#47 Successful Change is Human-Centered
Nov 16, 2020•17 min
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Episode description
On this episode of the Proteus Leader Show, Erika talks with Neil Bedwell, the Founding Partner and President of Local Industries, who posits that “change is a marketing problem," and that successful change requires a human-centered approach – focusing not only on what the change will require practically, but even more on what people will need in order to make the change.
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