Ep 137: Repositioning You: Reinvention Lessons from the World of Brand Strategy

It's about having the clarity , self-confidence and unstoppable belief to go after and get everything you want . If you'll come with me , I'll show you how Well . Hello friends . I hope you had an amazing week .

Today I want to talk about something that I think well , I know most of us face not just once in our life , but I think many times , and it can happen with your life overall , or it can happen in just one part of it , like maybe in your corporate career or business , or it can happen in some part of your personal life .

And that is what happens when we wake up one day and realize that some part or all of our life just isn't working . Now , obviously , isn't working is a relative term , because we might think that our life just isn't working , but other people might look at our life and think that it looks charmed and wonderful .

So it's all relative and it isn't something that most people would just , across the board , agree on . But really , when I'm talking about this .

I want to address it because I think that if you feel that way about any part of your life , that it just isn't working , that's an important perspective and it kind of doesn't matter when anyone else thinks it matters what you think Right .

And so if you're not where you want to be , if things aren't going the way you want , if you look at your current path and project it forward and say , I don't like where this is going right , whether it's a relationship , or your financial health , or your career tradition , your career trajectory or whatever , even just your health , like how you take care of

yourself , or even just in general , like the image you present to the world , like any part of your life , if it isn't going the way you want , if it isn't working the way you want . I want to talk today about , I think , an interesting perspective and way for you to view that , and I like to do it .

Sometimes , when my clients are facing this type of thing , I often find myself trying to take them out of their current perspective and putting themselves in the position of how would they handle it if they were the brand marketer of their own life , of themselves . You really are .

People just don't think about it that way , and not everyone is trained as a brand strategist or brand marketer , like I am . So I think if you don't know the principles , it's hard to kind of think about it that way .

So I like to share that perspective because I think it takes it out of the scary and the personal and the beleaguered perspective and it just it starts to put you in a more pragmatic place where you can look at your life in a much more pragmatic way .

And sometimes that's really helpful to do , because if we don't lift ourselves out of the perspective that we currently have , that's why usually we get stuck right , because things just look too scary to change or we have all of these narratives that we tell ourselves and it's really easy to get stuck in that fault loop .

But if you lift yourself out of that and you say , okay , let's just for a minute pretend that we're a brand and that this is a problem in the marketplace . This isn't me in the world , in my world , this is a brand in the marketplace what would I do ? That's a super for me . I do it with myself all the time .

It's a super helpful way to look at it , because things just instantly get less scary , right . And when you pivot into that mindset , it helps you think about things , I think , from a clearer perspective and to look at yourself and your position without all of the emotional baggage , right .

So I think it's really helpful as a construct , I guess , to look at your life when you feel like it isn't working in some way . And this came up for me this week because , granted , it's something that I typically do with clients who are struggling with different types of where am I in my life , or I don't like how I'm showing up , or something like that .

That's very easy to put through the construct of some of the brand marketing principles that I think are super helpful and can be valuable tools to help people change their lives .

But it came up also because I'm actually in a mastermind group and it was just last night , actually , I was going back and forth with someone who was struggling and I was in the group , the community , and I like to get in there .

I'm not in there all the time , but when I get in there I like to be encouraging , you know , and it was somebody who's really struggling and they're an entrepreneur , but struggling in , I would say , all parts of their life and they were talking about the lens that they were looking at their life through and how they struggled their way through it and had come

out the other side and they were sharing really a different perspective that they had and how they were thinking about things now and what they were planning to do going forward .

And so it was just a little story they shared and clearly they'd been struggling and I could actually relate to a lot of what they were saying , and so I just weighed in and I said a couple of encouraging sentences , you know about what a great repositioning . What I said is what a great way to reposition how you were thinking about it .

And you know , I had a couple of thoughts to share around what I thought of the new approach and you know where I thought it would lead them . So I was just trying to be encouraging , didn't think a thing about it , and then all of a sudden , there were all of these comments from other entrepreneurs who were like , oh , I really like that word .

They were like and I was like what word ? It took me a minute to think , oh , they were talking about repositioning , and there were probably like 12 comments back and forth and back and forth and people , and it was interesting to see , like , why they liked it and what that was so powerful about that word and like I think it's a powerful word .

