Baron

In this episode of The Rainmaking Podcast, host Scott Love speaks with Josh Baron, a criminal defense attorney and author of The Business of Criminal Law, about how professionals can build a thriving referral-based practice without advertising or asking for referrals outright. Josh shares how he transformed his practice by focusing on second-order referrals—those that come from colleagues and allies, not necessarily clients themselves. He explains how improving the client experience through inte...

May 20, 202130 minSeason 2Ep. 50

TRP 49: How to Become a Sales Warrior with Jason Forrest

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jason Forrest, CEO of Forrest Performance Group and author of The Mindset of a Sales Warrior, about how professionals can elevate their performance by embracing the mindset of a modern-day sales warrior. Jason explains that a sales warrior is not just a closer—but a protector, an advocate, and a leader committed to serving clients with conviction and confidence. He introduces the “GUMP” framework: Goal-oriented, Unleashed fro...

May 13, 202128 minSeason 2Ep. 49

TRP 48: Improving Processes and Systems within your Practice with Jay Harrington

In this episode of The Rainmaking Podcast, host Scott Love continues the conversation with Jay Harrington, legal marketing consultant and author of The Productivity Pivot, on how professionals can scale their practices through better time management, vision-driven planning, and systems thinking. Jay explains that building a sustainable book of business requires carving out time to work on your practice, not just in it. He introduces the importance of the Eisenhower Matrix to distinguish between ...

May 07, 202127 minSeason 2Ep. 48

TRP 47: Rainmaking Lessons from the Crisis with Pat Gillette

In this episode of The Rainmaking Podcast, host Scott Love welcomes back Pat Gillette—litigator, author, and one of the country’s leading voices on rainmaking and gender equity in the legal profession—for a conversation on rainmaking lessons during times of crisis. Pat shares how the COVID-era shift to remote work opened up unique opportunities for professionals to strengthen client relationships by simply reaching out and showing genuine care. She emphasizes that meaningful connection and visib...

Apr 08, 202129 minSeason 2Ep. 47

TRP 46: Scaling Your Business with Jay Harrington

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jay Harrington—former big law attorney, author, and founder of Harrington Communications—about how professionals can scale their practices beyond the limits of their own billable hours. Jay explains that true scale in professional services comes from creating systems, building teams, and narrowing your focus to gain deeper expertise and more visibility. Drawing from his legal and entrepreneurial background, he shares how narr...

Mar 29, 202125 minSeason 2Ep. 46

TRP 45: How to Get Your Dream 50 Influencers Growing Your Business for You Every Week for a Year with Seth Greene

In this episode of The Rainmaking Podcast, host Scott Love speaks with Seth Greene, direct response marketing expert and founder of MarketDominationLLC, about how professionals can use podcasting and strategic partnerships to generate a consistent stream of high-value business. Seth shares his “Dream 50” strategy—a system for identifying 50 key influencers in your niche and building relationships with them through value-driven content like podcasts, blog posts, social media, and direct outreach....

Mar 12, 202125 minSeason 2Ep. 45

TRP 44: Turn Your Content Marketing into Something Google Will Love with Chris Walker

In this episode of The Rainmaking Podcast, host Scott Love speaks with Chris Walker, founder of Advocate SEO, about how professionals can turn content marketing into a high-performing business development tool through search engine optimization. With over 15,000 hours of SEO research and analysis, Chris explains how Google rewards websites that offer high-quality, authoritative content designed to answer specific user questions. He breaks down key concepts like “site quality ratio,” topical auth...

Mar 05, 202122 minSeason 2Ep. 44

TRP 43: Using Data to Find Business Development Opportunities with Laura Leopard

In this episode of The Rainmaking Podcast, host Scott Love speaks with Laura Leopard, founder and CEO of Leopard Solutions, about how law firms can use data to drive smarter business development and growth. Laura shares how her company evolved from distributing attorney data on CDs to becoming a powerful business intelligence platform used by firms worldwide. She introduces several tools within Leopard’s Business Intelligence Suite, including a merger and acquisition predictor, a lateral ROI cal...

Mar 01, 202129 minSeason 2Ep. 43

TRP 42: Why Price Shouldn’t be One of Your Offering’s Features with Mark Boundy

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mark Boundy, sales consultant and author of Radical Value, about how professionals can shift the focus from pricing to outcomes in their client conversations. Mark explains that buyers don’t purchase services—they purchase the results those services deliver. He urges professionals to stop viewing price as just another feature and instead position it as the counterbalance to the outcomes they help clients achieve. Mark emphasi...

Feb 19, 202127 minSeason 2Ep. 42
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