The Liver King Lie - #54
Dec 15, 2022•1 hr•Ep. 54
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Episode description
Brian joins me to discuss the Liver King, a businessman turned social media influencer/character modelling himself using the '9 ancestral tenets of health' who has recently been exposed as using PED's (performance-enhancing drugs/steroids), a claim he has vigorously denied, until now.
We use this example to explore the responsibility of the individual consuming information vs that of the source, the damage lying can do to good messaging, the power of storytelling and marketing, and more.
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