When I think about a brand in trouble in my corporate life , I always think about okay , well , just pragmatically speaking , let's take a look at the data , like what's going well , what's not going well , let's take a look at you know the marketplace and let's look at how the brand is positioned and let's just look at what are the ways in which we could tweak

the brand or reposition the brand so that it's reinvigorated , right ? This happens all the time . I'm not saying it's easy to do . Repositioning of a brand , especially an established one , is challenging , and we'll talk about that today too . But it's very possible and it can really work .

And I've got an example that I'll use just from a brand that I admire in the automobile space . I don't really I've never owned one , but I am a huge fan of how that brand has reinvigorated . There's actually two of them , so I'll talk about that because I think that's helpful

too . But I first just want to talk about this repositioning comment because before I dive into , like , what is positioning and what's repositioning and how might you think about doing that ?

There was one comment and I wanted to bring it up now because as I walk you guys through this , some of you might feel the same way and I just wanted to talk about it .

You're , of course , welcome to feel however you feel about any of these ideas , like the ideas and perspectives that I offer are really just intended to help give you some views , some thoughts that can help you move forward if you're struggling with a certain thing . That is it . Everything doesn't work for everyone .

So you're welcome and entitled to think how you want to think . But this person waited and said oh , I don't really like that word , because repositioning to them felt contrived and artificial and I thought it was interesting . No one else saw it that way .

Of course , that person's entitled to see it however they want , but I walked away and I thought that's interesting because I think of it , probably just because of my training . When I think of a repositioning , I think of it as strategic and intentional , purposeful . You're not just rolling along hoping for the best .

You're taking a look at where you are , in a very intentional way , versus where you want to be , and you're deciding what are the things that you have to edit out and add in in order to reposition yourself , to refresh , reinvigorate and give yourself the best shot of eventually getting where you want to go .

So that's the same for a corporate brand as it is for a person . In my opinion , and I don't think like for me .

I just want to say , before I dive in , this is not about being artificial or someone that you're not , or contrived or anything other than when I think about someone who feels like they're not where they want to be in some part or all of their life .

I think it's really helpful to have tools and devices that you can use to very strategically assess and pragmatically assess like , where are you and versus where do you want to be , and to be able to look at yourself as much as possible in a non-emotional and pragmatic way , just the way you would look at a corporate brand .

You wouldn't look at that in a personal , defensive way . You'd just say , hey , this isn't going well , so what do we need to do ? And sometimes it's helpful to be able to lift yourself out of the typical thought narrative you have running and to be able to drop in to a different perspective that's much more clinical .

You're not going to stay there , but moving over and looking at yourself in exactly the way a brand strategist would look at a beleaguered brand or a struggling brand . If that's where you are in your life right now , I think it's super helpful .

So , when I think about this particular problem , there's all kinds of ways that it's helpful to look at ourselves as brands . But today we're going to talk about through the lens of when things aren't working , and so I want to talk about , like what does a brand strategist do when a corporate brand is in trouble ?

Either they're under fire , they've made a misstep . They've launched a product that doesn't work . They've made a terrible misstep in social media miscalculation , maybe they've done something with their pricing that doesn't work , or maybe they're just out of date .

They've just been left behind because there's more aggressive , fresher upstarts that in their category that people are interested in , and they've just lost pace

. I haven't kept pace and what they do is they reposition , and they don't just jump in and do that . They do a very across the board assessment of where they are versus where they want to be . They look at their competitors and the landscape . They try to assess what's changed and what got them to this place , where they find themselves behind .

And then they take a look at really how they're showing up and all the different components of their brand and they decide , okay , we're here right now , where do we want to go ?

And so the definition of repositioning is , if you take it out of the business realm for a minute , it's to place in a different position , to adjust or alter the position of oneself or something . So I think that's a helpful way to look at it .

But if you look at it through the lens of a brand marketer , repositioning means to change the image of a company or a product so that they can target a new or a wider market or , more successfully , target the market they're already in . So they're trying to change their image , they're trying to hit reset . And you think about brands who've done this .

Think about the Domino's campaign of several years ago , where they admitted we have really bad pizza , right , and they did all this effort to prove all the different ways that they were admitting that it wasn't working and where they were trying to refresh their product .

Now I don't eat Domino's pizza , so I don't know if it worked or not , but I'm just saying that's a good example , I think another example that I'm a huge fan of . These are two automotive brands and I so admire both of them for different reasons . I want to talk first about the reinvigoration of Cadillac .

Back in the day it's probably like mid-2000s , I'm guessing maybe early-2000s when you know that brand I'm not trying to say anything bad about it , but it was kind of thought of as your dad's luxury car . You know it wasn't , it was not sexy , and you know it was an American iconic brand .

But and I don't I wasn't in the automotive industry so I don't know all the particulars of what the people who were working in the brand probably saw , but my guess is they saw a brand that was closer to end of life , didn't look good in terms of their perspectives because their client base was probably aging and dying off and they weren't attracting anyone

younger . And look what they did to that brand . Now , I've never owned a Cadillac , so I'm not saying it's the best car . I don't really know anything , except I admire them from the things that they did really across the board to that product . And this is what I mean to bring up brand repositioning to life .

They invigorated everything about it , the form factor of that automobile completely transformed , like . I remember the escalade , like when that came out and I feel like that's at least that's when I noticed it the launch of that or the relaunch , I don't even know , maybe it was a relaunch of that car .

I just never paid attention to Cadillac but it suddenly appeared on the scene as this super sexy form factor , like I wanted one for a long time and I'm not an SUV driver . I was like , wow , that is a sexy car , right .

And then they really they not only went from like your dad's luxury car , you know , to like a more youthful vibe , they really positioned themselves , I would say , on the cutting edge of culture . I mean , they became for many hip hop singers and brands a very go-to automobile .

So it moved from this like old man's or old lady's car to this super hip , cutting edge hip hop kind of thing . That is not easy to do . It's easier for you know the Cadillac , you know people to just come out with a new brand and say let's appeal to this new segment , but to completely change their positioning in the market .

For me , again , I don't have the benefit of seeing the revenue numbers . I haven't seen their brand tracking numbers . I haven't seen any of it , it's just from the outside looking in .

I think , wow , you know , because they not only like reinvigorated their advertising campaign , they not only went out and probably , I guess , in the early days of the influencers , like God , a lot of kind of cutting edge influencers from , you know , hip hop culture and probably other sports stars I don't know , I wasn't paying a ton of attention , but you know they

not only did that , but like the form factor of that car , like generated desire to own from people who probably before that hadn't paid much attention to the brand in decades , if ever . So , you know , that is what a brand repositioning can do .

And I would say another one that's slightly less dramatic but I think no less compelling is and again , this is another car that I have never owned , but Kia , I think like , if I remember correctly , like back in the day , like in the 90s , when I was younger , I knew a couple of people that had Hyundai and Kia and all I can remember about it was they

weren't reliable , I think their first entrance into the market weren't great , like there was stuff wrong with the cars . I don't know what it was , but people felt like there were a lot of issues .

I remember that and I think some of them even pulled out for a while , but then all of a sudden again , probably 15 years ago , whatever it was Kia in particular reinvigorated and they didn't just do it , and I would say they've continued on this perspective .

They have , in my opinion , some of the most beautiful form factors on the road , like what they've done with their logo . Alone is gorgeous . I know it's a little controversial , a lot of people don't like it , but it's lovely . It's beautiful and I feel like the lines of their cars are like art . Whoever their engineers are , it's gorgeous .

And I feel like when I look at one , I don't know enough about Kia to know even the price point , but I don't think they're cheap automobiles . But I think when people think about a Kia they think about almost like an uplevel Honda .

You know like it's a very reliable car now They've got a great warranty , but when you look at it , to me it's positioned as a luxury vehicle . Probably is priced that way too , I don't know . But you know , for a brand that had been sort of beleaguered or that more showed up , I think , in its early days as very utilitarian . It's gorgeous . Now and again .

It's like , how do you take a brand like Kia and make it into something new ? How do you and I look at it and I consider buying one and I've been a longtime BMW driver but to me . I look at it and I think that is one of the best looking vehicles on the road , like whenever I see one , I pay attention to it .

It's beautiful , in my opinion , just the form factor , everything . That's what I mean , and we can do that too with our lives .

If we're feeling beleaguered , if we're feeling like we're stuck , if we're feeling like in our career we're just plotting along and no one really sees us in more and no great offers are coming our way for new opportunities , like we're just kind of going through the motions . Do you really wanna keep looking at yourself in that way ?

Do you really wanna keep running the same tape about where you are in your life and what your prospects are , or would you rather , just for a period of time , try to lift yourself out of that narrative and think of yourself as a brand in need of repositioning ?

I think that is a very , very , very helpful way to do it , because I think it's less scary , you know , and when you do that . If you wonder , well , how would I even do that ? How would I reposition myself ? The first thing you have to do is know where you are versus where you want it to be .

So you know , just like if it was a corporate brand , they had revenue goals , they had marked-year penetration goals , like they were trying to , and they were investing in advertising and promotions and things like that in an effort to get those revenue targets , to hit those .

And if they're languishing and they're not doing that , the first thing they do is they say , okay , well , where were we supposed to be and where are we ?

So that's the first thing , and you can do that yourself too when did I wanna be by this time period In my marriage or in my personal life , or with my financial health or with my career , whatever it is your business , where did I wanna be by now and where am I ?

So , just if you look at that through the lens of how you would look at it as a business and not you running your fear-based thoughts , that is a very helpful thing to be able to do . So you can do that very pragmatically . Okay , well , if you're thinking about it from the perspective of , like , your financial health .

Let's say , well , by now you wanted X in the bank . How much do you have , right . So you know that's a really helpful way to look at it . Or you know , in your career , you wanted this title by now and this is where you are instead , right ?

So just taking a look at that very pragmatically is the first step , really to know what that gap is , so you can see , well , how dramatic a shift do you need to make . Is it a tweak , is it an enhancement ? Is it a what I would call more of a facade refresh ?

You just have to reinvigorate the look and feel of the brand , or do you have to go all the way in and completely blow it up and reinvent , like I would say , catalyzed it ? And to some extent Kia did I mean at least a significant aggressive evolution , right ? So where ?

If you put those things side by side and looked at where they were versus where they are now , it is more than a slight facade of reinvention and it probably carries over into many other parts of their business that I don't see , the customer experience and all kinds of things .

But you know , the first thing you have to do is say , well , where was I supposed to be in my mind and where am I ? That's number one .

And then when you assess that gap , when you look at that gap , the second thing you need to do is say , all right , well , the way I like to do it , I like to be kind of pessimistic as a brand person for a while . I like to because I think it's really easy to get defensive , and I think this is true of our personal brand too .

It is super easy for a brand person inside the company to want to carry the party line , because sometimes you have to reveal things to senior management that they don't really wanna hear , right ? So I don't like to be that person .

I like to be the person who's fearlessly saying , well , let's just take a look at what went wrong here , right , and so in that perspective , you need to look at it , I would say in a 360 way , in every perspective . What went wrong with the products we offer ? What went wrong with the pricing strategy ?

What went wrong with our marketing , communications , advertising stuff ? What went wrong with our tone of voice ? What went wrong with our look and feel , our brand image , like all of it ? And there's so many more components , like the brand experience and all that . But look at it in every way and very pragmatically try to assess that .

That's what we do when we're trying to assess what went wrong with a corporate brand .

But you can do the same thing for yourself , like if you're just saying my life in general just isn't working right and you're like I wanted to be here in all these different aspects of my life and in all these different aspects of my life I'm actually here , then it's helpful to kind of take a look at okay , well , let's look at what got you here , like

what went wrong and that doesn't mean that your life is wrong , but what it means . I think if you look at it in that way , it's easier to say okay , well , maybe you know I stopped presenting the most polished image to the world .

Maybe I just roll out of bed and fling on some clothes and a little bit of makeup and roll into work where I just go through the motions . Maybe you're not being as intentional or purposeful .

Maybe you have stopped caring about what you do for a living and you're bored with it and so you don't even really think anymore about how to show up in an inspired way . That could be something . Maybe you've stopped putting yourself out into social situations .

Maybe you've stopped looking for the relationship that you thought you wanted , maybe you've stopped showing up for friends or , you know , doing those sorts of things . So it's like maybe you've just shrunk into a different version of the life than what the life is that you actually wanted .

So the only way you're going to be able to really know that and really see it is , I think , to try to look at yourself as a brand and really look at what caused these gaps that I'm seeing in these different parts of my life and be honest with yourself because , like I said , it's super easy to toe the party line , it's super easy to make things seem more

positive than they actually are , and I don't think it's helpful to beat yourself up . But if you look at it in a pragmatic way , like when I look at it through the lens of my corporate career and I look at a brand that's in trouble , I don't take that personally .

I just look at it and say , okay , well , here's what I see , like , here's what the competitors are , here's where we are , you know , and here's the things we're doing . Okay , here's the things we're really falling behind and here's the things that we're doing really well . It's a very pragmatic thing .

You can do the same thing , and it doesn't have to be scary and it doesn't have to mean anything about you . It's not that you're a bad person , it's not that you let things go , it's not that you did it wrong .

This happens to all of us , and the beauty of thinking of this as a repositioning opportunity is that you get to kind of hit the restart button and to do that in a way that's not full of self-blame and self-hatred . Right . So you assess where you are versus where you wanted to be is number 1 .

Number 2 , you take a look at how did you get here and what's working versus what's not working . I want you to identify all those different places I think you have to take an honest look at . Okay , now that I've done this assessment , if I had to position myself as a brand , if I thought of myself as a brand like , what is that positioning ?

Like , how am I showing up versus the other people at my level ? Or how am I showing up versus other people that I see in life , who have more of the life that I want ? You know , with all the different components that I want , like , I think it's really helpful . And I do the opposite as a corporate brand strategist .

Like I look at sometimes and I try to help people see the brand as a person and I'm like you know , look at these other brands in the space . Sometimes I'll say that and it's like this is a Maverick brand , this is a , you know , this is a customer first white knight brand . It's very useful , it's very whatever .

And look at where we are we're very tired and we're late middle age and it's like it's not . It's not a brand that's going to attract the right people . It's helpful for corporate people to look at their brand as a person and it's helpful for a person to look at themselves as a corporate brand for the exact same reasons .

It takes it out of feeling personal and it puts it in a place where you can view it clinically . So what are you in your life Like , depending on the problem you have ? Like , are you a Maverick brand ? Are you a tired , you know aging star , falling star ? Are you , you know , a brand that's all about ?

You know passion and invention and you know exciting new things ? Or are you just sort of going through the motions ? Like , think about yourself in that way , like how are you showing up every day in every aspect , right ? And then the last part , and this is positioning as a much more of a science , but just to kind of help you see it all the way through .

It's like the fourth thing that I would tell you to do after you've determined , like , have you been , you know , positioning yourself without realizing it . It's like , well , how do you want to position yourself ? And I think sometimes when you do that , it is very helpful to have what we call beacon brands .

So a beacon brand for a corporate brand marketer is you're looking at brands who are usually outside of the industry . They're just brands who you think just do everything . Well , you know that have solved the problems that you're trying to solve . And so you find those brands and you tell that story . That helps .

Usually you sell in the problem and the potential solution to the people in the business , because you're not . Sometimes , if you just look in your category or look too close , the people in the company can get really defensive . They're like , well , we're better than them and you know , look at their numbers last quarter and all that stuff .

It's much more helpful to take it out of the industry and to say who are some shining examples of people who did this particular problem we have . Very well , you know , and they'll look at that if it's outside the category and go oh yeah , I see that , you know , it's an easier conversation . The same is true for you .

So if you don't like how you're positioned , if things aren't working and you've identified what those things are and you kind of know where you wish you were versus where you are today , the fourth step is really to say okay , what are some beacon examples ? And I think here I don't like to in general , like compare ourselves to other people .

I think it's important to run our own race and to be who we are , because we're all different and we're all . We all have our own thing here to do . But I think that sometimes , especially in instances like this , it's really helpful to look at the areas where we've identified we want to show up .

Well , I think it's helpful to find some inspiration outside of ourselves , you know , and sometimes there's maybe people in our life or people that we observe on social media or whatever . We never know what their life is , but how they show up in some way or how they present themselves in some way .

I think it's helpful to have some beacon brands for inspiration to help you look at those people and say what about those people or that person Do I admire , right ? Do you admire the way they put themselves together ? Do you admire the way they present themselves to the world ? Do you admire their , their passion and commitment ?

What is it about them that draws you in ? And then , once you've identified that , take a look at your own life and say , okay . Well , if I had to say I wanted to start to show up more like that in my life , to start to position myself there , what would that mean that I would have to change , right ? What would I reinvigorate ?

Would it be my brand image ? Would it be you know how I show up every day ? Would it be the way that I approach my job ? Would it be how I show up differently with friends ? Would it be that I'm finally going to put myself out into the world again and pursue the potential of a personal relationship Like ?

Whatever your issue is , find people who are doing that part well and figure out how you might position yourself in the same way , how you might start reinvigorating the parts of your persona and your life and the way that you show up , so that you can press the restart button .

Like , one of the hardest things to do as a brand , a corporate brand marketer , is to reposition , because and this is the last thing I'll leave you with because the people that you're trying to attract , your universe of customers , have learned to view you in a different way , and so one of the hardest things to do is to start showing up in a different way .

But you can do it . Cadillac , kia , right , there's probably brands you can think of that have done this really well . There are also many brands who've done it terribly , so it's possible for it to not work . There are probably many more cases of it not working than working . But what makes it work ?

What makes it work is to first get really clear and to identify the right areas where you need the reinvigoration and go make that happen . And then , once you do that , the second thing that's really important for brands is to be consistent over time .

So one of the hardest things to do about repositioning is to get the people around you to believe that the changes that you're making are more than just window dressing , that they're actually true , systematic changes that you're making .

And there's an element , I think , to the people around us , or even around a brand , that really want to keep seeing it in the same way , even if they're craving it to be a little bit different . There's a part of them that doesn't believe it'll ever really be different , and you might encounter this .

So if you try to reposition and change certain things about yourself , you might have friends , family members , coworkers or a boss or clients if you have your own business that don't really want to readily believe it .

And the only answer to that , as a corporate brand or a personal brand , is to stay with it over time , to believe it , to show up as it to be it to be the new thing , and to do that consistently over time .

Because when you do that , then you cement the new brand positioning in the minds of those around you and in your own mind , and that's a place that you can build on .

And you can continue on in that reinvention journey , just like Kia has done , like they first , I think , reinvented the form factor of the car , introduced some new kind of high line or luxury models . This is my observation of the brand . And then I mean that final thing they did with that logo reinvention .

It's the most beautiful logo ever , in my opinion , and it perfectly complements the form factors of that automobile . They just keep building on it .

You know , and you can do the same thing , but the first thing is know that you're not really where you want to be and then have the courage to lift yourself out of the fear-based thoughts and the self-blaming thoughts and the doubt and all of that , and look at yourself in the clinical way , in the way a corporate brand marketer would look at a corporate brand

that's in need of a bit of reinvention , and follow the steps . That's where you are versus where you want to be , is step one . Step two take a real clinical look 360 at your life and say what's working and what's not working relative to where I want it to be .

Step three take a look at well , if you're being honest with yourself , based on your assessment of where you are versus where you want it to be , how have you positioned yourself ? Like , how are you showing up ? Are you , you know , a young Maverick brand ? Are you , you know a end of life ? You know beleaguered brand in some way ?

Like , what have you stopped doing ? You know where are you ? Because that answer to that question of have you positioned yourself , which basically means how are you showing up in your life is really why you are where you are right . And then number four is find some beacon brands Based on where you want to be and the gaps you have to fill .

Find some people that inspire you . Make some observations about what exactly about them inspire you and work on your own version of that reinvention .

And once you do it and you introduce it , don't be surprised if there are people who don't readily accept it , who don't believe it or who might even feel like maybe it's a little threatening to them in some way , especially those closest to you . That's okay , they can feel that way .

Stay the course , become that person , step in to that new positioning and you'll find soon enough that the gap of where you are versus where you want it to be starts to get filled because you're now showing up in your life . You've become the person you need to be in order to have that thing you really want to have , that life you really want to have .

So I hope you found this episode helpful and I hope , more than anything , that you don't think about this as too complicated or as something that's too contrived . I think of it as completely the opposite way , probably because of how I've been trained my whole career , but I don't think of it . I think of it as the opposite of contrived .

I think it is very strategic and very intentional and I think if you look at your life that way , especially if you're in a place that you don't love , it's a lot easier to think about the reinvention necessary to make the changes . The changes , I think , would feel less scary and less impossible .

They would feel more pragmatic and doable , and that is what I wanted to leave you with today is look at your life the way a corporate brand marketer would look at repositioning a brand if you're not exactly where you want to be . So I hope you found this episode helpful .

Head on over to Instagram this week and interact with us there . We'll be talking a little bit more about it and until next time , make it a great week . My friends , do you have a life coach ? If not , I'd be so honored to be your coach . I've created a virtual coaching program and monthly membership called Next Level .

Inside , we take the material you hear on this podcast , study it and then apply it . Join me at thepurposefulcareercom backslash next level . Don't forget the purposefulcareercom backslash next level . Join me , and together we'll make your career and life everything you dream of . See you there .